Street Fight Happenings
Street Fight’s February Theme: Disrupting Retail
We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.
Street Fight’s January Theme: Turning the Page
During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?
Street Fight’s December Theme: Leaving 2020
What will the “next normal” look like in the post-Covid era of local commerce? Will things go back to the old normal or be a hybrid reality that cherry-picks components and new perspectives from the past nine months? Will e-commerce dip back down to pre-Covid levels or keep surging?
We’ll be answering these questions and others throughout the month, along with 2021 predictions (’tis the season) for our theme, Leaving 2020.
Theme of the Month: Disrupting Retail
Expert Roundup: How Will Retail Transform in 2021? Part II
In part II of our retail expert roundup, we cover mixed reality’s role in retail, data, and privacy compliance, and how retail can recover and rebound in 2021.
Retailers Use AI to Rebuild the Customer Experience
Retailers are using artificial intelligence to enhance the customer experience and also run their own back-end operations more efficiently.
Expert Roundup: How Will Retail Transform in 2021?
Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.
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Expert Roundup: How Will Retail Transform in 2021? Part II
In part II of our retail expert roundup, we cover mixed reality’s role in retail, data, and privacy compliance, and how retail can recover and rebound in 2021.
Retailers Use AI to Rebuild the Customer Experience
Retailers are using artificial intelligence to enhance the customer experience and also run their own back-end operations more efficiently.
How Agencies Can Thrive as Data Restrictions, and Walled Gardens, Gain Strength
Agencies must figure out how to help clients navigate the new privacy era of digital ad targeting. They can thrive despite new advantages for walled gardens.
The Convenience Consumer Is Here to Stay
The convenience consumer values brands that meet them where they are, allowing them to act on their own terms. Tech allows retailers to cater to these customers.
Yelp Launches New Takeout Management Tools for Restaurants
Yelp announced that it would be evolving its Waitlist system and introducing new features designed to streamline restaurants’ front-of-house operations.
The Customer Touchpoints Businesses Aren’t Thinking Enough About
Businesses can’t ignore that more and more of their success is linked to apps and services they don’t own. They need to get a view of customer touchpoints.
One Year Later: How Covid Hit Ad Tech and How It’s Recovering
Covid bludgeoned ad spend, cut budgets, and forced ad tech providers to get crafty to survive. On top of that, 2021 is throwing its own curveballs, especially related to privacy, as Apple and Google downgrade tracking.
How Apple’s IDFA/ATT Change Will Affect App Publishers
If Apple doesn’t change course, we’re in for a possibly very humbling year for SMB app publishers and an App Store that advantages the largest publishers with the biggest wallets
The Comment Section Could Be the Next Big Source of Audience Data
Comments sections can be a source of feedback, wisdom, and community. They can also provide rich, first-party audience data. OpenWeb is betting on the latter.
Firefly Launches StreetIQ Platform with Puma Campaign
The Location-Based Marketing Association covers Firefly launching its Street.IQ platform with a Puma campaign, putting automobile advertising into action.
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The Convenience Consumer Is Here to Stay