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Street Fight Study: 33% Search Daily for Local Businesses via Mobile
Local search and discovery is quickly becoming one of the most routine and ubiquitous activities for the local consumer, according to a new “Consumer Insights Report” released by Street Fight and YP at Street Fight Summit West today. Nearly 90% of consumers surveyed reported searching for a local business on a PC, tablet, or mobile device within the last week — and over 30% said they do so on a daily basis…
SMB Marketing Platform bzzHive Announces Launch at #SFSW12
CEO Dave Walker announced the launch of his company’s beta site at the Street Fight Summit West in San Francisco on Monday. bzzHive, a web start-up that aims to streamline the marketing process for small businesses and their suppliers, helps marketing services suppliers reach and sell to small businesses.
#SFSW12: Google’s Mangtani Says Quality Drives Redemptions
One way that product chief Nitin Mangtani and his team at Google have begun to streamline the merchant acquisition process is by introducing Google Offers Marketplace, which allows companies in the deal space to partner with Google for offer distribution. “We can work together to compliment each other’s skills,” explained Mangtani…
7 Strategies for Creating Effective Mobile Websites
Savvy marketers are ramping up their mobile offerings in an effort to generate attention from the 51% of consumers who say they’re more likely to purchase from retailers with mobile-specific sites. There are some basic principles that marketers large and small can follow to ensure their mobile sites generate the greatest ROI possible. Here are seven tips from experts in the mobile marketing industry about what small business owners should keep in mind.
Street Fight Daily: Apple vs. Google, Intuit vs. Square
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Apple and Google Expand Their Battle to Mobile Maps (WSJ)…
Intuit Merges Its Square Competitor GoPayment With QuickBooks Point Of Sale
(TechCrunch)…
Why London’s Police Just Set a Horrifying Precedent on Mobile Privacy (ReadWriteWeb)…
Patch Launches ‘Partners’ Program With Biz Support for Advertisers
Small businesses that advertise on Patch can now access exclusive interviews with high-level executives and other relevant content. The beta newsletter featured an interview with AOL CEO Tim Armstrong, and the one debuting today includes thoughts from Vineyard Vines co-founder and CEO Ian Murray detailing how he grew his apparel company. Patch will also launch a Patch Partners website, available to all small businesses, in the near future…
U.S. Gov’t Seizure of Cloud Servers Puts Hyperlocal’s Content at Risk
Ohio hyperlocal sports publisher Kyle Goodwin’s videos vaporized in the cloud. The U.S. Justice Department (DOJ) seized the servers storing Goodwin’s videos as part of the DOJ’s criminal indictments against MegaUpload.com. Now Goodwin is suing to get his videos back, claiming his hyperlocal sports business depends on the content…
Street Fight Daily: Google and Groupon, AOL and Starboard
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Why Groupon Really Turned Down Google’s $6 Billion Offer (SAI)…
I.S.S. Backs Patch-Critical Shareholders for AOL Board (New York Times/Dealbook)…
Why Square’s Handcrafted Approach to Payments Can Win (GigaOm)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation