Building Brand Trust Is Multi-Dimensional Street Fight

Building Brand Trust Is Multi-Dimensional

Share this:

In this post-truth era, when the public trust has eroded around news sources, government, healthcare institutions, and myriad other pillars of society, trust and authenticity are difficult to establish. Now add a layer of brand verticals. What happens to brand trust? Vevo, MAGNA, and media agency Initiative conducted a survey of 5,000 U.S. consumers this […]

Freshpet Sells Food with a Side of CRM Street Fight

Freshpet Sells Food with a Side of CRM

Share this:

Anyone who has cared for a pet knows that dogs and cats relate differently to their humans. For instance, a dog might greet a familiar human at the door like an excited paparazzo about to snap a picture.  A cat, on the other hand, barely acknowledges humans. Yet, human caretakers of cats and dogs are […]

Apple, McDonald’s, and Disney Lead Rise in Q1 OOH Ad Spend Street Fight

Apple, McDonald’s, and Disney Lead Rise in Q1 OOH Ad Spend

Share this:

As the upfront presentations wound down, and negotiations began in earnest this month, it’s worth noting that a recent news report signaled a distinct set of diminishing media spending returns in linear TV. The article also said the beneficiaries of TV’s decline are social media spend and OOH ad spend. The Out of Home Advertising Association […]

Raptive Connects Brands to Diverse Creator Media Street Fight

Raptive Connects Brands to Diverse Creator Media

Share this:

When Raptive, which describes itself as a “creator media” company, launched Raptive Represents earlier this month to provide direct access to premium, diverse creator media at scale, it was also part of its partnership with Media Framework’s Media Advertising Vendor Encoding & Nomenclature (MAVEN). MAVEN helps buyers understand which media are majority-owned and controlled by diverse owners and supplies certificates so […]

How To Sustain Media Buys in Black-Owned Media Street Fight

How To Sustain Media Buys in Black-Owned Media

Share this:

No single source seems able to pinpoint just how much brands allocate in dollars to ad inventory on Black-owned media in the U.S. But everyone seems to agree it should be more. This article cites media tracker Maven, which says there are upwards of 2,500 diverse-owned publishers alone and that 35% of those are Black-owned. […]

Tinuiti Report: Temu Takes a Break Street Fight

Tinuiti Report: Temu Takes a Break

Share this:

Somebody must have given Temu a talking to. The e-commerce brand that offers very competitively priced items was glomming up ad inventory across social media throughout 2023 to the consternation of its competitors.  And then, just like that… it receded. Temu, which increased its ad spending a whopping 1,000% in 2023 from the previous year […]

City Mattress Rests Easy with Agital Street Fight

City Mattress Rests Easy with Agital

Share this:

Just because it’s called City Mattress doesn’t mean it’s off-limits to suburbanites or dwellers of the exurbs. At least that’s if performance-marketing agency Agital has anything to say about it. The agency developed a cross-channel marketing strategy to drive foot traffic to physical stores by using the brand’s existing customer data bases for its 30+ […]

Yelp Report Measures Consumer Interest in Regional Brands Street Fight

Yelp Report Measures Consumer Interest in Regional Brands

Share this:

Cava, Scooter’s Coffee, LongHorn Steakhouse, The Habit Burger Grill, and Wawa are all regional retail brands that have higher consumer interest in some parts of the country than in others. And they’re gaining traction in those markets. According to the first-ever Yelp Fastest Growing Brands report, these “challenger” brands, while not industry leaders, are disrupting […]

Peak-a-Boo: Retail Apps See You Street Fight

Peak-a-Boo: Retail Apps See You

Share this:

Do branded apps usage peak, after holidays, tentpole events, or other special occasions, for you? Airship, which helps brands optimize their mobile app experiences for customers, released research this month that shows the struggle is real for retailers trying to capture and sustain long-term value from app downloads during “peak” times of the year. Airship […]

Mediaocean Report: 2024 Has Optimism Written All over It Street Fight

Mediaocean Report: 2024 Has Optimism Written All over It

Share this:

The Mediaocean 2024 CPG Advertising Outlook Report implies that this year’s ad-marketing landscape calls for optimism. “Our research indicates a wave of optimism sweeping across the CPG industry for 2024,” The report said. “Marketers are gearing up for an active year, with a substantial majority expressing their intent to either maintain or increase their spending […]

