News and Analysis
Openings and New Hires SalesFuel, Upserve, Search Influence
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at the LA Times, Broadly and Macy’s
Raise Report: Fresh Funding for NuOrder, LiftIgniter, Bridg
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Minibar Delivery, Immersv, Sigstr, and WorkSpan.
LBMA Podcast: Simon Properties, Little Caesars, Cheetos
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ShiftWear, NY Jets + Xperiel, Brandify + Yelp and more.
Latest Posts
Yelp Revenues Up 67%, Mobile Close to Surpassing Desktop
Yelp surprised analysts with stronger than expected earnings in Q2, bringing in $32 million in revenue to post a $ 1.98 million loss. That’s a 67% jump in revenue year-over-year. And while net losses rose nearly 70%, much of that can be attributed to a bump in sales and marketing costs.
Startups Compete to Connect Neighbors — But Beware the ‘Empty Room’
A number of new hyperlocal apps have popped up recently to facilitate neighbors’ conversations with one other, but I see three major hurdles to the adoption of these localized services. Local networks require critical mass, they require ringleaders, and they require neighbors who are willing to share online with people near enough to stalk them…
Daily Voice CEO: We’re ‘Far Closer’ to Profitable Than the Competition Is
Zohar Yardeni has served as CEO of the The Daily Voice — a hyperlocal news network of 52 sites in suburban New York and Connecticut and central Massachusetts formerly known as Main Street Connect — since November, 2011. Street Fight checked in with Yardeni recently to see how he and the Daily Voice were competing in their hotly contested local digital space…
Street Fight Daily: Local Ad Rev Projections Lowered, Nokia Gets Groupon Deals
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Execs Scale Back Local Ad Rev Projections (NetNewsCheck)… Nokia Maps Update Brings Groupon Deals, Advanced Route Planning (All Things D)… 3 Reasons Intent-Based Ads Are The Next Big Thing (CMO)…
JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands
The company’s Q2 “Mobile Audience Insights Report” takes a deep dive into the ways in which specific segments of consumers are leveraging location – both in terms of utility and tagging content. Where hyperlocal advertising is concerned, according to JiWire’s director of marketing, Dee Dee Paeseler: “Brands know they want it, they’re just trying to figure out how to use it.”
Weather Channel Partners With Jumptap to Host Mobile Campaign Ads
As the Obama and Romney campaigns gear up for November, The Weather Channel is trying to take advantage of election fever — partnering with targeted mobile ad provider Jumptap to host political ads on its mobile and tablet platforms.
Case Study: Gourmet Grocer Uses Punchpoints for Foolproof Rewards
Like many small business owners, Janea Boyles is short on time and short on cash. Rather than devoting resources to building an in-house rewards and discount program at The Mercantile, the gourmet grocery shop she co-owns in Atlanta, Boyles has opted to partner with outside marketing platforms like Punchpoints, Frequentr, and Scoutmob…
Street Fight Daily: Google Buys Wildfire, DNA Info’s Billionaire Boss
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Buys Wildfire: Social/Loyalty Anchor? (Local Onliner)… Inside Billionaire Joe Ricketts Dreams of a Media Empire (Capital New York)… Craigslist Now Wants Your Postings Under ‘Exclusive’ Terms: Padmapper Fallout Continues (TechCrunch)…
Study: Positive Daily Deal Experiences Don’t Ensure Repeat Business
A new study of why consumers use daily deals paints a pleasant picture for local merchants looking to get new customers in the door — but it remains to be seen if they can get those customers to keep coming back. The study also concludes that more than one-third of consumers are more eager to buy deals from local, small-to-medium sized business as opposed to big, national brands.
7 Mobile Ad Networks for Local Publishers
The biggest question for local publishers today isn’t whether they should run mobile advertising, but which networks they should use. Here are seven mobile ad networks that local publishers can use to serve ads and fill unsold inventory on their mobile websites and apps…
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