News and Analysis

Home Services : A $1.2 Trillion Opportunity Street Fight Live Neighborly

Toilets, Termites, and Terraces: A $1.2 Trillion Opportunity

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When we think of franchise businesses and other MULO (multi-location) operations, we tend to think of retail, restaurant, convenience stores, and service businesses like walk-in clinics and tax prep services. But a huge category exists called home services. Although many of these operations do not require brick-and-mortar locations (beyond a co-working space or small office […]

What Innovid Brings to the Mediaocean Table Street Fight

What Innovid Brings to the Mediaocean Table

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Once the Mediaocean acquisition of Innovid (for upwards of $500 million) goes through, the company will have one tough tech stack. “Being able to manage everything from Meta to TikTok to Snap, to now Reddit, is the latest one,” said Mediaocean CMO Aaron Goldman. Managing ads inside walled gardens is something that Flashtalking does very […]

MULO Brands With Soul November Picks: The Holiday Season of Giving Street Fight

MULO Brands With Soul November Picks: The Season of Giving

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Rather than single out one brand this month, we will focus on how several MULO (multi-location) brands are leaning into giving this holiday season with tie-ins to philanthropic efforts. Aligning a brand with a specific charitable effort can be risky, so doing due diligence before selecting a cause is imperative today. You certainly don’t want […]

Commentary

How Retail Media and Performance Media are Shaping the Future of Brand Strategy Criteo StreetFight

How Retail Media and Performance Media are Shaping the Future of Brand Strategy

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Shifting consumer behavior is driving a profound shift in how brands approach their marketing strategies. The once distinct silos of retail and performance media are no longer functioning as separate components of a brand’s advertising toolkit. Instead, they are converging into a unified framework that reflects the complex, nonlinear shopping journey of today’s consumer. This […]

Streets Ahead Bluesky Soars and Google Expands Future Street Fight

Streets Ahead: Bluesky Soars and Google Expands

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In this week’s Streets Ahead update, SOCi discusses the mass exodus from X to Bluesky and  Google expanding its  “Nearby Offers and Events” feature.  Bluesky Usage Soars Amid Exodus from X The News In the aftermath of the 2024 U.S. presidential election, Bluesky, a two-year-old decentralized social media platform, has seen a dramatic rise in user […]

How AI Can Help Multi-Location Restaurants Prevent Another Health Crisis Street Fight

How AI Can Help Multi-Location Restaurants Prevent Another Health Crisis

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What if restaurants could spot a health crisis before it spreads? With the help of AI, they just might. McDonald’s burger patties may not have been the culprit of its recent E. coli outbreak, which the company quickly traced back to slivered onions, but customers temporarily took a step back from the quick-serve restaurant’s top […]

Latest Posts

How Retail Media and Performance Media are Shaping the Future of Brand Strategy Criteo StreetFight

How Retail Media and Performance Media are Shaping the Future of Brand Strategy

Share this:

Shifting consumer behavior is driving a profound shift in how brands approach their marketing strategies. The once distinct silos of retail and performance media are no longer functioning as separate components of a brand’s advertising toolkit. Instead, they are converging into a unified framework that reflects the complex, nonlinear shopping journey of today’s consumer. This […]

Home Services : A $1.2 Trillion Opportunity Street Fight Live Neighborly

Toilets, Termites, and Terraces: A $1.2 Trillion Opportunity

Share this:

When we think of franchise businesses and other MULO (multi-location) operations, we tend to think of retail, restaurant, convenience stores, and service businesses like walk-in clinics and tax prep services. But a huge category exists called home services. Although many of these operations do not require brick-and-mortar locations (beyond a co-working space or small office […]

What Innovid Brings to the Mediaocean Table Street Fight

What Innovid Brings to the Mediaocean Table

Share this:

Once the Mediaocean acquisition of Innovid (for upwards of $500 million) goes through, the company will have one tough tech stack. “Being able to manage everything from Meta to TikTok to Snap, to now Reddit, is the latest one,” said Mediaocean CMO Aaron Goldman. Managing ads inside walled gardens is something that Flashtalking does very […]

MULO Brands With Soul November Picks: The Holiday Season of Giving Street Fight

MULO Brands With Soul November Picks: The Season of Giving

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Rather than single out one brand this month, we will focus on how several MULO (multi-location) brands are leaning into giving this holiday season with tie-ins to philanthropic efforts. Aligning a brand with a specific charitable effort can be risky, so doing due diligence before selecting a cause is imperative today. You certainly don’t want […]

Does Holiday Ad Spend Pay Off? (And Early Indicators from Skai) Street Fight

Does Holiday Ad Spend Pay Off? (And Early Indicators from Skai)

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As we publish this, Black Friday is less than 48 hours away. Although data shows that people are now taking advantage of year-round sale days, the next week is still considered a “big boost” time for many MULO (multi-location) brands and the agencies that buy their media. According to up-to-the-minute ad buying data from advertising […]

Raptive Survey Cleaning Is a Top Holiday Stressor Street Fight

Raptive Survey: Cleaning Is a Top Holiday Stressor

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There is no rest for weary creators during the holiday season, but opportunities for brands abound.  Raptive, a media platform that works with enterprise publishers and more than 5,000 creators, conducted a survey recently of more than 300 creators and more than 600 consumers about various topics related to the holiday season. Publishing verticals included […]

Holidays 2024 Installment 7 Christena Garduno Predicts the Spending Future Street Fight

Holidays 2024 Installment 7: Christena Garduno Predicts the Spending Future

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Christena Garduno is the CEO of Media Culture, a performance marketing agency. As we continue our Holiday Shopping 2024 trends predictions, she offers her perspectives on what and where people will experience retail gift shopping this year. What is your #1 prediction for the holiday shopping season? “Experiential retail will play an even greater role […]

Give the People What They Crave! Gregg Majewski Craveworthy Adds Fresh Brothers Brand to Portfolio

Give the People What They Crave! Gregg Majewski Adds Brand to Portfolio

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Gregg Majewski was one of the highlight speakers at Street Fight LIVE 2024.  This week, he made the news with Craveworthy Brands’ acquisition of  Fresh Brothers Pizza, a MULO (multi-location) company with 22 locations. Craveworthy is currently the parent company of: BD’s Mongolian Grill Dirty Dough Flat Top Grill Genghis Grill Krafted Burger Bar + […]

Report Advertisers Must Include Mobile Games in the Media Mix Street Fight

Report: Advertisers Must Include Mobile Games in the Media Mix

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It looks like the mobile channel is undervalued or at least under-utilized in advertising. Who knew? More specifically, the mobile gaming audience is being overlooked. According to a report by Digital Turbine called, “The Game-Changing Shift Report Series: CPG Edition. Why Brands Need to Consider Mobile Games in Their Media Mix,” ad campaigns miss up […]

Streets Ahead Bluesky Soars and Google Expands Future Street Fight

Streets Ahead: Bluesky Soars and Google Expands

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In this week’s Streets Ahead update, SOCi discusses the mass exodus from X to Bluesky and  Google expanding its  “Nearby Offers and Events” feature.  Bluesky Usage Soars Amid Exodus from X The News In the aftermath of the 2024 U.S. presidential election, Bluesky, a two-year-old decentralized social media platform, has seen a dramatic rise in user […]