LBMA Presents Location Weekly: Predictions for 2020

Curious about the future? 2020 will be more dynamic for the location industry than the past year.

This week on the Location-Based Marketing Association podcast, we are talking about our expectations and predictions for location-based marketing.

LBMA Presents Location Weekly: One Nation, Tracked; Uber Works; Smart Home Synergy

Location Weekly Episode #445 is ready to help you keep yourselves up to date over the holidays. Starting with a discussion on the New York Times article “One Nation, Tracked,” we also discuss Uber Works launching in Miami, the team-up of Amazon, Apple, and Google to make smart homes interoperable, and Goodwill reaching 1.4M mobile devices with location data via Teemo.

LBMA Presents Location Weekly: Google Focuses on Local, DeliveryHero Buys Woowa Brothers

This week we’re discussing DeliveryHero buying Woowa Brothers for $4B, Mad Systems being granted a patent for location-based facial recognition platform, Lyft entering the car rental market for $35/day, Walmart teaming with Digimarc to make its print toy catalogue shoppable, Google focusing on local and PlaceIQ & FourthWall Media partnering to link TV ads with in-store visits.

LBMA Presents Location Weekly: Bandit’s Mobile Ordering and AR Visualization at the NYT

In this week’s episode, Asif and Aubriana discuss the New York Times’ location-based air pollution AR visualization, Bandit taking them to mobile order ahead only for coffee, Dentsu Aegis Network India launching hyperlocal insights tools for OOH, Mood Media combining divisions to create Technomedia, Chick-fil-A wanting people to spend time together this holiday season, and the Salvation Army unveiling donations via Apple Pay & Google Pay.

LBMA Vidcast: 7-Eleven Launches Mobile Voice Ordering, Adidas Tests AR Instagram

On this week’s Location-Based Marketing Association podcast: 7-Eleven launching mobile voice ordering, Adidas testing AR Instagram in London, Amex launching a mobile restaurant booking app, Augmented Reality wine labeling with Winerytale app, Toys R Us first in Canada to use Snapchats Portal Lens, and Factual introducing predictive & loyalty audiences. 

LBMA Vidcast: PayPal to Acquire Honey; Apple Teams with PlayNetwork

On this week’s Location-Based Marketing Association podcast: Mobivity launching omnichannel offer platform with Subway, Apple teaming with PlayNetwork for retail music, PayPal to acquire Honey for $4B, Tesco’s One Stop launches AR game, JCPenney opening new store with barbershop and styling, and CVS + Weather Channel team-up on AI flu predictions.

LBMA Vidcast: Quotient Technology to Acquire Ubimo; UPS and CVS Team Up on Drone Delivery

On this week’s Location-Based Marketing Association podcast: Quotient Technology to acquire Ubimo, Fortnite and Royal Canadian Legion, Pepsi to pay it forward for the holidays, Groundlevel Insights + Gathr Lab, UPS and CVS team up on drone delivery of prescription drugs, and Wirecard buys the majority stake in AllScore.

LBMA Vidcast: Walmart Launches Alcohol Pick-Up; Salesforce Teams with Neura

On this week’s Location-Based Marketing Association podcast: Neura + Salesforce, do it outdoors media partners with BlueBite, NinthDecimal adds Inscape TV data, Eatigo (Thailand) matches restaurant deals with customers, Yoplait using facial detection for free offers with JCDecaux, Walmart launches alcohol pick-up in 2,000 US locations.

LBMA Vidcast: Location-Based Innovations from Nordstrom, Lyft, WeChat

On this week’s Location-Based Marketing Association podcast: Republican campaign using beacon-enabled lawn signs, &Pizza + Lyft, WeChat battles fake GPS data, Nordstrom will deliver food to you in store, Jägermeister summons “Darke Spirits”, Chick-Fil-A launches dine-in mobile app.

LBMA Vidcast: Snapchat Using OOH & AR; Gig Economy Under Fire

On this week’s Location-Based Marketing Association podcast: Snapchat using OOH + AR, Zippin has store at Sacramento Kings stadium, Gig Economy under fire in California, Michael’s Stores + UPS, Wirecard partners with SES-imagotag, UPS gets drone fleet approval in U.S.

