Personalization is Transforming as Privacy Forces a Consumer Data Drought

Facebook’s strategy change points to a much broader shift in digital marketing. The disappearance of third-party cookies and mobile IDs — and the granular customer data they supply — is forcing businesses to rethink how to ‘personalize’ marketing strategies. Facebook’s strategy suggests the future of personalization in marketing could hinge more on customer experience and less on ads.

Innovation Brief: Tesla, Instagram & Facebook

On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Tesla Bot, Instagram’s latest UX changes, and Facebook video calling.

Innovation Brief: Facebook, Zoom & Delivery Robots

On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s latest ad reforms, Zoom’s ‘Focus Mode,’ and delivery robots going to college.

Innovation Brief: TikTok, NBC & Roku

On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at TikTok Stories, NBC’s Olympics viewership, and Roku’s new originals play.

How to Develop High-Performing Facebook Groups Communities To Fuel Your Brand’s Growth

Facebook Groups are not just for nosy neighbors to tattle-tale on loud parties or podcast fans to debate the latest true crime controversy. When launched correctly, FB groups are a huge opportunity for brands and businesses to build customer loyalty, nurture relationships, and even gain insight from their followers.

Anti-Surveillance Group Claims Privacy and Antitrust Are Intertwined Issues

Two of the major policy complaints to arise about the technology sector over the past few years have been that advertising platforms, most notably Google, Facebook, and Amazon, compromise user privacy and that a select few companies — the aforementioned names plus Microsoft and Apple — are so powerful that they prevent new innovators from competing. An open letter by privacy-oriented enterprises alleges that the two issues are intertwined.

Innovation Brief: Facebook, Twitter & Tinder

On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s e-commerce play, Twitter Ticketed Spaces, and Tinder’s latest integrations. 

3 Big Tech Predictions for 2021

Welcome to 2021: another year where everything will change faster than ever. Speed will define the year, as it did in 2020. Consumer behavior is rapidly shifting, and the big tech firms that define the e-commerce landscape are becoming more agile as a result. Amazon, Apple, Facebook, and Google aren’t going to slow down even […]

Social Media is Not Enough: 3 Reasons Why Websites are a Must for Businesses

During the Covid era, the value of a website has increased exponentially. According to a recent survey, 82% of US small business owners find their website to be an essential part of their businesses’ success, and 54% reported a boost in website traffic since the beginning of quarantines.

Whether you’re a small business owner or someone with an idea, developing a website as your home base is beneficial to growing your customer base and online brand. Here’s why.

Facebook, Holocaust Denial, and the Refusal of Politics

Facebook’s long-term refusal to strike down Holocaust-denial content is not a problem specific to Facebook. It’s not a decision limited to Zuckerberg or a few feckless executives. The problem is not even limited to tech.

Facebook’s purported refusal of politics — its reluctance to accept that it has always been a political actor and that its content-moderation policies and algorithms have real-world effects on what people believe and what they do, up to and including acts of physical violence as in Myanmar — is a structural feature of shareholder capitalism. A content ecosystem whose leaders are so timid as to let Holocaust denial flourish is the logical result of an approach to management that views its only responsibility as minimizing costs and maximizing market capitalization.

iOS14 and Privacy: What it Means for Advertisers, Especially on Facebook

The latest in the tug of war between consumer privacy and effective digital advertising pits Apple against Facebook, Google, and others. At stake for ad tech: significant revenue for ad publishers and app developers, effective ad results for advertisers, and more relevant ads for consumers. At stake for users: consumer privacy protection, the use of their behavioral data for marketing, and possibly, the future of “free” software.

Apple’s pending release of iOS 14 is a strong consumer-privacy-first stance and a potential disruption to digital marketing as we know it. But what is the real impact for targeted digital advertising?

Yes, Brands Can Boycott Facebook — and Still Work with Influencers

While you want to be safe, pausing your Influencer campaign altogether right now might not be the right move. Yes, even if you are boycotting Facebook, you can still work with Influencers. 

