In this episode of Location Weekly, the Location-Based Marketing Association covers the GroundLevel Insights and Town of Whitby Project, Vodafone rolling out centimeter-level tracking, GPS tracking for dementia patients with GTX Corp solution, and Gowalla coming back with AR location lenses.
The convenience consumer values brands that meet them where they are, allowing them to act on their own terms. Tech allows retailers to cater to these customers.
Businesses can’t ignore that more and more of their success is linked to apps and services they don’t own. They need to get a view of customer touchpoints.
If Apple doesn’t change course, we’re in for a possibly very humbling year for SMB app publishers and an App Store that advantages the largest publishers with the biggest wallets
The Location-Based Marketing Association covers Firefly launching its Street.IQ platform with a Puma campaign, putting automobile advertising into action.
With so many hours in the day, people are getting screened out. That’s why audio is coming back with a vengeance.
What does Apple’s IDFA change really mean for consumers? It will undermine personalization, make it harder for SMBs to compete, and upend free services.
In this episode of Location Weekly, the Location-Based Marketing Association covers Snap acquiring StreetCred, Refinery Lab bringing Mobilosoft to the U.S., Hypertrack announcing a location-based software suite for the gig market, and IsWhere partnering with HUAWEI cloud.
This post is the latest in our “Disrupting Retail” series. It’s our editorial focus for the month of February, and you can see the rest of the series here. One positive phenomenon of the Covid era has been accelerated digital transformation in traditional sectors. This could be a blessing in disguise, as sectors like retail could […]
Agility will be the factor that separates the winners from the losers this year. Agility means having the corporate structure and mentality to pivot fast.
After a year spending a great deal of time at home and on screens, people want to get outside—making digital out-of-home (DOOH) a huge opportunity this year.
Want to create an engaging video ad to promote your local business? Read on to get tips on creating a video ad that will get you more clicks and conversions.
Few brands take advantage of the lucrative, more accessible sports marketing opportunities available at local youth leagues. These can make a big impact.
Welcome to 2021: another year where everything will change faster than ever. Speed will define the year, as it did in 2020. Consumer behavior is rapidly shifting, and the big tech firms that define the e-commerce landscape are becoming more agile as a result. Amazon, Apple, Facebook, and Google aren’t going to slow down even […]
The Location-Based Marketing Association covers Circle Graphics and POP trackers for OOH proof of posting as well as Verizon & UPS teaming up on drone delivery.
Retailers need to prioritize digital transformation. They should focus on omnichannel acceleration, inventory transparency, and customer communication.
Ads Data Hub incorporates privacy by design and is first-party data-driven, which is crucial in today’s environment. It is built on a future-proof cloud architecture, meaning as technology continues to evolve, ADH will stay relevant. With all of its capabilities, ADH should be on every marketer’s radar.