News and Analysis
SMB Index: Local Stocks Down 2.8% in June
The SCP SMB Index declined 2.8% in June, after climbing for 2 consecutive months. The S&P 500 and Dow Jones were both up 0.3% and 1.2% respectively. while the Nasdaq was down 0.9%. Groupon led the gainers, up 27.6% in June after dropping 23.8% in May. HubSpot led the list of losers, down 8.8% during the month.
Latest Posts
Street Fight Daily: Netherlands Hyperlocal Success, Mobile Adwords
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
In the Netherlands, a Patch-like Hyperlocal Network Is Nearing Profit (Nieman Lab)…
Dennis Crowley On Reinventing Foursquare (TechCrunch)…
Google’s AdWords System Goes Mobile (Forbes)…
PODCAST: This Week in Location-Based Marketing — ScreenScape Networks
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at new Wifi-blocking wallpaper, Verizon’s $612M bet on Hughes Telematics. Groupon gets into the food ordering business and we love our Guiness – even more with QR codes. Plus, our special guest Mark Hemphill of ScreenScape Networks and our resource of the week from the FCC…
LevelUp Adds $12 Million in New Funding
SCVNGR’s mobile payments platform is getting another big boost. The maker of LevelUp, an app that links credit and debit cards to mobile phones, has announced that it has raised an additional $12 million from Highland Capital, Google Ventures, Balderton Capital, Continental Investors, and Transmedia Capital. The latter two companies are new investors…
Hyperlocal Start-Ups Say They Can’t Measure Their Engagement. Huh?
Independent hyperlocal news sites are busy trying to get their users fully engaged, but they say they can’t measure how well their strategies are working. A new study from J-Lab at American University finds that nearly eight in 10 news sites “could not measure whether their engagement strategies were also converting readers into advertisers, donors, content contributors or volunteers.”
Case Study: Bay Area News Group Uses Wave2 for Self-Serve Ads
At the Bay Area News Group, a publisher of small and mid-sized papers around San Francisco, community information manager Elizabeth Naughton says using Wave2 Media’s self-serve platform has given her sales team more “breathing room,” which allows them to spend more time meeting advertisers and making social calls to customers. As a result, Naughton says advertisers have begun running larger ads and BANG has been able to generate more revenue…
Street Fight Daily: Foursquare Redesigns, $15M for Indiegogo
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Gets A New Look: Redesign Makes Checking In Stickier And More Social (TechCrunch)…
Kickstarter Competitor Indiegogo Raises $15M (BetaBeat)…
In Scare for Newspapers, Digital Ad Growth Stalls (Reuters)…
#SFSW12: Foursquare’s Luedorf Says Users Still in Focus, Over Revenue
Although the company isn’t planning on charging merchants to use its basic dashboard tools—which provide insight into consumer demographics and trends— Luedorf said Foursquare “isn’t closing the door” on the possibility of charging businesses for its yield management system, more commonly known as specials. The self-serve tool gives businesses a way to drive traffic on slow days by introducing specials targeted at customers who check-in within a certain distance of their establishments.
Street Fight Daily: Facebook Mobile Ads, Leaky LinkedIn
Facebook Would Like to Sell You a Mobile Ad (All Things D)
LinkedIn’s Leaky Mobile App Has Access to Your Meeting Notes (NYT/Bits Blog)
Foursquare’s Luedorf Says Users Still in Focus, Over Revenue (Street Fight)
Jack Dorsey Backs Away from Twitter (SAI)
Groupon’s Evolution Is Hurting Facebook (But Helping Google) (Forbes)
Launch of Airtime Hobbled by Glitches (WSJ)
Geoloqi CEO: ‘Your Phone Is a Remote Control for Reality’
t Street Fight Summit West on Tuesday afternoon Geoloqi co-founder Amber Case described a world in which smartphone users could get their prescriptions filled automatically upon entering their local pharmacies, or be checked-in automatically upon arriving at hotels: “This is about predicting your future experience based on location, using your own data,” Case said…
Topix CEO: To Make Hyperlocal Publishing Profitable ‘Be a Monopoly’
Hyperlocal publishing can actually be a profitable endeavor. That was the main takeaway from a fireside chat with Business Insider contributing editor Owen Thomas and Topix CEO Chris Tolles at Street Fight Summit West on Tuesday. “We are profitable. It took a long, long time,” Tolles said. “Keeping costs down was a big part in that.”
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