News and Analysis
SOCi Hits 300,000 AI Agents as Automation Goes Mainstream
AI agents are quickly moving beyond experimentation and becoming part of the operating infrastructure behind enterprise marketing. That trend was on display this week as SOCi announced that it has surpassed 300,000 deployed Genius Agents™, a milestone the company says establishes the largest deployed agentic workforce in marketing. The announcement underscores how rapidly enterprise brands […]
OOH Pushes Deeper Into Performance Media
OOH advertising has long benefited from its physical presence in the real world. But as marketers increasingly demand the same level of attribution, interoperability, and performance accountability they expect from digital channels, the industry is racing to modernize how the medium is measured. That effort is now accelerating through a new initiative led by the […]
AI Agents Are Reshaping SEO for MULO Brands
For multi-location brands and the agencies that serve them, maintaining consistent AI and local search visibility at scale is a resource problem, but AI agents are beginning to solve it. Managing local SEO across hundreds of locations means doing the same things you’d do for one location, including optimizing listings, responding to reviews, publishing posts, […]
Commentary
The Agency Offering Your Clients Need: Citation Intelligence for AI Search
Most local SEO agencies have a citation management offering of some kind. They might audit client listings, fix NAP inconsistencies, claim the obvious missing directories, and report back to the client. This process gets the job done as a basic optimization to check off, but it was designed for improving traditional local rankings — not […]
The Website Is No Longer the Center of Local Discovery
For years, multi-location brands built local marketing around a fairly simple model. A customer searched, clicked a result, visited the website, and made a decision from there. Visibility was measured through rankings and traffic. Persuasion was expected to happen on the site. Performance was judged largely by what could be tracked after the click. That […]
AI Made Marketing Faster. It Also Made It Harder to Control.
Generative AI is accelerating creative production, but it’s also making performance harder to control. As more teams generate more assets, consistency drifts and optimization becomes less clear. The next phase of AI in marketing isn’t about speed … it’s about structure. For midsize marketing teams, generative AI has unlocked unprecedented speed. Campaigns that once took […]
Latest Posts
SOCi Hits 300,000 AI Agents as Automation Goes Mainstream
AI agents are quickly moving beyond experimentation and becoming part of the operating infrastructure behind enterprise marketing. That trend was on display this week as SOCi announced that it has surpassed 300,000 deployed Genius Agents™, a milestone the company says establishes the largest deployed agentic workforce in marketing. The announcement underscores how rapidly enterprise brands […]
OOH Pushes Deeper Into Performance Media
OOH advertising has long benefited from its physical presence in the real world. But as marketers increasingly demand the same level of attribution, interoperability, and performance accountability they expect from digital channels, the industry is racing to modernize how the medium is measured. That effort is now accelerating through a new initiative led by the […]
AI Agents Are Reshaping SEO for MULO Brands
For multi-location brands and the agencies that serve them, maintaining consistent AI and local search visibility at scale is a resource problem, but AI agents are beginning to solve it. Managing local SEO across hundreds of locations means doing the same things you’d do for one location, including optimizing listings, responding to reviews, publishing posts, […]
AI Search Is Rewriting Local SEO for Multi-Location Brands
Local search visibility has been one of the most stable areas of SEO for years, relying on conventional techniques like keyword matching and search positioning. However, search behavior is now changing due to the implementation of AI-generated answers. Users are expecting synthesized suggestions for local businesses rather than sifting through a list of options. The […]
The Agency Offering Your Clients Need: Citation Intelligence for AI Search
Most local SEO agencies have a citation management offering of some kind. They might audit client listings, fix NAP inconsistencies, claim the obvious missing directories, and report back to the client. This process gets the job done as a basic optimization to check off, but it was designed for improving traditional local rankings — not […]
America’s Most Music-Obsessed Cities Reveal a Hyperlocal Shift Brands Are Missing
New data suggests America’s deepest music engagement is happening far from the country’s largest media markets, creating new implications for brands, agencies, and local media companies trying to understand consumer intent and hyperlocal audience engagement. If asked to name America’s most music-obsessed cities, most marketers would probably start with New York, Nashville, Los Angeles, or […]
The Website Is No Longer the Center of Local Discovery
For years, multi-location brands built local marketing around a fairly simple model. A customer searched, clicked a result, visited the website, and made a decision from there. Visibility was measured through rankings and traffic. Persuasion was expected to happen on the site. Performance was judged largely by what could be tracked after the click. That […]
From Ad Exposure to In-Store Sales
As multi-location brands demand clearer proof that digital media drives real-world business outcomes, attribution is moving beyond clicks and impressions toward store visits and sales impact. A new partnership between PadSquad and Cuebiq aims to give marketers a more granular, real-time view of how campaigns influence consumer behavior at the local level. For years, location-based […]
Lamar Launches $2M Ronald McDonald House DOOH Partnership
As Digital Out of Home (DOOH) continues evolving beyond traditional billboard advertising, media operators are increasingly positioning their networks as flexible, community-connected platforms capable of supporting both brand performance and large-scale public awareness initiatives. This week, Lamar Advertising announced a yearlong partnership with Ronald McDonald House, committing more than $2 million in donated digital Out […]
AI Made Marketing Faster. It Also Made It Harder to Control.
Generative AI is accelerating creative production, but it’s also making performance harder to control. As more teams generate more assets, consistency drifts and optimization becomes less clear. The next phase of AI in marketing isn’t about speed … it’s about structure. For midsize marketing teams, generative AI has unlocked unprecedented speed. Campaigns that once took […]
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The Agency Offering Your Clients Need: Citation Intelligence for AI Search