Street Fight Happenings

Street Fight’s April Theme: Local Commerce in the Time of Coronavirus

We’ll devote coverage this month to the virus’ continued outbreak and its effect on local business. Of course, the airwaves and ether are already filled with pandemic coverage, and we won’t look to compete with that. Rather, we’ll be writing specifically about the crisis’ impact on local commerce, marketing, and related subjects.

In fact, we’ve already gotten started. Our March theme of reputation management barely got off the ground before we and many of our contributors came to the realization that it didn’t really feel right to talk about anything other than Covid-19. Don’t worry, we’ll give reputation management an encore performance later in the year.

Street Fight’s March Theme: Word of Mouth

One of the oldest and still most influential drivers of local commerce is word of mouth. Though that’s sustained at a high level, the delivery vessel for local chatter has evolved. Social channels like Facebook and Yelp now shape the reputations of brick-and-mortar businesses, not to mention the kingmaker authority of Google.

This month, we will delve into the latest trends and insights driving reputation management, taking Word of Mouth as our theme.

Street Fight’s February Theme: Beyond the Screen

Consumer touchpoints continue to fragment and atomize, disrupting conventional approaches to media and tech. Drivers of this trend include devices from smart speakers to cars. Accordingly, as we roll into February, the Street Fight editorial team is thinking outside the box — that is, beyond the rectangles that frame our typical screen interfaces.

We will provide deep coverage of emerging technologies including voice search, visual search, augmented reality, and 5G. How are tech providers innovating with these modalities? How are users adopting them? And how are local marketers tackling the opportunity?

Theme of the Month

Coronavirus and Mobile Advertising: CPMs, Sensitivity, Geographic Comparisons

The Covid-19 crisis is a challenging time for all industries, but for mobile marketers it poses a paradoxical challenge. On the one hand, people are on their phones and engaging with media as much as ever. On the other hand, the economic downturn is putting a strain on marketing budgets, employees are working from home, and messaging during a public health crisis requires unusual sensitivity.

Brian Bowman, CEO of social marketing and user acquisition firm Customer Acquisition, provided Street Fight his takes on the current state of the mobile ad market, where it’s headed in the coming weeks, and how advertisers can approach their work with consideration for the difficulty of these times.

Street Fight’s April Theme: Local Commerce in the Time of Coronavirus

We’ll devote coverage this month to the virus’ continued outbreak and its effect on local business. Of course, the airwaves and ether are already filled with pandemic coverage, and we won’t look to compete with that. Rather, we’ll be writing specifically about the crisis’ impact on local commerce, marketing, and related subjects.

In fact, we’ve already gotten started. Our March theme of reputation management barely got off the ground before we and many of our contributors came to the realization that it didn’t really feel right to talk about anything other than Covid-19. Don’t worry, we’ll give reputation management an encore performance later in the year.

This Startup Is Helping Local Stores ID Customers During COVID-19

Chatbots are helping resolve customer service issues when businesses are closed and call centers are slammed, but brick-and-mortar stores are still struggling to adapt to an online-only business format. Pure play ecommerce outlets have spent years developing systems to manage transactions and verify customer identities, but most retailers on Main Street are accustomed to seeing shoppers in person and visually checking IDs.

A San Francisco-based startup called Persona is offering to help those local businesses adapt by giving away its online ID verification service for free during the COVID-19 crisis.

Latest Posts

Coronavirus and Mobile Advertising: CPMs, Sensitivity, Geographic Comparisons

The Covid-19 crisis is a challenging time for all industries, but for mobile marketers it poses a paradoxical challenge. On the one hand, people are on their phones and engaging with media as much as ever. On the other hand, the economic downturn is putting a strain on marketing budgets, employees are working from home, and messaging during a public health crisis requires unusual sensitivity.

Brian Bowman, CEO of social marketing and user acquisition firm Customer Acquisition, provided Street Fight his takes on the current state of the mobile ad market, where it’s headed in the coming weeks, and how advertisers can approach their work with consideration for the difficulty of these times.

Street Fight’s April Theme: Local Commerce in the Time of Coronavirus

We’ll devote coverage this month to the virus’ continued outbreak and its effect on local business. Of course, the airwaves and ether are already filled with pandemic coverage, and we won’t look to compete with that. Rather, we’ll be writing specifically about the crisis’ impact on local commerce, marketing, and related subjects.

In fact, we’ve already gotten started. Our March theme of reputation management barely got off the ground before we and many of our contributors came to the realization that it didn’t really feel right to talk about anything other than Covid-19. Don’t worry, we’ll give reputation management an encore performance later in the year.