The Rise and Role of Temu in Apparel Street Fight

The Rise and Role of Temu in Apparel

Share this:

Can the fast fashion apparel segment grow any faster? It is doing exactly that thanks to Chinese retailer Temu. According to various sources, Temu has spent up to $3 billion in advertising outside of Asia-Pacific since 2022, and its profile and app adoption among American consumers has been turbo-charged by online ad spending across Meta and […]

OOH Will See Record Political Ad Spending in 2024 Street Fight

OOH Will See Record Political Ad Spending in 2024

Share this:

Alright, we survived Super Tuesday and its political ads, but the OOH ad-media beatings won’t stop until the election is finally over. And even then, we can’t be sure. From now until November, U.S. voters must endure messages around choosing a president, 33 senate races, representatives for all 435 seats of the House, and 14 gubernatorial […]

NXTDRIVE Data Can Target without Cookies Street Fight

How NXTDRIVE’s Data Can Target without Cookies

Share this:

When American Furniture Warehouse (AFW) wanted to expand its customer base in Texas and Arizona it turned to Vericast, a marketing technology and data company, whose NXTDRIVE™ customer data marketing platform (CDMP) was made available to retail marketers nationwide earlier this year. Using NXTDRIVE, AFW and Vericast were able to supplement and enrich the retailer’s […]

Eagle Eye AI Product Can Scale, Personalize Promotions at Retail Street Fight

Eagle Eye’s AI Product Can Scale, Personalize Promotions at Retail

Share this:

When Eagle Eye introduced its data-centric solution powered by AI earlier this year, its intended business targets were grocery and retail verticals. The offering uses retailers’ existing customer data to generate personalized promotions for consumers at scale. In this way mass promotions can be segmented and curated specifically for individuals, said Cédric Chéreau, Untie Nots Co-Founder […]

Judge Beauty Wants this e.l.f. on Your Shelf Street Fight

‘Judge Beauty’ Wants this e.l.f. on Your Shelf

Share this:

And the award for best non-sequitur in a Super Bowl ad this year goes to the TV personality known as Judge Judy: “Don’t pee on my leg and tell me it’s raining,” Judge Beauty said when learning a “defendant” claimed she needed to spend $92 on makeup products. The 30-second spot, “Judge Beauty,” was from […]

Opterus Puts the ‘Opps’ in Franchise Operations

Share this:

If you are a pet owner who resides in California, your pet’s needs will differ to some degree compared to those of a pet owner in the Northeast. For example, the fundamental level of care can change based on local weather differences, explained Gary Stonell, SVP Sales & Operations at Opterus, a SaaS-based company that […]

Placer.ai, ESRI Form Analytics Partnership

Placer.ai, ESRI Form Analytics Partnership

Share this:

What do you get when you cross a location-analytics company with a company that uses sophisticated geographic-information system (GIS) technology? It’s no joke, and this isn’t a punchline: Placer.ai and ESRI have formed a partnership to provide advertisers and their partners with new and advanced analytics and insight. The goal is to get deeper insights […]

More Evidence Online Advertising Finished Strong

More Evidence Online Advertising Finished Strong

Share this:

When Tinuiti released its Digital Ads Benchmark Report for Q4 2023 on Jan. 25, the findings offered still more proof that the year finished strong, at least for online advertising.  “While we did expect stronger growth in Q4 2023 as the ad market continues to recover from 2022, there were still questions heading into the […]

Online Retail Did Well in 2023

Share this:

In hindsight, 2023 may not have been as gloomy an economic year as first thought. At least not for online retail in certain global regions. According to findings from data and insights company Consumer Edge, many online retailers and those in the pet products/services, discount/club stores, ground transportation, health products/services grocery and limited-service restaurants saw […]

This CTV Channel Could be Bowling Brands Over

This Channel Could be Bowling Brands Over

Share this:

Move over, Ralph Kramden. Bowling is becoming one of the most popular activities in the United States. According to data released last year from Ipsos, it was among the most “played” sports in 2022. Right after Cornhole, which 20% of Americans played, bowling drew 19%. Swimming was third at 18%. Statista posits that about 45 […]