News and Analysis

30K Feet OOH! Targeted Airline Advertising Street Fight

30K Feet OOH! Targeted Airline Advertising

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United Airlines just announced a new advertising program, targeting personalized ads to flyers based on demographics. Advertising to a captive audience on planes is nothing new. The original airline magazines and catalogs were popular back in the day. Pre-wi-fi, all we had to do was read paper media and watch and listen to whatever was […]

Pump It Up! C-Store Innovations & News Street Fight

Pump It Up! C-Store Innovations & News

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The convenience store (C-store) is a MULO (multi-location) retailer we often take for granted. Most of us have stopped along the road for a hygiene break, a fuel refill (gas or electric), coffee, and perhaps even a snack and frosty beverage. Urban and suburban dwellers often rely on their neighborhood 24-hour MULO store for late-night […]

The Robot in Your Dressing Room Street Fight

The Robot in Your Dressing Room

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Walmart and Amazon are leading the charge in launching new technologies that use AR (augmented reality) and VR (virtual reality) to enable prospective shoppers to “try on” everything from cosmetics to eyewear to fashion. Called “the next step in retail evolution,” virtual try-on technology: May reduce online shopping returns because consumers can better understand how an […]

Commentary

Connecting Retail Media Networks with Custom Audiences Street Fight

Connecting Retail Media Networks with Custom Audiences

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Retail media networks (RMNs) are becoming a dominant force in the advertising world, propelled by the valuable first-party data they generate. This rise, however, also presents unintended challenges: the creation of walls around this data to protect consumer privacy and the retailer’s competitive advantage, resulting in a fragmented view of consumers. While safeguarding privacy is […]

How Generative AI is Propelling Local Advertising Street Fight

How Generative AI is Propelling Local Advertising

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The digital advertising landscape has never been more dynamic or more complex. As small and medium-sized businesses (SMBs) grapple with these changes and challenges, they also face opportunities for growth. Generative AI technologies are empowering marketers with intuitive, powerful, and personalized advertising strategies, helping them to save time and effort and compete like never before. […]

How AI Is Transforming Phone Calls Into Data

How AI Is Transforming Phone Calls Into Data

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“This call may be recorded for training and quality purposes”  We’ve all heard a version of this ubiquitous  message a thousand times.  Chances are we don’t even notice it any more due to a form of audio “ad blindness”.  Still, if we stop and think about it, interesting questions arise.  What are these recordings actually […]

Latest Posts

30K Feet OOH! Targeted Airline Advertising Street Fight

30K Feet OOH! Targeted Airline Advertising

Share this:

United Airlines just announced a new advertising program, targeting personalized ads to flyers based on demographics. Advertising to a captive audience on planes is nothing new. The original airline magazines and catalogs were popular back in the day. Pre-wi-fi, all we had to do was read paper media and watch and listen to whatever was […]

Connecting Retail Media Networks with Custom Audiences Street Fight

Connecting Retail Media Networks with Custom Audiences

Share this:

Retail media networks (RMNs) are becoming a dominant force in the advertising world, propelled by the valuable first-party data they generate. This rise, however, also presents unintended challenges: the creation of walls around this data to protect consumer privacy and the retailer’s competitive advantage, resulting in a fragmented view of consumers. While safeguarding privacy is […]

Pump It Up! C-Store Innovations & News Street Fight

Pump It Up! C-Store Innovations & News

Share this:

The convenience store (C-store) is a MULO (multi-location) retailer we often take for granted. Most of us have stopped along the road for a hygiene break, a fuel refill (gas or electric), coffee, and perhaps even a snack and frosty beverage. Urban and suburban dwellers often rely on their neighborhood 24-hour MULO store for late-night […]

The Robot in Your Dressing Room Street Fight

The Robot in Your Dressing Room

Share this:

Walmart and Amazon are leading the charge in launching new technologies that use AR (augmented reality) and VR (virtual reality) to enable prospective shoppers to “try on” everything from cosmetics to eyewear to fashion. Called “the next step in retail evolution,” virtual try-on technology: May reduce online shopping returns because consumers can better understand how an […]

Cookie Plug: Baking With a New Recipe in a Crowded Space

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Last year, the global cookie market generated approximately $40B. That’s a lot of dough! But “oven racks” (number of brands) is growing! Enter Todd Saperstein,  a Phoenix-area franchisee of a relatively new cookie brand, Cookie Plug.  He’s not new to running a franchise brand, having owned five Dickey’s Barbeque Pits in Oregon for ten years. He […]

Freshpet Sells Food with a Side of CRM Street Fight

Freshpet Sells Food with a Side of CRM

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Anyone who has cared for a pet knows that dogs and cats relate differently to their humans. For instance, a dog might greet a familiar human at the door like an excited paparazzo about to snap a picture.  A cat, on the other hand, barely acknowledges humans. Yet, human caretakers of cats and dogs are […]

5 MULO Retail & Food Brands Who Are Trend-Spotting and Innovating Street Fight

5 MULO Retail & Food Brands Who Are Trend-Spotting and Innovating

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The most successful MULO (multi-location) retail and food brands are often those that know their core customers and are continuously innovating to meet their needs. However, the winners usually stay on top of (and ahead of) consumer trends and develop products, offers, and services that meet the needs of new segments without losing brand fans.  […]

The MULO Dozen: May Brands in Review Street Fight

The MULO Dozen: May Brands in Review

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The biggest news for the month of May is the announcement of the return of Street Fight LIVE! More than a decade ago, it’s original founders created this highly interactive leadership event as the place to be for brands, agencies, and technology providers. They knew that the screen (large and small) would be the gateway to […]

Will "Sneakerheads" Dash to Foot Locker's New Store Concept? Street Fight

Will “Sneakerheads” Dash to Foot Locker’s New Store Concept?

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The average American owns about 12 pairs of shoes. Many of those are sneakers. Sneakers represent about $80B in sales worldwide, and that spending appears to be on the upswing. Once reserved primarily for athletes, sneakers are now a wardrobe staple and are selected based on purpose, comfort, fashion statement, and various other factors. Foot […]

How Generative AI is Propelling Local Advertising Street Fight

How Generative AI is Propelling Local Advertising

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The digital advertising landscape has never been more dynamic or more complex. As small and medium-sized businesses (SMBs) grapple with these changes and challenges, they also face opportunities for growth. Generative AI technologies are empowering marketers with intuitive, powerful, and personalized advertising strategies, helping them to save time and effort and compete like never before. […]