News and Analysis

A Chat With LaneTerralever (LT) Nick Dan-Bergman About Experiences Street Fight

Sneak Preview: A Chat With Nick Dan-Bergman About Experiences

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Nick Dan-Bergman is VP, Marketing & Insights at LaneTerralever (LT) and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters.  This one-day summit will be an amazing interactive experience (in the tradition of Street Fight gatherings in years past). So, we picked Nick to feature this week because his […]

The C in C-Stores Also Means Consolidation Street Fight

The C in C-Stores Also Means Consolidation

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C-stores (convenience stores) are huge within the MULO (multi-location) ecosystem. They include mega roadside complexes that have showers, EV chargers, food options, and (of course) restrooms. The size of these C-stores has expanded, and the brands now have bragging rights as they offer new services and bigger footprints. Check out this recent article. Corner delis […]

Do Consumers Still Care About Amazon Prime Day? Street Fight

Do Consumers Still Care About Amazon Prime Day?

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The short answer is “yes.” And so do other retailers, who either take the Amazon Prime Day concept and make it their own or jump into the deal competition with brand-centric specials and massive ad spends Megan Thee Stallion is clearly into Amazon Prime Day. She’s this year’s spokesperson, hyping all the deals that will […]

Commentary

Streets Ahead: 64% of Google Searches End with Google Street Fight

Streets Ahead: 64% of Google Searches End with Google

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In this week’s Streets Ahead update we learn about new Google research from Rand Fishkin  and a reduction in brand spending on TikTok  64% of Google Searches End with Google The News Rand Fishkin at SparkToro has released an updated version of his “zero click” search studies, with the last one published in 2021. This […]

Apple’s ATT Privacy Crackdown, Strategies for Success in a Privacy-first Landscape Street Fight

Apple’s ATT Privacy Crackdown, Strategies for Success in a Privacy-first Landscape

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Three years have passed since Apple introduced its App Tracking Transparency (Apple’s ATT) privacy framework. Advertisers have faced numerous challenges since then, including a major shift in consumer behaviors due to a global pandemic, lingering macroeconomic challenges, and the potential implications of Google’s ever-changing cookie deprecation deadline. These issues have forced advertisers to adapt their […]

The Pause that Refreshes – How Ads During Paused Content Can Refresh in 2024 Street Fight

The Pause that Refreshes – How Ads During Paused Content Can Refresh in 2024

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Imagine this: You’re going through the motions and you take a quick break. You reach for your Coca-Cola and take a sip – it’s exactly what you needed. It was a small pause from your routine that captured and revived you, a pause that refreshes. This was the catchy tagline that encapsulated Coca-Cola as a […]

Latest Posts

A Chat With LaneTerralever (LT) Nick Dan-Bergman About Experiences Street Fight

Sneak Preview: A Chat With Nick Dan-Bergman About Experiences

Share this:

Nick Dan-Bergman is VP, Marketing & Insights at LaneTerralever (LT) and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters.  This one-day summit will be an amazing interactive experience (in the tradition of Street Fight gatherings in years past). So, we picked Nick to feature this week because his […]

The C in C-Stores Also Means Consolidation Street Fight

The C in C-Stores Also Means Consolidation

Share this:

C-stores (convenience stores) are huge within the MULO (multi-location) ecosystem. They include mega roadside complexes that have showers, EV chargers, food options, and (of course) restrooms. The size of these C-stores has expanded, and the brands now have bragging rights as they offer new services and bigger footprints. Check out this recent article. Corner delis […]

Streets Ahead: 64% of Google Searches End with Google Street Fight

Streets Ahead: 64% of Google Searches End with Google

Share this:

In this week’s Streets Ahead update we learn about new Google research from Rand Fishkin  and a reduction in brand spending on TikTok  64% of Google Searches End with Google The News Rand Fishkin at SparkToro has released an updated version of his “zero click” search studies, with the last one published in 2021. This […]

Do Consumers Still Care About Amazon Prime Day? Street Fight

Do Consumers Still Care About Amazon Prime Day?

Share this:

The short answer is “yes.” And so do other retailers, who either take the Amazon Prime Day concept and make it their own or jump into the deal competition with brand-centric specials and massive ad spends Megan Thee Stallion is clearly into Amazon Prime Day. She’s this year’s spokesperson, hyping all the deals that will […]

Chatmeter's Local Pages 2.0 : SEO for Multi-Location Brands Street Fight

Chatmeter’s Local Pages 2.0 : SEO for Multi-Location Brands

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Chatmeter, a leader in multi-location intelligence, has announced the release of Local Pages 2.0, a solution designed to help multi-location brands dominate page one search results in each of their local markets. This newly released solution creates optimized pages that integrate seamlessly with location listings, providing a potentially powerful tool for businesses looking to enhance […]

MULO Rises in Chicago on November 7th. WHY? Street Fight

MULO Rises in Chicago on November 7th. WHY?

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When Street Fight was first launched, its live gatherings in NYC and LA were (almost) as cool as the Met Gala or the Oscars. Management changes and the pandemic meant in-person experiences were on hold for a while. The digital magazine was alive and well, but our readers consumed our content from the solitude of […]

BOOM: MULO Gyms and Wellness Studios are Healthy Street Fight

BOOM: MULO Gyms and Wellness Studios are Healthy

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As the population ages and people become more concerned about their appearance and longevity, MULO (multi-location) fitness options are bulking up! According to Athletech News, Vasa Fitness just added some heavyweights to its executive team and is planning to add more locations to its brand (which already has 57 units). This gym falls into the […]

Hooters Locations Go Bust, Along With Other MULO Restaurants Street Fight

Hooters Locations Go Bust, Along With Other MULO Restaurants

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Sometimes, we writers can’t resist a great pun! (Hooters…bust…get it?). But now let’s get serious. Hooters is the latest MULO (multi-location) food chain to announce the closure of many locations. The sports bar just announced that it was closing underperforming stores (although they didn’t reveal an exact number). But just because a MULO restaurant brand closes […]

57% of Consumers Want Brands to "Get Personal" on Streaming Media Street Fight

57% of Consumers Want Brands to “Get Personal” on Streaming Media

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Despite the often negative buzz about consumer privacy and the ubiquity of shopping and dining data, a new study revealed that most U.S. consumers (57%) prefer personalized ads to mass marketing when they’re watching streaming media.  The study was done by Moloco, a machine-learning company. As advertising on streaming media has become more common, opportunities […]

The MULO Dozen: June Brands in Review Street Fight

The MULO Dozen: June Brands in Review

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In addition to our ongoing reporting about technology, creative innovations, and openings/closings in the MULO (multi-location) brand space, we publish this monthly quick-read summary of some of the developments at retailers, restaurants, and service brands. Whether you have just a few minutes or a few hours each month to track MULO trends for brands, Street […]