Geoff Michener | Street Fight

dataPlor: The Importance of Personal Relationships and Other Key Findings from Emerging Market Small Business Survey

Geoff Michener

dataPlor: The Importance of Personal Relationships and Other Key Findings from Emerging Market Small Business Survey

At dataPlor, we know that the best way to gather data and insights on emerging market small businesses is in person. We sent our general manager in Guadalajara out on a mission to understand how hyperlocal businesses communicate with customers and potential business partners and suppliers. He spent a week speaking first-hand to small business owners about their customer outreach strategies and how they chose potential businesses partners. Here’s what we found.