Every two weeks, our jobs columnist Geoff Michener provides a roundup of the latest hires in the digital marketing and media ecosystems. This week’s edition also includes new hires in the roles of SVP of product, board members, and chief product officer.
At dataPlor, we know that the best way to gather data and insights on emerging market small businesses is in person. We sent our general manager in Guadalajara out on a mission to understand how hyperlocal businesses communicate with customers and potential business partners and suppliers. He spent a week speaking first-hand to small business owners about their customer outreach strategies and how they chose potential businesses partners. Here’s what we found.