News and Analysis

Big MULO Moments: Amazon Day 2024 Recap & Insights Street Fight

Big MULO Moments: Amazon Day 2024 Recap & Insights

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Amazon Prime Day has passed. In the MULO (multi-location) retail and restaurant worlds, analysts and the media use certain major moments to” temperature-check” consumer spending behavior, marketing tactics, and economic trends. Super Bowl Christmas Back-to-School (which we’ll soon be covering) Valentine’s Day Mother’s and Father’s Days Wedding season (which seems to be year-round these days) […]

Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report Street Fight

Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report

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A new study from Resonate reveals that consumers are radically changing their spending behavior and becoming less loyal to brands due to inflation. A whopping 97 percent of consumers have changed their spending, and about 19% have bought different brands or shopped at other stores or online because of prices. The full report can be […]

Emerging Trends and Innovations Shaping the Future of AI in B2B Sales Street Fight

Emerging Trends and Innovations Shaping the Future of AI in B2B Sales

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AI has already transformed B2B sales, but it is poised to do even more in the coming months and years.  According to a report by McKinsey, companies that leverage AI in their sales processes are already seeing an ROI uplift of 10-20% and a revenue increase of up to 15%. As AI-driven technologies continue to […]

Commentary

Local Consumers Are Shifting Toward Social; Are Marketers Keeping Up? Street Fight

Local Consumers Are Shifting Toward Social; Are Marketers Keeping Up?

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Most local marketers are savvy about the importance of platforms like Google Maps and Apple Maps. As consumers ourselves, we know that these channels drive a huge amount of consumer traffic to storefronts, and we understand that informative, engaging search profiles help both small businesses and multi-location brands to differentiate themselves from the local competition. […]

Streets Ahead: 64% of Google Searches End with Google Street Fight

Streets Ahead: 64% of Google Searches End with Google

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In this week’s Streets Ahead update we learn about new Google research from Rand Fishkin  and a reduction in brand spending on TikTok  64% of Google Searches End with Google The News Rand Fishkin at SparkToro has released an updated version of his “zero click” search studies, with the last one published in 2021. This […]

Apple’s ATT Privacy Crackdown, Strategies for Success in a Privacy-first Landscape Street Fight

Apple’s ATT Privacy Crackdown, Strategies for Success in a Privacy-first Landscape

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Three years have passed since Apple introduced its App Tracking Transparency (Apple’s ATT) privacy framework. Advertisers have faced numerous challenges since then, including a major shift in consumer behaviors due to a global pandemic, lingering macroeconomic challenges, and the potential implications of Google’s ever-changing cookie deprecation deadline. These issues have forced advertisers to adapt their […]

Latest Posts

Big MULO Moments: Amazon Day 2024 Recap & Insights Street Fight

Big MULO Moments: Amazon Day 2024 Recap & Insights

Share this:

Amazon Prime Day has passed. In the MULO (multi-location) retail and restaurant worlds, analysts and the media use certain major moments to” temperature-check” consumer spending behavior, marketing tactics, and economic trends. Super Bowl Christmas Back-to-School (which we’ll soon be covering) Valentine’s Day Mother’s and Father’s Days Wedding season (which seems to be year-round these days) […]

Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report Street Fight

Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report

Share this:

A new study from Resonate reveals that consumers are radically changing their spending behavior and becoming less loyal to brands due to inflation. A whopping 97 percent of consumers have changed their spending, and about 19% have bought different brands or shopped at other stores or online because of prices. The full report can be […]

Local Consumers Are Shifting Toward Social; Are Marketers Keeping Up? Street Fight

Local Consumers Are Shifting Toward Social; Are Marketers Keeping Up?

Share this:

Most local marketers are savvy about the importance of platforms like Google Maps and Apple Maps. As consumers ourselves, we know that these channels drive a huge amount of consumer traffic to storefronts, and we understand that informative, engaging search profiles help both small businesses and multi-location brands to differentiate themselves from the local competition. […]

Emerging Trends and Innovations Shaping the Future of AI in B2B Sales Street Fight

Emerging Trends and Innovations Shaping the Future of AI in B2B Sales

Share this:

AI has already transformed B2B sales, but it is poised to do even more in the coming months and years.  According to a report by McKinsey, companies that leverage AI in their sales processes are already seeing an ROI uplift of 10-20% and a revenue increase of up to 15%. As AI-driven technologies continue to […]

Crant Ink Lantern Boosts Engagement for Brands Street Fight

Crant’s Ink Lantern Boosts Engagement for Brands

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Crant, an AI training and consulting platform, has launched Ink Lantern, an AI platform that enables tracking and understanding of “brand Love.” “We see ‘brand love’ as that deep, emotional bond people form with brands, kind of like how you feel about your favorite band or sports team,” said Alvaro Meléndez, Co-Founder & CEO of […]

A Chat With LaneTerralever (LT) Nick Dan-Bergman About Experiences Street Fight

Sneak Preview: A Chat With Nick Dan-Bergman About Experiences

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Nick Dan-Bergman is VP, Marketing & Insights at LaneTerralever (LT) and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters.  This one-day summit will be an amazing interactive experience (in the tradition of Street Fight gatherings in years past). So, we picked Nick to feature this week because his […]

The C in C-Stores Also Means Consolidation Street Fight

The C in C-Stores Also Means Consolidation

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C-stores (convenience stores) are huge within the MULO (multi-location) ecosystem. They include mega roadside complexes that have showers, EV chargers, food options, and (of course) restrooms. The size of these C-stores has expanded, and the brands now have bragging rights as they offer new services and bigger footprints. Check out this recent article. Corner delis […]

Streets Ahead: 64% of Google Searches End with Google Street Fight

Streets Ahead: 64% of Google Searches End with Google

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In this week’s Streets Ahead update we learn about new Google research from Rand Fishkin  and a reduction in brand spending on TikTok  64% of Google Searches End with Google The News Rand Fishkin at SparkToro has released an updated version of his “zero click” search studies, with the last one published in 2021. This […]

Do Consumers Still Care About Amazon Prime Day? Street Fight

Do Consumers Still Care About Amazon Prime Day?

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The short answer is “yes.” And so do other retailers, who either take the Amazon Prime Day concept and make it their own or jump into the deal competition with brand-centric specials and massive ad spends Megan Thee Stallion is clearly into Amazon Prime Day. She’s this year’s spokesperson, hyping all the deals that will […]

Chatmeter's Local Pages 2.0 : SEO for Multi-Location Brands Street Fight

Chatmeter’s Local Pages 2.0 : SEO for Multi-Location Brands

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Chatmeter, a leader in multi-location intelligence, has announced the release of Local Pages 2.0, a solution designed to help multi-location brands dominate page one search results in each of their local markets. This newly released solution creates optimized pages that integrate seamlessly with location listings, providing a potentially powerful tool for businesses looking to enhance […]