In fact, brands need to work with influencers in order to maintain a social and online presence and remain top of mind for consumers. This is especially critical now as mobile and social media consumption is up and online shopping is increasing, while budgets are up in the air and the election year crowds the marketplace.

The All But Inevitable Outcome of the Facebook Advertiser Boycott

The boycott may yet exert some meaningful pressure on Facebook to change its ways, but that outcome is unlikely. This is partly due to the dynamics of the advertising market itself but also to the global scale of Facebook’s business and the essential role end consumers must play in any boycott. It’s worth examining each of these factors in turn.

Can a Pandemic Inflect Local Commerce Tech? Part II

What about the tech adoption accelerants happening on the supply side? Tech giants who provide marketing and operational tools for local businesses have been in hyperdrive over the past few months to roll out new Covid-era features.

Here are three areas where we’re seeing the most activity … and where we could correspondingly see the most local business evolution.

How Advertisers Can Turn the Facebook Boycott into a Transformative Moment

It would be helpful if about 20 of the large brands boycotting Facebook put their money where their mouth is and invested in the establishment of a data and publisher sharing network. 

The next step would be identifying the media publisher outlets as partners. The co-op would need to negotiate a performance-based publisher relationship, which would effectively increase content monetization for publishers’ content channels. 

Pay to Get Rid of Ads on Social Media? Consumers Say Maybe, Maybe Not

Nearly 60% of respondents overall said they’d be at least somewhat willing to pay for social media, and that figure could likely climb if a small monthly subscription fee were added. Twingate contends that Facebook/Instagram would only need to charge users $2.07/month, and Twitter $1.61/month, to earn via subscription fees what they earn via ad revenue. Respondents said they would pay $5.24 and $4.75/month, respectively.

But inertia and apathy are strong, money is even tighter outside the US market, and surveillance advertising, and the size of its audience, are the X-factors that catapulted Facebook to the top of the global corporate order. I’d bet Google, Facebook, and, increasingly, Amazon, will be slow to give up the surveillance revenues and walled-garden ecosystems that have made them this century’s most powerful corporate actors.

Location Weekly: GroundTruth and Yext Partner, Facebook Unveils Shops

In this episode of Location Weekly, the Location-Based Marketing Association hosts Mike Peters, CMO, Optimizers, and Head of LBMA Sweden.

The team also covers GroundTruth and Yext announcing a new partnership, Reveal mobile releasing a free version of its Visit Local platform, and Facebook Shops launching in the U.S.

Advertising Rebound: CPMs Tell Us Now is the Time to Take the Ball and Run

While some countries are slowly easing their lockdown mandates, for many, uncertainty still remains for when business will return to “normal.” And a big question hovers: “When is the right time to take our foot off the break and apply the gas?” When you look at advertising costs as an indicator of economic recovery, it’s clear that now is the time, and social advertising is the vehicle. 

Social Distancing and Gen-Z

Social distancing and self-quarantining have changed the world in a matter of weeks. How is Gen-Z responding? They are flocking to apps like TikTok, Instagram, and Snapchat to pass time and interact with family and friends. Facebook and WhatsApp have lost their reign over the competition during lockdown.  

To get a better understanding of Gen-Zers’ habits, routine, and lives during the pandemic, Brainly, the world’s largest peer-to-peer learning community, surveyed over 1,700 of them. 

Brandify Study Shows Consumer Search Preferences for Healthcare, Restaurants, and Retail

Google in particular has made significant moves in recent months to verticalize the consumer search experience. For example, the team responsible for the relatively new Google Travel and Google Hotels sites has reported that they built a new consumer experience for hotels specifically because they noted important differences in the ways consumers searched in that category. 

Brandify’s study illustrates that consumer preferences for additional verticals are similarly differentiated, both in the channels consumers prefer for each vertical and the sorts of information they seek out when searching. Already, the search experience for restaurants, retail stores, and healthcare providers varies by vertical, especially on Google, which has added prominent vertical-specific attributes as a result of Covid-19 such as dine-in, takeout, and pickup availability for restaurants.