Street Fight Spotlight

Google Finds Itself Beneath EU Regulatory Hammer Once More

Google has been fined $1.7 billion for violating Europe’s antitrust policies. Specifically, the company stands accused of compelling companies that deploy its search capabilities on their own platforms to display a disproportionately high humber of text ads that will line Google’s pockets.

online privacy

During Privacy Battle, Brands Adjust Location Targeting Strategy

Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day. For marketers, however, the answer to whether privacy and personalization can coexist, and what happens to location data in the wake of tightening restrictions, has important ramifications. Industry experts weigh in.

How Will 5G Unlock Location Targeting?

5G goes far beyond just a speed boost. The quantitative advantages are joined by qualitative factors that will enable all kinds of new consumer use cases and content delivery strategies. This notably includes more precise location tracking/targeting and even some indoor use cases (think: retail). 5G-enabled phones will phase in over the next three years. Then, it’s off to the races.

Apple Strikes a Foreboding Tone with Big Ad on Privacy

Apple’s privacy-first policies should prove beneficial for the company and for the hundreds of millions of people who use its products. Still, the iPhone maker’s ad, light in tone as its soundtrack may be, strikes a decisively dark note representative of broader national anxiety about Silicon Valley and the danger of its increasingly unavoidable products. Beneath the ad’s veneer of levity, thinly constructed in the form of a small guard dog and man wary of using a urinal too close to his neighbor, the video sends a clear warning to smartphone users entrusting their private information to rival phone makers: The intimate details of your lives may already be compromised. Lean into your worries about your data’s theft and monetization, and fork over 10 Benjamins at the nearest Apple store for the sake of your own security.

Latest Posts

Amazon Pursuing Mobile Video Ads, Strengthening Its Viability as Duopoly Alternative

Video advertising has been the hot thing for long enough that it’s now passé to refer to the pivot to video. It’s about time, then, that the Big Tech company hoping to break into the digital ad market dominated by Google and Facebook added video to its inventory. 

Interactive Marketing 2019: 4 Ways to Grow Your Audience with Innovation

There’s no denying that viewers today are fed up with plain advertising. It takes control of their digital activity and keeps them as passive witnesses to whatever is happening on the screen. Today, people expect a certain level of gamification from ads. Otherwise, the unit is typically shut down shortly after the ad begins or gets skipped quickly to the end. Enter interactive marketing.

LBMA Vidcast: Kroger Partners with Pinterest

On this week’s Location-Based Marketing Association podcast: Hermes AR package delivery, NFC forum’s payment standard, Lego + Snapchat + Kabooki, McDonald’s + Waze billboards, Geon Network, Glympse partners with Albertsons.

Google Finds Itself Beneath EU Regulatory Hammer Once More

Google has been fined $1.7 billion for violating Europe’s antitrust policies. Specifically, the company stands accused of compelling companies that deploy its search capabilities on their own platforms to display a disproportionately high humber of text ads that will line Google’s pockets.

online privacy

During Privacy Battle, Brands Adjust Location Targeting Strategy

Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day. For marketers, however, the answer to whether privacy and personalization can coexist, and what happens to location data in the wake of tightening restrictions, has important ramifications. Industry experts weigh in.

How Will 5G Unlock Location Targeting?

5G goes far beyond just a speed boost. The quantitative advantages are joined by qualitative factors that will enable all kinds of new consumer use cases and content delivery strategies. This notably includes more precise location tracking/targeting and even some indoor use cases (think: retail). 5G-enabled phones will phase in over the next three years. Then, it’s off to the races.

Apple Strikes a Foreboding Tone with Big Ad on Privacy

Apple’s privacy-first policies should prove beneficial for the company and for the hundreds of millions of people who use its products. Still, the iPhone maker’s ad, light in tone as its soundtrack may be, strikes a decisively dark note representative of broader national anxiety about Silicon Valley and the danger of its increasingly unavoidable products. Beneath the ad’s veneer of levity, thinly constructed in the form of a small guard dog and man wary of using a urinal too close to his neighbor, the video sends a clear warning to smartphone users entrusting their private information to rival phone makers: The intimate details of your lives may already be compromised. Lean into your worries about your data’s theft and monetization, and fork over 10 Benjamins at the nearest Apple store for the sake of your own security.

Location Data Verification Firm Location Sciences Expands to Americas

As the location data and marketing industries experience heightened calls for privacy and quality control, location data verification solution Location Sciences is expanding to the Americas. The London-based firm also announced on Tuesday morning its appointment of digital marketing veteran Warren Zenna to take the helm on this side of the Atlantic.

Location Analytics Applied to the NFL

Nate Sterken: Location data generated from cell phones powers many of the ad-tech products with which we all work every day, from in-person attribution to targeting segments based on visitation patterns. Earlier this year, I got to work with data generated from a completely different source — professional football players.

No Matter What Business You’re In, You Are In The Business of Selling

Kendrick Shope: I coach a lot of entrepreneurs, many of whom are brilliant at what they do, have excellent people skills, and should be setting the world on fire. Unfortunately, they’re stuck trying to make ends meet when they should be doing seven figures in a year because they haven’t mastered the art of selling. It’s a skill like any other, and once you learn it and become really good at it, your business is going to change forever. If you really want to up your sales game this year, focus on these five selling strategies.