Case Studies | Street Fight

Annie Selke Uses Offline Tactics to Drive Online Buyers

Stephanie Miles

Annie Selke Uses Offline Tactics to Drive Online Buyers

The high-end furnishings brand Annie Selke uses direct mail catalogs and flyers to tell the company’s story, before ultimately driving most shoppers online to complete their transactions, explains Cindy Marshall, chief marketing officer for the Massachusetts-based brand. It’s also working with 4Cite’s cart-abandonment program and the vendor’s other tools.

Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Stephanie Miles

Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Partnering with the in-product consumer sharing platform Vivoom, Crayola launched a holiday-focused campaign in the fourth-quarter of 2017. Consumers were encouraged to record videos of themselves, using a Crayola-branded filter, and then share those videos across social media as personalized holiday cards.

Case Study: Using Business Texting to Reach Millennial Homebuyers

Stephanie Miles

Case Study: Using Business Texting to Reach Millennial Homebuyers

The value in business text messaging is for brands to be able to communicate with customers how they want to be communicated with. At Environmental Pest Service, director of marketing Mandi Harris has started using business text messaging as a way to increase customer engagement and improve the effectiveness of Google AdWords.

Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies

Stephanie Miles

Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies

At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers. Using the information, she’s been able to adjust her organization’s media plan to ensure more successful campaigns.

Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing

Stephanie Miles

Case Study: How a Newborn Photographer Uses CRM for Creative Remarketing

Heather Read isn’t just the lead photographer at her eponymous business in Chicago, Illinois, she’s also the head marketer, strategist, editor, and customer service representative. Like so many other small business owners, Read finds it difficult to launch the types of aggressive campaigns she needs to keep her business growing.

Cupcakes

Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

Stephanie Miles

Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of a physical storefront.

Case Study: Convenience Store Chain Streamlines Mobile Offer Creation

Stephanie Miles

Case Study: Convenience Store Chain Streamlines Mobile Offer Creation

Switching from paper to digital coupons usually saves businesses time and money, but that’s not always the case. For Mike Templeton, digital marketing manager at Kum & Go, a convenience store chain with hundreds of locations, personally designing and managing the distribution of digital coupons quickly became a hassle.