News and Analysis
Freckle IoT Inks Global Partnership with Cisco
Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program.
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6 POS Systems With Loyalty Program Integration
With an increasing number of cloud-based point-of-sale systems now offering their own loyalty tools — and some offering integration with existing rewards programs — merchants have fewer and fewer reasons to pay for separate software systems when managing their small to mid-size businesses. Here are six point-of-sale systems that merchants can use to market their businesses and encourage repeat visits…
Street Fight Daily: Patch Numbers Up, TBD Loses Final Employee
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Patch Sets Records for Traffic and Revenue (FishbowlNY)…
TBD Loses Its Last Employee (Washington City Paper)…
PlaceIQ, Skyhook Using Location for Brand-Audience Targeting (ScreenWerk)…
Investment Newsletter Sees Data Loop Closing, M&A Levels up 186%
The June issue takes a look at content economics issues in hyperlocal on the heels of Tribune’s deal with Journatic; evaluates the rush to self-serve by giants like Google and Facebook; the point-of-sale heat; and unpacks the M&A and investment activity in the month of May. Read excerpts from the issue.
Street Fight Daily: Foursquare’s Revamp, Loyalty Programs
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Looks to Shift From Gaming Novelty to Essential Tool (Adweek)…
Hyperlocal Journalism Fosters a Greater Sense of Community Among Readers (Guardian)…
Media Companies Poised for Deals Growth (NetNewsCheck)…
Local Businesses Plot Expansion Via Crowdfunding
Even before the passage of the JOBS Act in early April, SMBs across the country were increasingly turning toward crowdfunding websites such as Indiegogo to facilitate expansion. Now, with the law on the books and pressure on the SEC to finalize regulations around it in the next seven months, some foresee crowdfunding, not venture capital, grants or loans, as the next innovative way to stimulate local business and job creation…
Tackable Team Introduces New Hyperlocal App to Crowdsource Events
With Eventster, the developers at Tackable are hedging their bets on the belief that events discovery, not a down economy or general apathy, is the main reason why approximately 40 percent of industry tickets go unsold. To more effectively target users, the application will, over time, recommend events based on past preferences, in addition to location.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation