How Apple's Latest Moves Are Shaping iOS Marketing

How Apple’s Latest Moves Are Shaping iOS Marketing

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Josh Wetzel, CRO of customer engagement company OneSignal, checked in with Street Fight to weigh in on Apple’s latest changes and their ramifications for marketers.

Retailers Move to Automate 70% of Rote Store Tasks by 2025

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Generative AI is the talk of the retail town as marketers look to use it to connect with customers, but many retailers are gearing up to use AI for another purpose: automating routine in-store tasks.

How Marketers Can Address the Pressure to Prove Impact

How Marketers Can Address the Pressure to Prove Impact

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Joe McNeill, CRO, Influ2, which describes itself as empowering marketers to prove sales, told Street Fight how marketers can do just that in a time of slimming budgets.

Kevel: Why Retail Media Needs a Rebellion

Kevel: Why Retail Media Needs a Rebellion

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Retail media is one of digital advertising’s fastest-growing sectors. But the space is also home to intense debates over retailers’ control of their own data and inventory, the emergence of new walled gardens, and privacy. James Avery, CEO and founder of Kevel, claims retail media needs a “rebellion.” We talked about why.

Return Policies

Why Return Policies Are Critical to the Retail Customer Experience

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A shift is playing out in retail returns. The hangover from the pandemic era of very generous policies has struck, and many retailers are now figuring out how to pull back on policies such as free returns while maintaining a positive customer experience.

Consumers Value Both Privacy and Personalization

Consumers Value Both Privacy and Personalization

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Marketing publications often discuss data privacy and personalization as if they are in tension. In reality, consumers want both.

Brands Seek to Communicate Beyond Basic Product Labels

Brands Seek to Communicate Beyond Basic Product Labels

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Many consumers today don’t just want to know the basics of what a product entails. They want to know how it was made and whether it aligns with their values. Product labels are evolving to meet the demand.

Digital Ad Regulation Doesn't Necessarily Spell Disaster

Digital Ad Regulation Doesn’t Necessarily Spell Disaster

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There is disagreement over just how severely regulations will affect publishers, advertisers, and adtech companies. Scott McDonald, President and CEO at the Advertising Research Foundation, checked in with Street Fight to provide his take on what regulations are likely to pass and how they’ll affect digital advertising.

Privacy Laws

How US State Privacy Laws Differ

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California became the first state to pass a data privacy law years ago, but now several more have followed suit. Between US regulations and international ones, it can be difficult for companies to know just how to structure their data privacy protocols.

4 Reasons to Hesitate Before Using AI to Create Content

4 Reasons to Hesitate Before Using AI to Create Content

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AI can’t build a differentiated brand. It can’t capture the expertise of your thought leaders. And your customers are discerning enough to tell the difference between automated and human-written content. For all three of these reasons, organizations should at least hesitate before using AI to create content. 

How Marketers Can Use AI Right Now

How Marketers Can Use AI Right Now

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AI is generating more than ample marketing buzz, but it can be hard for marketers to separate real opportunities from the hype. Street Fight checked in with AI expert Ted Loofbourrow, CEO of ViralGains, to learn about how marketers can use AI right now.

What Amazon's Move into Clean Room Services Means for the Space

What Amazon’s Move into Clean Room Services Means for the Space

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Amazon recently announced it would sell clean rooms as a service, giving the privacy-safe data collaboration space a major new competitor. Street Fight checked in with Bob Walczak, CEO of MadTech Advisors, to get his take on what Amazon’s move means for the clean room space and the marketers and publishers who depend on it. 

Why It Matters that Home Depot Reportedly Gave Meta Shopper Data Without Consent

Why It Matters that Home Depot Reportedly Gave Meta Shopper Data Without Consent

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The Home Depot-Meta incident imparts a broader lesson about the limitations of basing a data privacy strategy on the collection of first- or zero-party data.

Why and How Retailers Are Dropping Very Generous Return Policies

Why and How Retailers Are Dropping Very Generous Return Policies

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COVID ushered in a period of free and limitless returns as retailers scrambled to keep shoppers at a time when stores were closed. But the worst days of COVID are in the rearview mirror, and the 2023 macroeconomic environment provides no succor for overly generous policies.

Shoppable Ads Poised to Hit CTV

Shoppable Ads Poised to Hit CTV

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Shoppable ads are coming to a TV screen near you. Half of online adults recall seeing a shoppable ad on TV, with 70% of those consumers having purchased a featured product either at that time or shortly thereafter, according to consumer research firm Aluma.

SafeGuard Privacy Partners with Third Party to Certify Customers’ Privacy Bona Fides

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Now that adtech companies, data providers, brands, and publishers view a data privacy strategy as indispensable, every company in the digital media space seems to have slapped “privacy-safe” onto its website. But how can anyone tell who has really taken the necessary steps to protect consumer privacy?

Apple Launches Business Connect to Give Businesses More Control of Local Presence

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Apple this week announced the launch of Business Connect, a new feature that allows businesses of all sizes to control how they appear to Apple Maps users. The move comes as consumers increasingly use maps apps to discover local businesses, whether by browsing an area or searching for a specific kind of business near them.

How Retailers Can Solve Post-Holiday Inventory Challenges

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Retailers are facing what is for many an unprecedented glut of inventory. With supply chain challenges and inflation afoot, plus astronomical rates of return, retailers need to figure out how to move what’s in stock.

Why Social Media Giants Are Embracing Conversational AI

ChatGPT Isn’t a Panacea for Local Marketing Content, But Here’s How It Can Help

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AI can help create content at scale, and it can give marketers ideas that help them write competent blog posts even if they are unfamiliar with a vertical.

New Hires at SafeGuard Privacy, RFPIO, Claravine, and tvScientific

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This week’s roundup features new hires at SafeGuard, RFPIO, Claravine, and tvScientific.