LBMA Vidcast: Amazon to Roll Out Hand Recognition Payment at Whole Foods

On this week’s Location-Based Marketing Association podcast: Skoda announces in-car voice assistant Laura, Philadelphia bans stores that don’t accept cash, Kochava teams with CubeIQ, GOAT let’s you try on exclusive sneakers in AR, Olo powering restaurant orders from Google search and maps, Amazon to roll-out hand recognition payment at Whole Foods.

LBMA Vidcast: Verizon Media Turns to AR; Uber Testing Essential Grocery Delivery Down Under

On this week’s Location-Based Marketing Association podcast: Verizon Media goes AR, Pared app for restaurants, Veeve re-invents the shopping cart, Uber testing milk/bread delivery in Australia, Albert Heijn piloting their own Amazon GO, Apple quietly adds UWB to iPhone 11.

LBMA Vidcast: NYY Turn to Postmates, Uncle Ben’s Goes Google Lens

On this week’s Location-Based Marketing Association podcast: New York Yankees using Postmates, Uncle Ben’s goes Google Lens with Innit, Toy R’ Us back with Candytopia, Heineken teams with Grab in SE Asia, Walgreens delivers with Wing drones, Starbucks  Japan let’s you pay with a pen.

LBMA Vidcast: Factual Returns to Europe; Gimbal Releases Trends

On this week’s Location-Based Marketing Association podcast: Factual returns to Europe post-GDPR, WeChat releases new facial rec. payments, Curiosity Lab teams with Georgia Tech, Gimbal releases Trends, iOS 13 changes location game, McDonald’s acquires Apprente. Special Guest: Kipp Jones, Chief Technology Evangelist, Skyhook.

LBMA Vidcast: Vibenomics, Southwest Airlines and ApplePay, Blis and Location Sciences

On this week’s Location-Based Marketing Association podcast: Vibenomics AOOH platform, Cerberus Interactive takes on location-based gaming, Southwest Airlines with ApplePay, Blis partners with Location Sciences, 7Eleven launches mobile checkout in NYC, Unacast releases Turbine platform.

LBMA Vidcast: SpotHere Raises $50M

On this week’s Location-Based Marketing Association podcast: SpotHere raises $50M, Israel’s Shufersal serves the visually impaired, Jibestream acquired by Inpixon, Amazon rolls its Treasure Truck, Comscore + PlaceIQ launch MovieLift, TomTom releases APIs for EV developers.

LBMA Vidcast: InMarket Acquires ThinkNear, Google Assistant Upgrade

On this week’s Location-Based Marketing Association podcast: InMarket acquires Thinknear, Google Assistant lets you send reminders to others, Kraken Rum’s dining experience in London, Wirecard launches app in North America, Nike buys Celect for data science, Infiniti teams up with JCDecaux in Russia.

LBMA Vidcast: Google Launches Location Groups, Bumble Explores Physical Space

On this week’s Location-Based Marketing Association podcast: PatientPoint’s proximity in healthcare, Boen Wines using NFC with Guala Closures, Bumble gets into physical space, Puma geotargets on Firefly’s DOOH, Google launches “seasonality” and “location groups”, Groupon acquires Presence AI for voice & text.

LBMA Vidcast: PreciseTarget, Pinterest, Amazon Kills Dash Button

On this week’s Location-Based Marketing Association podcast: PreciseTarget, Pinterest, Pokemon Go in NYC, Amazon killing Dash button, Walgreens using Theatre, MediaMarkt rolls out Signify indoor navigation, RevealMobile adds Canadian data.

LBMA Vidcast: Kroger Launches Stratum Data Platform, SoundHound Integrates HERE

On this week’s Location-Based Marketing Association podcast: Sweden’s “The Fitting Room,” Mabata Honesty Shop, Nutella goes voice commerce, Unibail-Rodamco-Westfield brings the VOID to malls, SoundHound integrates HERE, Kroger launches Stratum data platform.