An Overlooked Audience for Digital Marketers: E-Sports Fans

The most obvious way to date to engage with e-sports audiences has been through sponsorships. In a move that took the advertising world by surprise, Louis Vuitton (LVMH) partnered with Riot Games to sponsor the League of Legends World Championship trophy gear, just as it does for the FIFA World Cup and Australian Open. Coca-Cola, Intel, Mountain Dew, Comcast, Airbus and Red Bull are front and center at esports events. Major brands are clearly on board.

But what if you’re not a Fortune 500 with millions of dollars to spend on sponsorships? Just like the “meat-sports,” the Overwatch League canceled its in-person games (or “homestands”) for March and April and moved to online matches, the same way League of Legends has. And that hasn’t made a dent in its value for advertisers. And what if you, like many today who are seeing all these event cancellations, don’t want to waste dollars on unseen impressions?  

It’s time to look in your pocket — the mobile device.

This Startup Is Helping Local Stores ID Customers During COVID-19

Chatbots are helping resolve customer service issues when businesses are closed and call centers are slammed, but brick-and-mortar stores are still struggling to adapt to an online-only business format. Pure play ecommerce outlets have spent years developing systems to manage transactions and verify customer identities, but most retailers on Main Street are accustomed to seeing shoppers in person and visually checking IDs.

A San Francisco-based startup called Persona is offering to help those local businesses adapt by giving away its online ID verification service for free during the COVID-19 crisis.

7 Delivery Apps Keeping Restaurants, Grocers Afloat During COVID-19

Dozens of states have banned dine-in service at restaurants, and nearly as many are requiring retailers to close up shop in a bid to slow down the coronavirus outbreak. As local businesses deal with the enormous financial implications that come with closing down to customers, many are trying out delivery services for the very first time.

For restaurants and other local businesses interested in offering their products via on-demand delivery, here are seven delivery platforms with which local businesses can partner during the Covid-19 crisis.

Amid COVID-19 Pandemic, Accurate Location Data Can Save Hassles and Even Lives

Updating your location data management information to reflect new hours, store closures, different contact information or special announcements is important for business success in general. In the midst of the global Covid-19 pandemic, maintaining accurate location data can actually have vital consequences for public health.

Yet a BrandMuscle study found that less than 60% of local business owners had even claimed their online business listings, which can lead to confusion about whether businesses are open or not. 

Location Weekly: Using Location Data to Track Covid-19

In this episode of Location Weekly, the Location-Based Marketing Association covers Turkish firm Elektral developing vending machine for masks, wipes, and disinfectants; UNL raising $2M for smart address system; Wuhan bringing its famous Cherry Blossoms online; and Israeli startup Noveto bringing “smart audio bubbles” to digital signage. The episode also features a special discussion on using location data to track the virus.

Google’s SameSite Update and the Third-Party Cookie-Free Future

The end of the third-party cookie forces marketers to take earning consumer consent for data collection more seriously, and it will open up new methods of data collection, some directly devised by Google and others by the many companies in its ecosystem. These new methods of data collection will aim to clarify the impact of ads and allow for pertinent advertising (or targeting) with consumers’ more clearly stated consent.

To obtain an insider’s perspective on marketing tech’s reaction to Google’s SameSite update and the industry’s path forward, I got in touch with Brian Silver, president of email marketing firm LiveIntent.

Brandify Launches Covid-19 Updates Page

We are not the only ones helping businesses with online communication at this critical time, and businesses themselves need to know the latest so they can craft flexible and responsive strategies. With that in mind, we’ve decided to publish our tracking sheet on changes to local business marketing channels as a new webpage called “COVID-19 Local Search Updates,” live on our website today. We will keep it up to date, and we hope you’ll find it useful.

E-Commerce Booms While Hospitality, Restaurants Suffer Amid Covid-19 Concerns

Early trends in consumer coronavirus behavior indicate that the already fast-growing e-commerce sector may see an added boost over the next few months as people avoid in-door shopping to practice social distancing during the Covid-19 outbreak.

Media and marketing services firm ENGINE is conducting 1,000-person online surveys of representative samples of US consumers every few days to gauge changes in consumer sentiment and behavior as the quickly accelerating outbreak develops. The firm found that while 31% of consumers said they were increasing their online shopping in surveys conducted March 13-15 and 16-17, 42% said the same March 20-22, a 35% increase.