News and Analysis

Social Marketing Gets Redefined in the Era of AI

Social Marketing Gets Redefined in the Era of AI

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In an era where everyone is trying to get more done in less time, generative AI has become a valuable tool for social marketing professionals. According to a new survey from Sprout Social, conducted by the digital insights firm Cint, 71% of social media marketers have already started using AI and machine learning tools, and […]

The Taco War Rages On

The Taco War Rages On

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Publicity stunt or legal battle? Or, perhaps, a little of both. In case you’ve been too busy over the past week to track the battle antics. Here’s a brief summary. Taco John’s trademarked the term “Taco Tuesday” back in 1989. Taco Bell is now taking legal action to invalidate the trademark so all taco-selling brands […]

Billionaire Steve Kuhn Finds New Use for Empty Retail Spaces

Billionaire Steve Kuhn Finds New Use for Empty Retail Spaces

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What’s that new use? You guessed it…pickleball!  But financier and Major League Pickleball founder Steve Kuhn called his new multi-location brand Picklemall. Taking full advantage of large empty spaces in shopping malls, the company will launch its first indoor pickleball concept in Arizona Mills in Tempe in July 2023. It expects to open 50 locations […]

Commentary

5 Brands Using QR Codes to Drive Traffic to Online Platforms

5 Brands Using QR Codes to Drive Traffic to Online Platforms

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The predictions were correct. QR codes are back — in a big way. After debuting in the 1990s, then losing relevance in the early 2000s, QR codes came roaring back to life in 2020. Now, three years after QR codes re-entered the mainstream during the Covid-19 pandemic, some of the biggest brands in the world […]

Seedtag Launches Next-Gen AI Solution

Seedtag Launches Next-Gen AI Solution

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Global contextual ad company Seedtag has launched a next-gen AI powered context platform that gives brands and agencies the ability to create tailored creative ads that fit the context of the page on which they are featured. Dubbed “Liz,” the platform uses deep learning, computer vision, and natural language processing to create insight-driven prompts from […]

Blueshift CEO : Marketer’s Jobs More Complex

Blueshift CEO: Every Marketer’s Job Has Become Complex

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What do major brands like StitchFix, CarParts, and Discovery+ know about digital marketing and AI that the little guys don’t? That’s a question best asked to the person responsible for developing cross-channel campaigns and customer engagement programs for some of the top brands in the country, Vijay Chittoor. As co-founder and CEO of Blueshift, a customer […]

Latest Posts

Social Marketing Gets Redefined in the Era of AI

Social Marketing Gets Redefined in the Era of AI

Share this:

In an era where everyone is trying to get more done in less time, generative AI has become a valuable tool for social marketing professionals. According to a new survey from Sprout Social, conducted by the digital insights firm Cint, 71% of social media marketers have already started using AI and machine learning tools, and […]

The Taco War Rages On

The Taco War Rages On

Share this:

Publicity stunt or legal battle? Or, perhaps, a little of both. In case you’ve been too busy over the past week to track the battle antics. Here’s a brief summary. Taco John’s trademarked the term “Taco Tuesday” back in 1989. Taco Bell is now taking legal action to invalidate the trademark so all taco-selling brands […]

Billionaire Steve Kuhn Finds New Use for Empty Retail Spaces

Billionaire Steve Kuhn Finds New Use for Empty Retail Spaces

Share this:

What’s that new use? You guessed it…pickleball!  But financier and Major League Pickleball founder Steve Kuhn called his new multi-location brand Picklemall. Taking full advantage of large empty spaces in shopping malls, the company will launch its first indoor pickleball concept in Arizona Mills in Tempe in July 2023. It expects to open 50 locations […]

Amperity Getting Ahead of Cookieless Targeting

Amperity Getting Ahead of Cookieless Targeting

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Google’s plan to eradicate the third-party cookie is still on track for 2024, but it is starting slowly, turning off just 1% of these tracking pieces of code in Chrome in Q1. Other companies are already taking similar steps to wean their measurement systems to prepare for cookieless targeting, and Amperity is no exception. The […]

5 Brands Using QR Codes to Drive Traffic to Online Platforms

5 Brands Using QR Codes to Drive Traffic to Online Platforms

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The predictions were correct. QR codes are back — in a big way. After debuting in the 1990s, then losing relevance in the early 2000s, QR codes came roaring back to life in 2020. Now, three years after QR codes re-entered the mainstream during the Covid-19 pandemic, some of the biggest brands in the world […]

Seedtag Launches Next-Gen AI Solution

Seedtag Launches Next-Gen AI Solution

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Global contextual ad company Seedtag has launched a next-gen AI powered context platform that gives brands and agencies the ability to create tailored creative ads that fit the context of the page on which they are featured. Dubbed “Liz,” the platform uses deep learning, computer vision, and natural language processing to create insight-driven prompts from […]

Omnichannel Media Strategy: the Power of DOOH

The Power of DOOH in an Omnichannel Media Strategy

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To the layperson, out-of-home advertising means nothing but billboards that litter the landscape and ads on taxi tops or elsewhere that their eyes randomly scan. Even some sectors of the marketing industry do not give much thought to DOOH advertising or digital-out-of-home advertising. But these media channels are much more strategic and powerful than many […]

Why One Version of the Truth Is Vital to a Retailer’s Success

Why One Version of the Truth Is Vital to a Retailer’s Success

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When walking into a Walmart, customers know exactly what to expect, as the brand provides a consistent experience from merchandise to employee interactions, no matter the location. With over 10,500 stores, Walmart employs 2.1 million associates. From a managerial standpoint, that number can seem daunting. Providing a consistent experience across all store locations can be […]

A Dozen Predictions for Multi-Location Brands

A Dozen Predictions for Multi-Location Brands

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Over the past few years, we’ve seen cosmic shifts in consumer shopping and dining behaviors. Our lives have been forever changed by the pandemic and the proliferation of a wide range of technologies (not to mention supply chain challenges).  Our focus on multi-location brands qualifies us as futurists, so here are some of our observations […]

Blueshift CEO : Marketer’s Jobs More Complex

Blueshift CEO: Every Marketer’s Job Has Become Complex

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What do major brands like StitchFix, CarParts, and Discovery+ know about digital marketing and AI that the little guys don’t? That’s a question best asked to the person responsible for developing cross-channel campaigns and customer engagement programs for some of the top brands in the country, Vijay Chittoor. As co-founder and CEO of Blueshift, a customer […]