Street Fight Happenings
When huddling to determine April’s focus, it was evident that one topic flows naturally from March’s privacy theme: location targeting. Indeed, among all of the subdivisions of privacy reform, location-based data collection is one of the most sensitive. And it’s where many data collection restrictions will focus, such as Apple’s iOS location tracking notifications.
Following last month’s theme of “Disrupting Retail” we shift attention in March to “Pursuing Privacy,” a look at the shifting world of location data and internet tracking.
We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.
Theme of the Month
Gimbal, the location intelligence platform, and NextNav, the developer of geolocation technologies, are coming together on a new vertical dimension that could help brands and retailers more accurately understand how customers are moving through physical spaces. The potential applications are vast, but executives at both firms see fulfillment options like curbside and in-store pickup as being some of the most immediate use cases.
Content consists of more than just your copy block, though it’s a great place to start. Adding product information, featured collections, and highlighted services are all elements that enhance your on-page content strategy. Understanding what’s popular in that specific area and how customers are searching for your products or services in that area can help guide your content strategy to differentiation and success. Therefore, it is key to create content attuned to regional differences, or location.
As mobile interactions become the new norm, more retailers and brands are seeking out mobile-friendly live chat solutions that leverage real-time customer behaviors, like locations and progress within the shopping lifecycle, for more personalized SMS chats and in-app messages.
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s launching a special app for those with autism, OH! Media releasing its “Audience Intelligence Hub,” Ladorian & inReality partnering to personalize in-store screen messages, and Ulysses trying to monetize location data from every car on earth.
More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway.
M7 Innovations’ Matt Maher discusses Microsoft’s Nuance acquisition, virtual influencers reinventing the livestream, and autonomous pizza delivery.
For small and local companies, establishing a strong social media presence is a key factor for success. Here are eight steps to effectively sculpt that presence.
Seeing a void in the marketplace, ad tech vendors are stepping in with tech solutions designed to help brands link in-store and online transactions to digital ads in real-time. Just this month, Verizon Media partnered with Catalina, a provider of consumer-driven marketing solutions, to help CPG brands more effectively connect digital campaigns with sales. The partnership matches Catalina’s sales data to Verizon Media’s identity graph, which means Verizon Media is now the first DSP to be integrated with a top CPG sales data provider.
If you’re running a long-standing e-commerce store, you may be wondering how you can do more to take advantage of these favorable circumstances. One option is migrating your store to a new e-commerce platform. Could a new foundation be the key to reaching the next level of online retail success? Let’s weigh the pros and cons.
A privacy whirlwind is disrupting digital marketing. Apple is downgrading its mobile tracking device, and Google is killing third-party cookies on Chrome. In addition, as many as 20 states have passed or are working on legislation to protect consumer data. But national legislation is likely far from imminent.