News and Analysis

The MULO Dozen: November Brands in Review

The MULO Dozen: November Brands in Review

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As we wind down 2023 and head into the holidays, here are some of the latest happenings among MULO (multi-location) brands. Because consumer sentiment and social media buzz can have a huge impact on brand reputation and sales, we’ve added a new section this month — consumer voices. If you have any news to add […]

AxleHire CEO Goes Deep into Delivery Experience

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If you think the retail industry is overwhelmed at this time of the year, when the holidays take center stage, try working in the shipping industry. Raj Ramanan is CEO of AxleHire, a last-mile shipping service for e-commerce retailers, touts its “Amazon-like” service experience of next-day and same-day delivery as desired. And satisfaction goes right […]

What Content Marketers Can Expect in 2024

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Productsup is a P2C (product-to-consumer) platform that processes the flow of content about more than two trillion items a month across upwards of 2,500 marketing and retail channels for enterprise customers around the world, including IKEA, ALDI, and Sephora. Its goal is to help companies overcome commerce complexity to deliver consistent product information and a […]

Commentary

Leverage a Single View of the Customer in Real Time With Generative AI

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It’s been almost two decades since we first heard “data is the new oil” and companies have tapped into that resource ever since, fundamentally changing the way we do business and how we talk to customers on digital channels. Raw data must be refined to realize its full value, but even with limited refining capabilities, […]

The Search Landscape, Localogy, StreetFight, Humans & AI (& Pasta)!

The Search Landscape, Humans & AI (& Pasta)!

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The New York City landscape has changed,  and so has the local search landscape. On November 7th, at Localogy‘s Place23 conference,  a range of powerhouse groups and more than 100 senior marketing professionals came together to be the architects of our new future. Two of the panels at the Place event covered the challenges faced […]

5 Generative AI Tools for SMB Marketing

5 Generative AI Tools for SMB Marketing

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Staying ahead of the curve in SMB marketing is more than just a competitive advantage; it can be the key to survival. As the martech landscape evolves, more business owners are finding themselves dealing with the challenge of producing engaging, relevant, and unique content that can cut through the noise and capture the attention of […]

Latest Posts

The MULO Dozen: November Brands in Review

The MULO Dozen: November Brands in Review

Share this:

As we wind down 2023 and head into the holidays, here are some of the latest happenings among MULO (multi-location) brands. Because consumer sentiment and social media buzz can have a huge impact on brand reputation and sales, we’ve added a new section this month — consumer voices. If you have any news to add […]

AxleHire CEO Goes Deep into Delivery Experience

Share this:

If you think the retail industry is overwhelmed at this time of the year, when the holidays take center stage, try working in the shipping industry. Raj Ramanan is CEO of AxleHire, a last-mile shipping service for e-commerce retailers, touts its “Amazon-like” service experience of next-day and same-day delivery as desired. And satisfaction goes right […]

What Content Marketers Can Expect in 2024

Share this:

Productsup is a P2C (product-to-consumer) platform that processes the flow of content about more than two trillion items a month across upwards of 2,500 marketing and retail channels for enterprise customers around the world, including IKEA, ALDI, and Sephora. Its goal is to help companies overcome commerce complexity to deliver consistent product information and a […]

How Retailers are Keeping the Grinch from Stealing This Holiday Season

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Sadly, it’s not just the Grinch ruining the holidays for many retailers. It’s thievery. Last year, about $112B was lost to various types of retail crime, including shoplifting, flash mobs, and organized crime. Technologies, including AI-based video at point-of-sale,  sensory heat maps, cash automation technology, and autonomous security robots, are helping retailers prevent, spot, and […]

What’s Entertainment? Agency VP Nick Dan-Bergman Reveals New Research

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LaneTerralever, a full-service marketing and digital experience agency that works with a wide range of attractions and entertainment destinations (as well as the gaming industry), just completed a research report that provides insights into what today’s consumer is looking for in location-based entertainment and experiences. We don’t typically think of attractions (like amusement parks or […]

What Google At Peak Search Means for Marketers

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For Q3 2023 earnings, Google reported a shortfall on cloud revenue and that their US core advertising / search business over delivered to make up part of the difference. So how has Google become this dependent on non-advertising revenue streams to achieve future growth targets and how much longer can they go back to the […]

Keep an Eye on C-Stores (Both on and Off the Road!)

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As we’ve previously covered, the traditional C-stores (convenience store) used to be that corner deli where you could pick up snacks, soft drinks, or smokes or the stop along the highway where you gassed up, took a hygiene break and grabbed something sugary to tide you over on the road. Consumers are starting to head […]

BrightLocal Report : How Consumers Find Local Businesses

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When business owners and marketers need to ensure their business information is correct and consistent for thousands of locations, they might do well to first consult the BrightLocal Local Business Discovery and Trust Report 2023 for guidance. To Sammy Paget, Content Marketing Manager at BrightLocal, trust is at the heart of a high level of […]

Measuring the Return on SEO: ROSS and the Future of Organic Search

Measuring the Return on SEO: ROSS and the Future of Organic Search

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There’s an irony at the heart of organic search. For users, searching is one of the most natural, rapid, and reliable digital experiences one can have. You ask questions and expect the best answers in return—instantly. For users, a search could not be simpler. For brands, however, it’s been a little more complicated. Historically, it’s […]

Samba TV : Voters Becoming Harder to Reach with Political Advertising

Samba TV : Voters Becoming Harder to Reach with Political Advertising

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A recently released report from Samba TV and global research firm HarrisX predicts that voting blocks in the Gen Z and Millennials cohorts will be very hard to reach with political advertising next year. The Guide to Political Advertising: 2024 Report, the culmination of an analysis from a survey and proprietary data from Samba TV, […]