News and Analysis

Can Apple’s Room Plan Bring Visual Commerce to Local Businesses?

The AR world’s disappointment about smart glasses in the wake of WWDC has overshadowed the fact that there were notable AR developments at the event. Besides subtle signals throughout, Apple announced a new mobile room-scanning tool known as RoomPlan that could democratize AR creation.

New Hires at Anyline, TextNow, and Braze

The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Anyline, TextNow, and Braze.

Volta Catalina EV Charger

Catalina, Volta Partnership Propels DOOH at EV Charging Stations

With gas prices rising, electric vehicle sales are at an all-time high, and hundreds of thousands of public and shared chargers are being installed in prime locations to meet changing fuel demands. For savvy digital marketers and agencies, the changes are creating a new opportunity to reach captive audiences at the pump.

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Three Common Martech Myths Debunked

I believe there are a few common martech myths and misconceptions that need to be debunked so your organization can better scale customer loyalty and stand out in a highly saturated environment.

Location-Based Marketing Association: Snap Map Launches Restaurant Recommendations

In this episode of Location Weekly, the Location-Based Marketing Association covers Snap Map launching restaurant recommendations, Twitter opening access to its “location spotlight” module, Yext partnering with What3Words, and Harris Teeter stores piloting SocialShelf.

Can Apple’s Room Plan Bring Visual Commerce to Local Businesses?

The AR world’s disappointment about smart glasses in the wake of WWDC has overshadowed the fact that there were notable AR developments at the event. Besides subtle signals throughout, Apple announced a new mobile room-scanning tool known as RoomPlan that could democratize AR creation.

Latest Posts

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Three Common Martech Myths Debunked

I believe there are a few common martech myths and misconceptions that need to be debunked so your organization can better scale customer loyalty and stand out in a highly saturated environment.

Location-Based Marketing Association: Snap Map Launches Restaurant Recommendations

In this episode of Location Weekly, the Location-Based Marketing Association covers Snap Map launching restaurant recommendations, Twitter opening access to its “location spotlight” module, Yext partnering with What3Words, and Harris Teeter stores piloting SocialShelf.

Can Apple’s Room Plan Bring Visual Commerce to Local Businesses?

The AR world’s disappointment about smart glasses in the wake of WWDC has overshadowed the fact that there were notable AR developments at the event. Besides subtle signals throughout, Apple announced a new mobile room-scanning tool known as RoomPlan that could democratize AR creation.

New Hires at Anyline, TextNow, and Braze

The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Anyline, TextNow, and Braze.

3 Recession Priorities for Multi-Location Marketers

What brands, and multi-location brands in particular, cannot ignore is showing up for their customers. Even during a recession, marketers will spend to ensure that the customers searching for them find them, that they have a positive experience, and that they can easily find whatever they need to convert. This is what marketers will need to zero in on amid a possible market contraction.

Volta Catalina EV Charger

Catalina, Volta Partnership Propels DOOH at EV Charging Stations

With gas prices rising, electric vehicle sales are at an all-time high, and hundreds of thousands of public and shared chargers are being installed in prime locations to meet changing fuel demands. For savvy digital marketers and agencies, the changes are creating a new opportunity to reach captive audiences at the pump.

Agentz Uses Conversations to Drive First-Party Data Collection

The AI-powered customer engagement company Agentz helps businesses across more than 100 categories automatically respond to missed calls, texts, and website visits with the Agentz Automated Assistant. Of course, this helps businesses avoid losing leads and make sure they can get customers what they need faster, one imperative of the digital era. But now, Agentz’s software is paying data dividends.

Tools to Address Labor Shortages

Constructor Aims to Solve Cart Abandonment with Zero-Party Data

Last week, the search and product discovery platform Constructor announced a new solution designed to decrease cart abandonment rates for retailers. The company’s Quizzes product provides retailers a way to ask customers questions while they shop online, similar to how a sales associate might interact in-store.

ENGINE Rebrands as Big Village in Bid to Eliminate Silos in AdTech

The global advertising, technology, and data company ENGINE announced today that it has rebranded as Big Village in the U.S., Europe, and Australia. The company says the name reflects a renewed mission to eliminate siloed ways of industry thinking and reimagine what it means to be an integrated solutions firm in the current market. With this new rebrand, Big Village is bringing a full range of services under one roof, including adtech, media, insights, and creative experts.

Location-Based Marketing Association: GrabMaps Launches Local Mapping Tech

In this episode of Location Weekly, the Location-Based Marketing Association covers whether Apple & Google will get rid of IP address tracking, GrabMaps launching and licensing their own local mapping technology, Walmart partnering with senior care app Avanlee Care for grocery delivery, and NTT Data launching Mobicomma in Okinawa, Japan.