Street Fight Happenings

Street Fight’s July Theme: Data’s Next Era

This month, Street Fight’s monthly focus is data. Of course, this entails more coverage of the disruptions to the ecosystem surrounding privacy — how will companies understand and build experiences for consumers as tracking gets more complicated? But the theme also pertains to innovations in data management and analysis and new use cases for AI, among other topics.

Street Fight’s June Theme: Mapping the Future

The new month signals that it is also time for a fresh Street Fight editorial theme. As these themes often reflect the macro environment, we’ve chosen one that’s endemic to (renewed) physical-world interaction: mapping. We’ll see increased usage of mapping tools as consumers emerge from their homes and return to the pastimes of local commerce. 

Street Fight’s May Theme: Payment Power

This month, we change focus to payment innovations with a theme we’re calling Payment Power. Most digital marketing aims, however indirectly, to drive transactions. But what a transaction looks like is rapidly evolving today, and that’s true not just of the technologies that power the point of sale but also of the way brands and retailers are leveraging the point of sale itself to increase revenue, collect data, and differentiate themselves from the competition. The upshot is that payments are powerful, and this month, we investigate the innovations driving that power.

Theme of the Month

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Expert Roundup: The Rise of First-Party Data

Experts from Digilant, Influ2, Infutor, Mobivity, and Stirista weigh in on the future of data-driven advertising as privacy changes accrue. In particular, the crew discusses the increasing importance of first-party data and targeting methods not tied to cookies.

Verizon Media Offers Opt-Out of Targeted Ads Across Its Network

Verizon Media is partnering with the nonprofit Network Advertising Initiative, integrating its advertising ID with the NAI’s “Audience Matched Advertising Opt-Out” platform to allow users across the Verizon Media ecosystem to opt out of targeted ads.

Household Targeting Emerges as Alternative to Individualized Behavioral Ads

Jon Schulz, Chief Marketing Officer at Viant Technology, checked in with Street Fight to lay out the benefits and drawbacks of targeting methods offering advertisers alternatives to one-to-one behavioral ads.

Latest Posts

How to Develop High-Performing Facebook Groups Communities To Fuel Your Brand’s Growth

Facebook Groups are not just for nosy neighbors to tattle-tale on loud parties or podcast fans to debate the latest true crime controversy. When launched correctly, FB groups are a huge opportunity for brands and businesses to build customer loyalty, nurture relationships, and even gain insight from their followers.

LBMA: Yelp’s Audiences Platform

In this episode of Location Weekly, the Location-Based Marketing Association covers Yelp launching their Audiences platform, AirBnB partnering with What3Words for staycations, Billboards in Paris getting brighter for the “Fearless Night” safety campaign, and imageHOLDERS launching touchless kiosks with Ultraleap technology.

mone

Expert Roundup: The Rise of First-Party Data

Experts from Digilant, Influ2, Infutor, Mobivity, and Stirista weigh in on the future of data-driven advertising as privacy changes accrue. In particular, the crew discusses the increasing importance of first-party data and targeting methods not tied to cookies.

Verizon Media Offers Opt-Out of Targeted Ads Across Its Network

Verizon Media is partnering with the nonprofit Network Advertising Initiative, integrating its advertising ID with the NAI’s “Audience Matched Advertising Opt-Out” platform to allow users across the Verizon Media ecosystem to opt out of targeted ads.

Household Targeting Emerges as Alternative to Individualized Behavioral Ads

Jon Schulz, Chief Marketing Officer at Viant Technology, checked in with Street Fight to lay out the benefits and drawbacks of targeting methods offering advertisers alternatives to one-to-one behavioral ads.

8 Ways Your CX Can Increase Revenue

Here are the eight ways you can utilize low-code platforms to make customer interactions frictionless and digitize critical areas of your business.

Tools to Address Labor Shortages

6 Retail Tech Solutions for Addressing Labor Shortages

Retail technology platforms that may have been overlooked before the pandemic are now coming into focus as businesses begin to understand their true value. Using a combination of artificial intelligence, machine learning, IoT, and big data, a number of startups have started positioning their platforms as possible solutions to the labor shortages that retailers and restaurants are facing in 2021. Mobile ordering kiosks, autonomous checkout systems, and even machine vision algorithms are all being used to help businesses greet customers, restock shelves, and even clean messy areas with more efficiency.

What’s Next After the Cookie Goes Away? Incrementality

While there are several different approaches to take in the post-privacy world — from probabilistic attribution to media mix modeling — incrementality is, and will become, an even more important tool in the marketer’s measurement toolbox.

Fisherman Pioneers the No-Effort Web for Small Businesses

Fisherman is pioneering what CEO and co-founder Ameet Kallarackal calls the “no-effort Web.” Beginning with a focus on restaurants, which still make up about 90% of its customer base, Fisherman is aiming to be the simplest, most automatic option available for small business owners and operators to create websites. The company claims to get the job done in just two minutes and typically has a website ready for a potential customer, often based purely on the business’ name and address, before approaching them.

The Data Balance: How to Deliver Privacy and Personalization

It’s possible for merchants to provide personalization alongside customer data privacy—in fact, it’s a must for businesses that want to retain customer trust and remain viable. In order to balance using data for personalization with respecting customers’ privacy, it’s important to first understand the current consumer data and privacy landscape.