News and Analysis

Uniting Marketing and Tech Teams to Unlock AI Success Street Fight

Uniting Marketing and Tech Teams to Unlock AI Success

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The majority of marketing and tech teams have historically been siloed within organizations, with each focusing on their own goals and paths for execution. Now, as the adoption of AI to enhance customer experiences and drive greater results takes off, that separation is no longer sustainable. In fact, according to McKinsey, nearly 65% of marketers […]

C-Store - Stop...Charge...Drink...Earn...Repeat Street Fight

C-Store – Stop…Charge…Drink…Earn…Repeat

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What’s new at the C-store (convenience store)? The lowly truck stop is now tech-powered, innovative, and a model for other MULO (multi-location) brands to learn from. Among the seven big trends we’ll see along the road at at the corner store in the months ahead are: EV chargers. Forecasters believe these necessary roadside amenities will […]

420 Goes Digital With the Help of Vistar Media Street Fight

420 Goes Digital With the Help of Vistar Media

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The cannabis industry is unique in that it was one of the first major sectors to benefit from technology from its inception.  A highly-regulated space, marketing cannabis (like the financial, liquor, and pharmaceutical industries) is filled with regulations. That’s where digital media comes into play, keeping major cannabis brands from “going up in smoke.” April 20th […]

Commentary

Streets Ahead: Meta Heading to Court and Instagram Reposts Street Fight

Streets Ahead: Meta Heading to Court and Instagram Reposts

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In this week’s Streets Ahead update, SOCi discuss Meta Heading to Court and Instagram Reposts. Meta Heads to Court as FTC Pushes Breakup of Instagram and WhatsApp The News  Meta is back in court this week as the Federal Trade Commission (FTC) advances its long-running case to force the company to divest Instagram and WhatsApp. The […]

Streets Ahead: Google Social Posts, Local Pack & AIO Results Street Fight

Streets Ahead: Google Social Posts, Local Pack & AIO Results

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In this week’s Streets Ahead update, SOCi discuss Google expanding social posts visibility in local search results and a new study that finds a correlation between local pack and AI Overview results. Google Now Showcasing Social Posts More Prominently in Mobile Search The News  If you haven’t already added your social media URLs to your […]

What are You Doing on September 30th? StreetFightLive 2025

What are You Doing on September 30th?

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As a consumer, you likely shop, dine, and consume services at a combination of big-box and mom-and-pop establishments. As a MULO (multi-location) executive, agency, or tech company, you probably attend several industry-specific (retail, restaurant, service) conferences in your sector. So, what’s the deal with an event like Street Fight LIVE 2025 that cuts across multiple […]

Latest Posts

Uniting Marketing and Tech Teams to Unlock AI Success Street Fight

Uniting Marketing and Tech Teams to Unlock AI Success

Share this:

The majority of marketing and tech teams have historically been siloed within organizations, with each focusing on their own goals and paths for execution. Now, as the adoption of AI to enhance customer experiences and drive greater results takes off, that separation is no longer sustainable. In fact, according to McKinsey, nearly 65% of marketers […]

Streets Ahead: Meta Heading to Court and Instagram Reposts Street Fight

Streets Ahead: Meta Heading to Court and Instagram Reposts

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In this week’s Streets Ahead update, SOCi discuss Meta Heading to Court and Instagram Reposts. Meta Heads to Court as FTC Pushes Breakup of Instagram and WhatsApp The News  Meta is back in court this week as the Federal Trade Commission (FTC) advances its long-running case to force the company to divest Instagram and WhatsApp. The […]

C-Store - Stop...Charge...Drink...Earn...Repeat Street Fight

C-Store – Stop…Charge…Drink…Earn…Repeat

Share this:

What’s new at the C-store (convenience store)? The lowly truck stop is now tech-powered, innovative, and a model for other MULO (multi-location) brands to learn from. Among the seven big trends we’ll see along the road at at the corner store in the months ahead are: EV chargers. Forecasters believe these necessary roadside amenities will […]

420 Goes Digital With the Help of Vistar Media Street Fight

420 Goes Digital With the Help of Vistar Media

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The cannabis industry is unique in that it was one of the first major sectors to benefit from technology from its inception.  A highly-regulated space, marketing cannabis (like the financial, liquor, and pharmaceutical industries) is filled with regulations. That’s where digital media comes into play, keeping major cannabis brands from “going up in smoke.” April 20th […]

Check Out What's New at the Grocery Store Street Fight

Check Out What’s New at the Grocery Store

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Walk into any MULO (multi-location) grocery store today, and you’ll likely find far more than what you might have experienced 20 years ago. In fact, the most popular grocery store in the U.S. today is not even an actual grocery store. According to this recent study, 7-Eleven ranks highest, which is proof positive of the […]

BILI Social Partners with NHLAA Street Fight

BILI Social Partners with NHLAA

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Social-media and commerce company BecauseILoveIt.com (BILI Social), has entered an exclusive three-year partnership with the NHL Alumni Association (NHLAA). The goal is to help brands tap into the communities of former professional athletes through revenue-sharing opportunities. Players can promote products through social media and earn commissions through BILI Social. Adrian Capobianco, Co-Founder and CEO of […]

Mother Nature + AI = MULO Sales, According to Zoomd Street Fight

Mother Nature + AI = MULO Sales, According to Zoomd

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Sagi Weinberg, Sales Director of Zoomd, a digital marketing powerhouse, believes that many MULO (multi-location) retailers, restaurants, and service businesses are missing out on one key data point that can help them attract customers and sales. The answer lies in the skies — our weather! Whether brands are dealing with frigid or oven-like temps, snow […]

Streets Ahead: Google Social Posts, Local Pack & AIO Results Street Fight

Streets Ahead: Google Social Posts, Local Pack & AIO Results

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In this week’s Streets Ahead update, SOCi discuss Google expanding social posts visibility in local search results and a new study that finds a correlation between local pack and AI Overview results. Google Now Showcasing Social Posts More Prominently in Mobile Search The News  If you haven’t already added your social media URLs to your […]

John Hunewill Performs an "Autopsy" on Forever 21 Street Fight

BUST: John Hunewill Performs an “Autopsy” on Forever 21

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Forever 21 is one of the latest major MULO (multi-location) retailers to declare bankruptcy. A discount fashion brand, it was founded in 1984 and was heralded as one of the best discount fashion retailers. But “Forever” turned out to be a stretch. John Hunewill, Partner at Allen Austin, has spent nearly three decades in retail, […]

Amperity Unifies Fleet Farm Loyalty Program Street Fight

Amperity Unifies Fleet Farm’s Loyalty Program

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You might be forgiven if you’ve never heard of Fleet Farm as a destination for home-improvement, agricultural, and outdoorsy pursuits if you’re not from the Midwest. Fleet Farm is a destination with a loyal customer base, and recently tapped Amperity to manage its customer-loyalty program. Amperity uses AI for identity resolution and to create customizable […]