Street Fight Happenings
Street Fight’s January Theme: Turning the Page
During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?
Street Fight’s December Theme: Leaving 2020
What will the “next normal” look like in the post-Covid era of local commerce? Will things go back to the old normal or be a hybrid reality that cherry-picks components and new perspectives from the past nine months? Will e-commerce dip back down to pre-Covid levels or keep surging?
We’ll be answering these questions and others throughout the month, along with 2021 predictions (’tis the season) for our theme, Leaving 2020.
Street Fight’s November Theme: Google’s World
Google’s World is shorthand for the fully fleshed-out concept: “It’s Google’s world… we’re all just living in it.” The main thrust is that Google’s search dominance gives it enormous control in impacting the fate of businesses everywhere who rely on search for traffic and customer acquisition.
Google’s ongoing updates to the search algorithm, ranking factors, and SERPs continue to have ripple effects on marketers everywhere. It’s becoming more challenging to follow the moving target of SEO effectiveness. This game has its own set of rules when it comes to local search.
Theme of the Month: Turning the Page
5 Digital Transformation Steps for Retailers in 2021
Retailers need to prioritize digital transformation. They should focus on omnichannel acceleration, inventory transparency, and customer communication.
Brick-and-Mortars Pivot to Logistics, Entertainment
Brick-and-mortar retailers are using storefronts as warehouses, logistics hubs, and entertainment venues in the wake of Covid-19 disruption.
Google’s Ads Data Hub Should Be on Every Marketer’s Radar
Ads Data Hub incorporates privacy by design and is first-party data-driven, which is crucial in today’s environment. It is built on a future-proof cloud architecture, meaning as technology continues to evolve, ADH will stay relevant. With all of its capabilities, ADH should be on every marketer’s radar.
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5 Digital Transformation Steps for Retailers in 2021
Retailers need to prioritize digital transformation. They should focus on omnichannel acceleration, inventory transparency, and customer communication.
Brick-and-Mortars Pivot to Logistics, Entertainment
Brick-and-mortar retailers are using storefronts as warehouses, logistics hubs, and entertainment venues in the wake of Covid-19 disruption.
Google’s Ads Data Hub Should Be on Every Marketer’s Radar
Ads Data Hub incorporates privacy by design and is first-party data-driven, which is crucial in today’s environment. It is built on a future-proof cloud architecture, meaning as technology continues to evolve, ADH will stay relevant. With all of its capabilities, ADH should be on every marketer’s radar.
After E-Commerce Gains, Retailers Struggle with Return Logistics
$70.5 billion worth of holiday purchases this year are expected to be returned, and 400 million square feet of additional warehouse space could be needed just to process those returns. For retailers already facing a deluge of products coming back into their warehouses, it could already be too late.
Brick-and-Mortar in a Post-Covid World
After months of shopping primarily online, and taking advantage of services like same-day deliveries and curbside pickups, can shoppers be persuaded to come back into physical stores?
Marketing in 2021: Universal ID Race and Creative Efficiency
Marketing in 2021 will bring a universal ID race that The Trade Desk is leading, though Amazon DSP is a dark horse. It will also spur greater creative efficiency.
SMBs Seek Speedy Relief to Recover in 2021
The Biden administration is pledging $15 billion in grants to help businesses, and $35 billion for small business financing programs, as part of its new American Rescue Plan. But many grants and recovery programs have long timelines, and business owners are saying they need more immediate support.
What Marketers Can Learn from the Mobile-First Shopping Season
Mobile commerce gained in popularity throughout the year as Covid-19 confined consumers to their homes. Marketers need actionable tips to keep up with mobile shopping trends in the year ahead.
Three Key Shifts the Tech Space Will See in 2021
What we will see with voice is a gradual-but-growing diversification of product discovery beyond websites and mobile apps. And voice will increasingly be a part of the mix.
Predictions Roundup: Location Consolidation and the Rise of BOPIS
A roundup of top digital marketing, SEO, and location intelligence experts predicts location consolidation, the re-humanization of digital marketing, and the dominance of Google My Business and new retail features such as BOPIS in 2021.
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5 Digital Transformation Steps for Retailers in 2021