News and Analysis

Monday Morning Quarterbacking: Super Bowl Ad Review Street Fight

Monday Morning Quarterbacking: Super Bowl Ad Review

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If we didn’t do our gameplay replay of Super Bowl ad trends, we would be derelict as business media covering the media landscape. At $7-8M for a 30-second spot, big brands (and well-funded scaling brands) continue investing in this aspect of their media mixes. That’s a hefty spend, and unless it’s tied to other media […]

Unlocking Local Consumer Behavior: Foot Traffic Data Reshaping Fast-Food Strategies Street Fight

Unlocking Local Consumer Behavior: Foot Traffic Data Reshaping Fast-Food Strategies

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Understanding consumer movement patterns is key to staying ahead. Foot traffic — the measurement of consumer visits to physical locations—provides critical insights into customer behavior, revealing trends in brand popularity, regional loyalty, and competitive positioning. dataplor, a leader in global location intelligence, has released a foot traffic analysis showcasing how these patterns shape fast-food preferences […]

SMBs vs Giants: The Street Fight Escalates

SMBs versus Giants: The Street Fight Escalates

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When Street Fight was founded about 12 years ago, the fight was defined as the battle between small and mid-size businesses (SMBs) and big multi-location (MULO) brands. Technology and location finding were still in their early stages, and consumers were just beginning to use their smartphones to find “near me” businesses at which to spend. […]

Commentary

Finance Is Questioning Your Marketing Value: Can You Prove Your Worth? Street Fight

Finance Is Questioning Your Marketing Value: Can You Prove Your Worth?

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Marketers today are facing an overwhelming number of challenges. Too many channels, each claiming to be the key to driving performance. Finance teams are questioning whether marketing investments are truly profitable. As a result of this pressure, many brands have shifted their budgets toward performance-driven digital channels, prioritizing conversion metrics that validate their short-term decision-making. […]

When a $7 Million Super Bowl Ad Isn’t Enough Super Bowl

When a $7 Million Super Bowl Ad Isn’t Enough

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The Super Bowl still represents the most premium of premium ad buys. However, the ROI of such a premium spot—regardless of its creative execution—has everything to do with the omnichannel strategy that surrounds it. More than ever, live sports advertising needs to reflect a community-driven mindset. As a result of the unique way in which […]

Fragmented Future: How the Loss of Net Neutrality Threatens Innovation and Equity Street Fight

Fragmented Future: How the Loss of Net Neutrality Threatens Innovation and Equity

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The internet has long been hailed as a great equalizer, a space where anyone with an idea can reach a global audience. However, the erosion of net neutrality principles threatens to undermine this fundamental characteristic, creating a fragmented and unequal online landscape. Without strong safeguards, the internet could transform from a platform for innovation and […]

Latest Posts

Finance Is Questioning Your Marketing Value: Can You Prove Your Worth? Street Fight

Finance Is Questioning Your Marketing Value: Can You Prove Your Worth?

Share this:

Marketers today are facing an overwhelming number of challenges. Too many channels, each claiming to be the key to driving performance. Finance teams are questioning whether marketing investments are truly profitable. As a result of this pressure, many brands have shifted their budgets toward performance-driven digital channels, prioritizing conversion metrics that validate their short-term decision-making. […]

Monday Morning Quarterbacking: Super Bowl Ad Review Street Fight

Monday Morning Quarterbacking: Super Bowl Ad Review

Share this:

If we didn’t do our gameplay replay of Super Bowl ad trends, we would be derelict as business media covering the media landscape. At $7-8M for a 30-second spot, big brands (and well-funded scaling brands) continue investing in this aspect of their media mixes. That’s a hefty spend, and unless it’s tied to other media […]

Unlocking Local Consumer Behavior: Foot Traffic Data Reshaping Fast-Food Strategies Street Fight

Unlocking Local Consumer Behavior: Foot Traffic Data Reshaping Fast-Food Strategies

Share this:

Understanding consumer movement patterns is key to staying ahead. Foot traffic — the measurement of consumer visits to physical locations—provides critical insights into customer behavior, revealing trends in brand popularity, regional loyalty, and competitive positioning. dataplor, a leader in global location intelligence, has released a foot traffic analysis showcasing how these patterns shape fast-food preferences […]

SMBs vs Giants: The Street Fight Escalates

SMBs versus Giants: The Street Fight Escalates

Share this:

When Street Fight was founded about 12 years ago, the fight was defined as the battle between small and mid-size businesses (SMBs) and big multi-location (MULO) brands. Technology and location finding were still in their early stages, and consumers were just beginning to use their smartphones to find “near me” businesses at which to spend. […]

When a $7 Million Super Bowl Ad Isn’t Enough Super Bowl

When a $7 Million Super Bowl Ad Isn’t Enough

Share this:

The Super Bowl still represents the most premium of premium ad buys. However, the ROI of such a premium spot—regardless of its creative execution—has everything to do with the omnichannel strategy that surrounds it. More than ever, live sports advertising needs to reflect a community-driven mindset. As a result of the unique way in which […]

Skai Reveals New Report on the State of Retail Media Street Fight

Skai Reveals New Report on the State of Retail Media

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Retail media has become critically important in the marketing mix and is now a part of the plans for 92% of consumer products companies, according to Skai’s just-published 2025 State of Retail Media report. Brands are Focused on ROI Despite the massive investment in this channel, marketers are still unsure how to measure it. A […]

Fragmented Future: How the Loss of Net Neutrality Threatens Innovation and Equity Street Fight

Fragmented Future: How the Loss of Net Neutrality Threatens Innovation and Equity

Share this:

The internet has long been hailed as a great equalizer, a space where anyone with an idea can reach a global audience. However, the erosion of net neutrality principles threatens to undermine this fundamental characteristic, creating a fragmented and unequal online landscape. Without strong safeguards, the internet could transform from a platform for innovation and […]

The MULO Dozen: January in Review Street Fight

The MULO Dozen: January in Review

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January, the first month of 2025, was jam-packed with announcements of leadership changes, innovative new store designs and menu items, and game-changing technologies. Brands are suiting up for the Super Bowl. The TikTok “pause” created mass panic among influencers and agencies. As the 2025 progresses, watch this space for the trends, perspectives, and data that […]

Streets Ahead: Optimizing for Instagram, Local Level Marketing Street Fight

Streets Ahead: Optimizing for Instagram, Local Level Marketing

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In this week’s Streets Ahead update, SOCi discusses the Instagram 4:5 layout and algorithm secrets and  Bright Local’s views on the future of local marketing. Instagram – Optimizing Your Strategy and Feed The News Instagram recently announced several updates aimed at enhancing user experience and content visibility. a) Profile Grid Enhancements: Adam Mosseri, the head […]

Consumers Do This 69% of the Time Street Fight

Consumers Do This 69% of the Time

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Do what? A new study by Salsify revealed that 69% of consumers now make purchases while doing other things — scrolling through social media, browsing YouTube, or even watching shows on Netflix. The days of someone saying, “Let’s go shopping” still exist, but multitasking is now the norm for close to 70% of the population, […]