News and Analysis

LoopMe Acquires Chartboost from Zynga, AI-Driven Brand Advertising Street Fight

LoopMe Acquires Chartboost from Zynga, Driving AI-Powered Brand Advertising

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LoopMe, a leader in AI-driven brand advertising, announced the acquisition of Chartboost, a prominent mobile advertising and monetization platform, from Zynga Inc., a subsidiary of Take-Two Interactive Software (NASDAQ: TTWO). This strategic move cements the company’s position in leveraging artificial intelligence to deliver measurable outcomes for brands while expanding its influence in mobile app and […]

Grubhub Uses Donuts To Entice Local Sign-ups Street Fight

Grubhub Uses Donuts To Entice Local Sign-ups

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When Grubhub wanted to let people know how its partnership with Amazon will work, it chose to activate in a pop-up event in Pioneer Park section of Chicago last month. Using a 12-foot inflatable donut to attract attention, the event was in support of Grubhub’s Delivery’s Other Half campaign in which Amazon Prime members do […]

The Humans Behind the Data at Placer Discover Street Fight

The Humans Behind the Data at Placer Discover

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Year-end can be a challenging time to bring a group of business professionals together for one final conference. Seasonal obligations, meeting fatigue, and EOY pressures are convenient excuses to skip that trip to New York. Unless, of course, the event organizer is Placer.ai. Location analytics hardly seems like a merry topic, but the organizing team behind Placer […]

Commentary

Why MULO Brands Should Consider a Neighborhood-Level Marketing Strategy Street Fight

Why MULO Brands Should Consider a Neighborhood-Level Marketing Strategy

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Enhanced digital marketing tools are making it easier to connect with local audiences at scale.  One of the most effective ways to leverage these tools is through a neighborhood-level marketing strategy, a highly focused approach to targeting specific neighborhoods instead of broader, more generalized areas. Particularly for multi-location businesses, embracing local methods can help engage […]

Context : Know Your Client’s Target Street Fight Audience

Know Your Client’s Target Audience

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Maximizing the impact of your communications — whether in marketing, public relations, or any other approach used to share a brand story — requires paying close attention to context. Without considering context, brands risk coming across as irrelevant or untrustworthy, even when they have a solid solution to a consumer problem. When context is properly […]

The Future Role of Agencies: Redefining Success with AI, Software, and Automation StreetFight

The Future Role of Agencies: Redefining Success with AI, Software, and Automation

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The agency landscape is undergoing a seismic shift, driven by the growing reliance on AI, automated software, and modular technology stacks. Traditional models—built on labor-intensive execution and service-heavy financial structures—are rapidly evolving as agencies step into roles that blend technology, strategy, and consulting. This evolution represents an opportunity for agencies to lead with innovation, leveraging […]

Latest Posts

LoopMe Acquires Chartboost from Zynga, AI-Driven Brand Advertising Street Fight

LoopMe Acquires Chartboost from Zynga, Driving AI-Powered Brand Advertising

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LoopMe, a leader in AI-driven brand advertising, announced the acquisition of Chartboost, a prominent mobile advertising and monetization platform, from Zynga Inc., a subsidiary of Take-Two Interactive Software (NASDAQ: TTWO). This strategic move cements the company’s position in leveraging artificial intelligence to deliver measurable outcomes for brands while expanding its influence in mobile app and […]

Grubhub Uses Donuts To Entice Local Sign-ups Street Fight

Grubhub Uses Donuts To Entice Local Sign-ups

Share this:

When Grubhub wanted to let people know how its partnership with Amazon will work, it chose to activate in a pop-up event in Pioneer Park section of Chicago last month. Using a 12-foot inflatable donut to attract attention, the event was in support of Grubhub’s Delivery’s Other Half campaign in which Amazon Prime members do […]

The Humans Behind the Data at Placer Discover Street Fight

The Humans Behind the Data at Placer Discover

Share this:

Year-end can be a challenging time to bring a group of business professionals together for one final conference. Seasonal obligations, meeting fatigue, and EOY pressures are convenient excuses to skip that trip to New York. Unless, of course, the event organizer is Placer.ai. Location analytics hardly seems like a merry topic, but the organizing team behind Placer […]

Why MULO Brands Should Consider a Neighborhood-Level Marketing Strategy Street Fight

Why MULO Brands Should Consider a Neighborhood-Level Marketing Strategy

Share this:

Enhanced digital marketing tools are making it easier to connect with local audiences at scale.  One of the most effective ways to leverage these tools is through a neighborhood-level marketing strategy, a highly focused approach to targeting specific neighborhoods instead of broader, more generalized areas. Particularly for multi-location businesses, embracing local methods can help engage […]

Shwellness for Hourly Worker Street Fight

What’s Shwell in Attracting Hourly Workers?

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No, that’s not a typo. MULO (multi-location) convenience store (C-store) brand Sheetz is opening a massive “Shwellness Center” across the street from one of its major locations in Pennsylvania. This center will offer some of the lifestyle benefits of its current Shwellness center (see below), as well as routine medical appointments, physical therapy, and behavior […]

Context : Know Your Client’s Target Street Fight Audience

Know Your Client’s Target Audience

Share this:

Maximizing the impact of your communications — whether in marketing, public relations, or any other approach used to share a brand story — requires paying close attention to context. Without considering context, brands risk coming across as irrelevant or untrustworthy, even when they have a solid solution to a consumer problem. When context is properly […]

Cryotherapy - Beyond the C-Store Freezer Street Fight

The Freezer Beyond the Grocery & C-Store

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Cryotherapy is one of the latest categories to scale in the health, wellness, and longevity space. In this column, we’ve detailed how brick-and-mortar businesses have expanded far beyond the typical gym as the population ages and become more concerned about staying healthy longer. Highly specialized brands and franchises are offering body-related services like IVs. I […]

The Future Role of Agencies: Redefining Success with AI, Software, and Automation StreetFight

The Future Role of Agencies: Redefining Success with AI, Software, and Automation

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The agency landscape is undergoing a seismic shift, driven by the growing reliance on AI, automated software, and modular technology stacks. Traditional models—built on labor-intensive execution and service-heavy financial structures—are rapidly evolving as agencies step into roles that blend technology, strategy, and consulting. This evolution represents an opportunity for agencies to lead with innovation, leveraging […]

Early Spending Results are In! MULO BOOMs this Holiday Season StreetFight

Early Spending Results are In! MULO BOOMs this Holiday Season

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As of this writing, Black Friday and Cyber Monday (now seemingly extended to Cyber Week) are behind us.  MULO (multi-location) pundits and agencies involved in retail and restaurant analyses and predictions are starting to call the winners and losers in the holiday Street Fight, which now involves battles between brands, products, SMBs, and MULO chains, […]

Street Fight LIVE Insights: Stopping at C-Stores with Mike Templeton

Street Fight LIVE Insights: Stopping at C-Stores with Mike Templeton

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Some people collect snow globes or stickers on road trips. Others boast that they’ve seen all the National Parks. Still others have a thing for selfies in front of weird vintage structures. But Mike Templeton, one of the speakers at Street Fight LIVE stops at and collects insights from convenience stores (C-stores), the unsung heroes […]