News and Analysis

Openings and New Hires at Daily Voice, Near, Local SEO Guide

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Yext, the MMA, and Acquisio.

LBMA Podcast: Ant Financial, Proxama + Primesight, PlaceIQ

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Coke’s AI vending machine, Dex merges with YP, Commutestream.

Raise Report: New Funding for NewStore, Dynamic Yield, Convoy

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for PebblePost, SnapTravel, Node, and SimilarWeb.

Latest Posts

Who’s Hiring: New Hyperlocal Jobs Posted at Factual, SCVNGR and More

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Street Fight’s job listings board, powered by StartUpHire, has added listings within the past few weeks. The board hosts multiple listings in operations, sales and tech, from companies such as Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., EveryScape, SCVNGR and Poggled. Below, we examine the newest hirers.

PODCAST: This Week in Location-Based Marketing — Google, Foursquare

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In this week’s episode, hosts and Asif Khan wonder if Facebook is really launching a location-based ad platform. They also look at why Google is getting into fleet and resource management. Special guest Holger Luedorf, VP Business Development at Foursquare.

Street Fight Daily: Twitter’s Mobile Success, Foursquare Apps

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Twitter’s Mobile Ads Begin to Click (WSJ)… Foursquare now includes other apps inside its own, adding context to your location (The Next Web)… Tim Armstrong Reportedly Asked An Old Friend To Save Patch, And He Said No (SAI)…

Does the New TribLocal Deserve Time Out Chicago’s Trash Talk?

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I’ve looked at what Journatic has produced at TribLocal — it’s only editing the print version of the Chicago Tribune-owned suburban hyperlocal network so far — and it’s not worthless garbage…

Street Fight Daily: Google Now, ‘Times’ Debriefs on Hyperlocal

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.… p style=”text-align: left;”>Google Now’s Personalized Search With Automated Results: Creepy Or The Future Of Search? (Fast Company)…

Five Things The New York Times Leaned From Its Three-Year Hyperlocal Experiment (Nieman Journalism Lab)…

Project Glass Is The Future Of Google (TechCrunch)…

Patch Local Editor is Having Fun (Romenesko)…

Placecast Expands Geo-Marketing Platform to Mobile Wallets

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Earlier this month, mobile advertising company Placecast hit 10 million active users on its ShopAlerts platform — a white-label service that helps advertisers like North Face and AT&T push geo-targeted offers to consumers who opt in. Now, the six-year-old company is expanding into the mobile wallet space with the launch of ShopAlerts Wallet this morning…

Case Study: Coffee Shop Prizes Engagement Over Customer Acquisition

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Customer engagement will always trump customer acquisition at Groundwork Coffee, an organic coffee roaster with seven outposts in the Southern California area. The company has been able to increase both the frequency of customer visits and the average ticket per visit by partnering with a digital loyalty program called FiveStars…

Street Fight Daily: NYT Ends ‘Local’ Experiment, Patch Pressure

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.‘Times’ Will End Partnerships with N.Y.U., CUNY on Hyperlocal Blogs (Capital New York)… Patch Puts Pressure on Local Editors (Romenesko) … Groupon China Venture To Merge With Tencent-Backed FTuan (Bloomberg)…

Why Loyalty Programs Are Broken — And How to Fix Them

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The customer loyalty vertical is red-hot. Startups from Silicon Valley to Chicago are working hard to innovate in this area, and, in so doing, are revolutionizing the way brick-and-mortar businesses do business. But startups need to look beyond the simple punch-card model and expand their loyalty products to include features that will effectively influence customer behavior…

Street Fight Daily: Yelp Featured, Facebook Pulls Location-Aware App

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Apple To Feature Yelp Check-Ins Within IPhone Maps App (Bloomberg)…

You Won’t Find Friends Nearby Anymore: Facebook Pulls Its Location-Aware Mobile App To Add New Friends (TechCrunch)…
An NJ Hyperlocal Net to Rival Patch, Literally (NetNewsCheck)…