News and Analysis

LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement Street Fight

LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement

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LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has unveiled a new ad format called Native Screensaver Ads. Available on LG Smart TVs, these full-screen ads appear during periods of inactivity across the Home Screen, LG Channels, and the Content Store. By capitalizing on idle screen time, these ads transform what […]

The C-Store Five: Consumers Love These Convenience Store Brands Street Fight

The C-Store Five: Consumers Love These Convenience Store Brands

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As we’ve covered in Street Fight, the C-store (convenience store) is a MULO (multi-location) category that is having a moment—a huge moment. Formerly viewed as the corner bodega or the highway stop for gas, smokes, emergency items, a beverage, and a bathroom break,  C-stores are starting to play a more prominent role in the retail […]

How Criteo Uses AI for Retail and the Customer Journey Street Fight

How Criteo Uses AI for Retail and the Customer Journey

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Criteo is a global commerce media platform with one of the largest retail media footprints (200 retailers worldwide, including half of the top-25 in the U.S. and 2,300+ brands). Criteo’s retail media business activates around $1 billion in media spend. Criteo partners with major retailers like Best Buy, Macy’s, Dollar General, travel companies, automotive brands, […]

Commentary

Streets Ahead: AI Overviews and Organic Search, Google Core Update Concludes Street Fight

Streets Ahead: AI Overviews and Organic Search, Google Core Update Concludes

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In this week’s Streets Ahead update, SOCi looks at recent changes in AI Overviews as well as the conclusion of Google’s August Core Update. AI Overviews Now Better Reflecting Google Organic Search Results The News Recent research by Mark Traphagen and seoClarity shows that AI Overviews (AIOs) are now closely mirroring Google’s organic search results. After […]

Streets Ahead: FTC Reviews Ruling and Google Core Update Street Fight

Streets Ahead: FTC Reviews Ruling and Google Core Update

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In this week’s Streets Ahead update, SOCi looks at the FTC’s new ruling on reviews and the Google august core update. FTC Launches New Rule to Combat Misleading Reviews and Ratings The News Fake reviews have been a longstanding issue in the digital marketplace, misleading consumers and harming reputable businesses. In response, after over a […]

Brand Marketing: Focus on Outcomes and Cut Through the AI Hype Street FIght

Brand Marketing: Focus on Outcomes and Cut Through the AI Hype

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Google’s decision to call off its deprecation of the third-party cookie may seem like a reprieve for many brand marketers. But the truth is, regardless of this move, the digital landscape is increasingly privacy-centric. As users take control of their data-privacy, brand marketers have two options: spend more or spend smarter. AI can deliver the […]

Latest Posts

LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement Street Fight

LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement

Share this:

LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has unveiled a new ad format called Native Screensaver Ads. Available on LG Smart TVs, these full-screen ads appear during periods of inactivity across the Home Screen, LG Channels, and the Content Store. By capitalizing on idle screen time, these ads transform what […]

The C-Store Five: Consumers Love These Convenience Store Brands Street Fight

The C-Store Five: Consumers Love These Convenience Store Brands

Share this:

As we’ve covered in Street Fight, the C-store (convenience store) is a MULO (multi-location) category that is having a moment—a huge moment. Formerly viewed as the corner bodega or the highway stop for gas, smokes, emergency items, a beverage, and a bathroom break,  C-stores are starting to play a more prominent role in the retail […]

Streets Ahead: AI Overviews and Organic Search, Google Core Update Concludes Street Fight

Streets Ahead: AI Overviews and Organic Search, Google Core Update Concludes

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In this week’s Streets Ahead update, SOCi looks at recent changes in AI Overviews as well as the conclusion of Google’s August Core Update. AI Overviews Now Better Reflecting Google Organic Search Results The News Recent research by Mark Traphagen and seoClarity shows that AI Overviews (AIOs) are now closely mirroring Google’s organic search results. After […]

How Criteo Uses AI for Retail and the Customer Journey Street Fight

How Criteo Uses AI for Retail and the Customer Journey

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Criteo is a global commerce media platform with one of the largest retail media footprints (200 retailers worldwide, including half of the top-25 in the U.S. and 2,300+ brands). Criteo’s retail media business activates around $1 billion in media spend. Criteo partners with major retailers like Best Buy, Macy’s, Dollar General, travel companies, automotive brands, […]

MULO Brands With Soul August Pick: Sheetz Street Fight

MULO Brands With Soul August Pick: Sheetz

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C-stores are a MULO (multi-location) brand category that often doesn’t get enough attention. Also known as convenience stores, the industry encompasses roadside retailers and neighborhood chains that we frequently rely on for last-minute grocery purchases, emergency items, and snacks/beverages. Given the transactional nature of these businesses, we don’t often consider them to have a “culture.” But Sheetz […]

Getting Brand Locations in AI-Powered Search Results Street Fight

Getting Brand Locations in AI-Powered Search Results

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Artificial Intelligence, or AI, is a highly debated topic, especially among marketing professionals. Some experts believe it will be a sophisticated tool that enables scalability and enhances the efficiency of human efforts. Others, however, worry that it could diminish our creative abilities and impact original thought. Regardless of the debate, AI is here to stay. […]

Ad Costs and Spending are Both on the Rise, According to Skai Study Street Fight

Ad Costs and Spending are Both on the Rise, According to Skai Study

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Omnichannel advertising platform Skai recently published its Q2 2024 Digital Marketing Quarterly Trends Report.  It reveals topline growth numbers in retail media, paid search, and paid social were all positive, maintaining similar levels to those reported by Skai last quarter. The analysis found that advertisers paid more for clicks and impressions in Q2 2024, but […]

It’s Beginning to Look a Lot Like… Street Fight

It’s Beginning to Look a Lot Like…

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When Mark Ballard, Director of Research at Tinuiti, first looked at the results of a holiday shopping survey it conducted recently, he was struck by one recurring theme: “People expect to spend more on holiday gifts this year than last year,” Ballard said. “What did surprise me is the degree to which inflation is still top of […]

Keen Partners with TapClicks to Simplify Data Collection for Marketers Street Fight

Keen Partners with TapClicks to Simplify Data Collection for Marketers

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Keen Decision Systems, a marketing mix SaaS company, recently announced a partnership with TapClicks, to streamline data collection for marketing mix models. This collaboration aims to make it easier for marketers, particularly smaller brands, to gather, organize, and analyze their data efficiently, removing significant challenges in the marketing decision-making process. Addressing a Common Challenge for […]

Beware the Small Screen: Consumers Resist Mobile Shopping, Says Megan Hastings Street Fight

Beware the Small Screen: Consumers Resist Mobile Shopping, Says Megan Hastings

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A new report from Quantum Metric reveals that mobile commerce hasn’t fully bloomed. In fact, Quantum Metric calls mobile the “awkward middle schooler of digital commerce.” The report reveals that consumers have mixed emotions about leveraging mobile commerce in retail, travel, and financial services. 75% browse on a mobile device at least 2+ times a day, but just 26% buy […]