LBMA: Can FLoCs Replace the Third-Party Cookie?
In this episode of Location Weekly, the Location-Based Marketing Association covers Google’s FLoCs as an alternative to the disappearing third-party cookie, the AR platform Beerscans turning beer labels into augmented reality experiences, Krispy Kreme offering free donuts to encourage vaccination, and GroundTruth acquiring Addy.
FocalPoint Raises $8m to Improve GPS Accuracy
In this episode of Location Weekly, the Location-Based Marketing Association covers TmrO app creating connections between freelancers and the music and film industries, FocalPoint raising £6 million to improve GPS accuracy, Chipotle investing in driverless company Nuro, and Whole Foods tapping into AR cosmetics try-on tools.
Reveal Mobile Logs a Patent on “Custom Tagging”
In this episode of Location Weekly, the Location-Based Marketing Association covers Safegraph raising $45M, the bLinkup app providing Covid safety ratings on bars and restaurants, Reveal Mobile receiving a patent on “custom tagging,” and Apple dropping a hint at wearable tech with a new patent of its own.
Clearlake Acquires Precisely in $3.5B Deal
In this episode of Location Weekly, the Location-Based Marketing Association covers Google making hotel search listings free, WazeAds and Mojo’s coffee campaign, T-Mobile enrolling all customers in an ad-targeting program, and Clearlake re-acquiring Precisely in a $3.5B deal.
Cuebiq Shuts Down its SDK to Boost Privacy
In this episode of Location Weekly, the Location-Based Marketing Association covers Cuebiq shutting down its SDK to be more privacy-friendly, American Eagle debuting an AR shopping tool, Zoo Miami launching Easter Hunt with EventZee, and Cole Haan unveiling GRANDSHOP in Harajuku, Tokyo.
Standard Cognition’s Big Round and Retail’s Future
In this episode of Location Weekly, the Location-Based Marketing Association covers Standard Cognition raising $150M for automated checkouts, WaitWhile raising $12M to help retailers manage wait lines, Revolution360 re-inventing the street poster, and Google’s Jacquard data system for wearable clothing.
Gowalla Returns with AR Location Lenses
In this episode of Location Weekly, the Location-Based Marketing Association covers the GroundLevel Insights and Town of Whitby Project, Vodafone rolling out centimeter-level tracking, GPS tracking for dementia patients with GTX Corp solution, and Gowalla coming back with AR location lenses.
Firefly Launches StreetIQ Platform with Puma Campaign
The Location-Based Marketing Association covers Firefly launching its Street.IQ platform with a Puma campaign, putting automobile advertising into action.
Snap Acquires StreetCred, IsWhere Partners with Huawei
In this episode of Location Weekly, the Location-Based Marketing Association covers Snap acquiring StreetCred, Refinery Lab bringing Mobilosoft to the U.S., Hypertrack announcing a location-based software suite for the gig market, and IsWhere partnering with HUAWEI cloud.
Verizon and UPS Team Up on Drone Delivery
The Location-Based Marketing Association covers Circle Graphics and POP trackers for OOH proof of posting as well as Verizon & UPS teaming up on drone delivery.
Location-Based Marketing Association’s 2021 Predictions
In this episode of Location Weekly, the Location-Based Marketing Association reflects on the year that was and speculates on the year ahead. Check out their predictions for 2021 on the latest episode.
AWS Launches a Google Maps Rival
In this episode of Location Weekly, the Location-Based Marketing Association covers AWS launching Location Service, a Google Maps competitor, Mood Media being acquired by Vector Capital, Starbucks partnering with Pokemon Go in Asia, Bayern Munich using AR to connect with fans, and Gimbal being sued for patent infringement.
NextNav Releases a Plug-in for Vertical Positioning
In this episode of Location Weekly, the Location-Based Marketing Association covers NextNav releasing a developer plug-in for vertical positioning, PointMe developing a solution for “point and click” in the physical world, Pointr & Comfy partnering to make workspaces safer to return to after COVID, and SKODA adding location-based services to their vehicles.
Adthena and Adsquare’s New Launches
In this episode of Location Weekly, the Location-Based Marketing Association covers Adthena launching “Local View,” Adsquare launching “Audiences in Motion,” location-based game Breadcrumbs debuting in Singapore and Clark County, and Las Vegas releasing the “FixIt Clark County” app for citizens to report problems.
Location Intelligence Beats Fraud
In this episode of Location Weekly, the Location-Based Marketing Association covers Incognia solving QR code fraud with location verification, the Ontario Regiment Museum using an AI virtual assistant, L’Oréal launching virtual make-up for your online work calls, and Covid-19 leading to greater public willingness to share location data.
Location Weekly: Grocery Store Lidl Deploys WhatsApp Chatbot
In this episode of Location Weekly, the Location-Based Marketing Association covers GameStop activating with a Pokémon Go partnership, Lidl’s WhatsApp Chatbot helping you plan ahead, Amazon going after the office supply market with Smart Dash Shelf, and Powell’s Books launching a book-scented fragrance.
Location Weekly: Realworld Launches Adfindr for Local Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers Merrell using voice and location to highlight nearby trails, Burger King’s Scary Places, Foursquare’s Marsbot for AirPods, Realworld launching Adfindr, and a new case study from Oriient on indoor positioning.
Location Weekly: Verizon Deploying Voice-Activated Digital Signage in Store
In this episode of Location Weekly, the Location-Based Marketing Association covers Amazon giving customers money to purchase their data, Verizon deploying voice-activated digital signage in stores, Eight O’Clock Coffee hosting Java Parties, and Telluride converting old gondola cars into dining cabins for winter.
Location Weekly: Location Data Gets Political, Taco Bell Personalizes Menus
In this episode of Location Weekly, the Location-Based Marketing Association covers using location data to influence US elections, Brandify and Rakuten Ready partnering, ZoneTail teaming with Radical Road Brewing, and Taco Bell using Certona AI to personalize menus for app members.
LBMA: OH! Media Releases Audience Intelligence Hub
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s launching a special app for those with autism, OH! Media releasing its “Audience Intelligence Hub,” Ladorian & inReality partnering to personalize in-store screen messages, and Ulysses trying to monetize location data from every car on earth.