Scorpion and Clio Partner to Deliver End-to-End Visibility for Law Firms

Scorpion and Clio Partner to Deliver End-to-End Visibility for Law Firms

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In a move to redefine what law firms should expect from their marketing and software solutions, Scorpion, the leader in digital marketing for law firms, and Clio, the most trusted cloud-based legal technology platform, have announced an exclusive strategic partnership. The alliance directly addresses one of the legal industry’s most persistent challenges: connecting marketing investments […]

dataplor Secures $20.5M Series B to Expand Global Location Intelligence StreetFight

dataplor Secures $20.5M Series B to Expand Global Location Intelligence

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In another milestone for the rapidly evolving location intelligence sector, dataplor has announced a $20.5 million Series B funding round led by F-Prime, with participation from Spark Capital, FFVC, Acronym Venture Capital, Two Lanterns, APA Ventures, dara5, and Alumni Ventures. The investment marks a pivotal moment for the Manhattan Beach-based company as it accelerates the […]

Spectrio Transforms Digital Signage into Responsive Retail Experiences Street Fight spectrio

Turning Digital Signage into Responsive Retail Experiences

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In a move set to redefine in-store engagement, Spectrio has unveiled Smart Content Triggering, a new suite of capabilities that brings real-time intelligence to digital signage in retail and food service environments. By enabling displays to respond dynamically to real-world inputs—from customer behavior to weather conditions—Spectrio’s platform aims to make physical spaces as personalized and […]

LG Ad Solutions Expands with Amazon Publisher Direct Integration Street Fight

LG Ad Solutions Expands with Amazon Publisher Direct Integration

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LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs. This collaboration makes LG Channels inventory available via Amazon Publisher Direct […]

Yext Scout: AI-Powered Search & Competitive Intelligence Agent Street Fight

Yext Scout: AI-Powered Search & Competitive Intelligence Agent

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Yext officially launched Yext Scout, its new AI-driven search and competitive intelligence agent, designed to help multi-location brands navigate an increasingly complex and fragmented search landscape. With consumers turning to a mix of traditional search engines (Google, Bing) and AI-powered platforms (ChatGPT, Gemini, Perplexity, Grok) to discover businesses, brands must understand where they appear, how […]

Local Businesses: Social-First, Tech-Driven, and Highly Adaptable Street Fight

Local Businesses: Social-First, Tech-Driven, and Highly Adaptable

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In today’s rapidly evolving digital landscape, a new breed of businesses is emerging. These businesses are rewriting the playbook by prioritizing social media, embracing advanced technologies like artificial intelligence (AI), and maintaining agility in the face of uncertainty. Constant Contact’s latest Small Business Now report sheds light on these trends, offering valuable insights for multi-location […]

Kevel Acquires Nexta to Strengthen Retail Media Solutions Street Fight

Kevel Acquires Nexta, Bolsters Retail Media Capabilities

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Kevel has acquired Nexta, an automated advertising self-serve platform, to enhance its API-based retail media solutions. This move aligns with Kevel’s vision of empowering retailers to control their own ad platforms, optimizing multi-channel ad investment, and unlocking new revenue streams. The integration of Nexta’s AI-driven ad manager into Kevel’s Retail Media Cloud™ offers retailers a […]

Yext + Places Scout an AI-Driven Future Street Fight

Places Scout Acquired: Yext’s AI-Driven Future

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Yext is rapidly redefining digital presence management through a strategic combination of AI-driven automation, competitive intelligence, and omnichannel customer engagement. The company’s latest acquisition of Places Scout, alongside its earlier purchase of Hearsay Systems and the launch of AI Review Generation, solidifies its position as a leader in helping multi-location businesses optimize visibility, outperform competitors, […]

Unlocking Local Consumer Behavior: Foot Traffic Data Reshaping Fast-Food Strategies Street Fight

Unlocking Local Consumer Behavior: Foot Traffic Data Reshaping Fast-Food Strategies

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Understanding consumer movement patterns is key to staying ahead. Foot traffic — the measurement of consumer visits to physical locations—provides critical insights into customer behavior, revealing trends in brand popularity, regional loyalty, and competitive positioning. dataplor, a leader in global location intelligence, has released a foot traffic analysis showcasing how these patterns shape fast-food preferences […]

TikTok & the Future of Social Media Marketing

TikTok & the Future of Social Media Marketing

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As the Supreme Court’s Friday decision to uphold the “divest or die” congressional act looms large over TikTok, the app’s fate in the United States remains uncertain. This past weekend marked a whirlwind of developments: the app went dark on Saturday, only to reemerge on Sunday after President Trump announced his intention to issue an […]

Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives

Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives

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As the January 19th deadline for the US TikTok ban approaches, the marketing world is abuzz with speculation and urgency. With news breaking that TikTok may shut down its app entirely in the US and the Supreme Court’s decision to uphold the proposed ban, brands are left scrambling to adjust their social media strategies. For […]

Kevel and Vantage Partner to Scale Retail Media Operations Street Fight

Kevel and Vantage Partner to Scale Retail Media

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Kevel, the leading provider of API-based ad-serving technology, announced it had partnered with Vantage, the Orchestration Layer for Retail Media™, to streamline operations and empower retailers to create high-performing media networks. Kevel is known for its highly customizable ad-serving technology, which allows retailers to build and manage bespoke retail media networks powered by first-party data. […]

Night Market and Keen Join Forces to Transform Marketing for Brand Advertisers Street Fight

Night Market and Keen Join Forces to Transform Marketing for Brand Advertisers

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At CES 2025, Night Market, the commerce agency affiliate of Horizon Media, and Keen Decision Systems introduced a strategic partnership designed to tackle pressing challenges in modern marketing. This collaboration brings together Night Market’s NEON platform—an AI-powered retail media and storefront optimization solution—and Keen’s adaptive marketing mix modeling software to deliver a unified, next-generation approach […]

2025 Social Media Playbook: Authenticity, Originality, and Community-Driven Engagement Street Fight Sprout Social

2025 Social Media Playbook: Authenticity, Originality, and Community-Driven Engagement

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The era of trend-chasing is over. According to the newly released 2025 Sprout Social Index™, consumers are reshaping their expectations for brand behavior on social media. The verdict? Authenticity, originality, and personalized connections are no longer optional—they’re essential. This shift is more than a passing phase. As Rachael Goulet, Director of Social Media at Sprout […]

LoopMe Acquires Chartboost from Zynga, AI-Driven Brand Advertising Street Fight

LoopMe Acquires Chartboost from Zynga, Driving AI-Powered Brand Advertising

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LoopMe, a leader in AI-driven brand advertising, announced the acquisition of Chartboost, a prominent mobile advertising and monetization platform, from Zynga Inc., a subsidiary of Take-Two Interactive Software (NASDAQ: TTWO). This strategic move cements the company’s position in leveraging artificial intelligence to deliver measurable outcomes for brands while expanding its influence in mobile app and […]

CTV Ads Outperform: Streaming Ads More Relevant

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The digital advertising landscape is evolving, and Connected TV (CTV) is leading this transformation. A new report from LG Ad Solutions, “The Inclusive Screen: Asian Americans,” highlights how effective streaming ads are in engaging diverse audiences. The study shows that 70% of Asian Americans feel CTV ads are more relevant than traditional TV ads—45% higher […]

Innovation Labs: LG Ad Solutions Unveils New Division for CTV Breakthroughs Street Fight

Innovation Labs: LG Ad Solutions Unveils New Division for CTV Breakthroughs

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LG Ad Solutions has announced the launch of Innovation Labs, a new division focused on advancing technologies in Connected TV (CTV) advertising and content personalization. Led by Chief Technology Officer Dave Rudnick, Innovation Labs will develop breakthrough innovations that deliver hyper-customized viewing experiences, connecting advertisers, content publishers, and audiences. A New Frontier in CTV Advertising […]

LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement Street Fight

LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement

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LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has unveiled a new ad format called Native Screensaver Ads. Available on LG Smart TVs, these full-screen ads appear during periods of inactivity across the Home Screen, LG Channels, and the Content Store. By capitalizing on idle screen time, these ads transform what […]

Keen Partners with TapClicks to Simplify Data Collection for Marketers Street Fight

Keen Partners with TapClicks to Simplify Data Collection for Marketers

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Keen Decision Systems, a marketing mix SaaS company, recently announced a partnership with TapClicks, to streamline data collection for marketing mix models. This collaboration aims to make it easier for marketers, particularly smaller brands, to gather, organize, and analyze their data efficiently, removing significant challenges in the marketing decision-making process. Addressing a Common Challenge for […]

Spotzer and Adplorer Partner, Ad-Tech Collaborations Continue Street Fight

Spotzer and Adplorer Partner, Ad-Tech Collaborations Continue

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In a recent strategic move, Spotzer announced a partnership with Adplorer, integrating Adplorer’s ad-serving technology into SpotzerAds. This collaboration will help Spotzer’s enterprise partners and agencies, by improving ad-serving capabilities, supporting platforms like Google, Microsoft, Meta, and LinkedIn. Adplorer, with over 14 years of experience and €750 million in managed ad spend, complements Spotzer’s extensive […]