Vericast Introduces nCountR Platform and Market Experience Center for Retail Advertising Innovation
Despite the rise of e-commerce, in-store experiences remain crucial for retailers. Recent studies indicate that a significant portion of consumers still prefer to make their purchases in physical stores, underscoring the importance of effective in-store advertising strategies. Against this backdrop, Vericast has unveiled the name of its advanced retail media platform: nCountR. Alongside this announcement […]
The Rise of Ad-Supported Streaming: Insights from LG Ad Solutions
With the growth of streaming services, consumers are making their preferences clear: they want their content free and supported by ads. The third wave of LG Ad Solutions’ annual study, titled “The Big Shift: Wave III,” sheds light on the evolving habits and preferences of Connected TV (CTV) users. With data collected from over 1,100 […]
Acxiom Launches InfoBase UK Purchase Transactions
Understanding consumer behavior is paramount to crafting personalized and impactful customer experiences. Acxiom appears to have taken a significant step forward  in this area, with today’s launch of InfoBase UK Purchase Transactions in collaboration with Affinity Solutions. This innovative dataset promises to provided unparalleled insights into consumer spending habits, empowering brands to make informed decisions […]
Stepping Up Brand Protection with AI-Powered Risk Monitoring
Maintaining a positive online reputation is extremely important for businesses in our digital world, especially for multi-location brands. With the rise of social media and online review platforms, negative commentary and potential crises can spread rapidly, posing significant threats to a company’s reputation and profitability. In an attempt to help MULO marketers address this challenge, […]
Birdeye Social : Insights into Social Media Management
The significance of a robust social media presence cannot be overstated, particularly for multi-location brands aiming to connect with local audiences. Acknowledging the complexities of managing social media across diverse locations, Birdeye, a leading reputation and customer experience platform for local businesses, has just introduced Birdeye Social. With this move, the company is aiming to […]
Social Factor Partners with Emplifi to Fuel the Social Commerce Wave
Social Factor, a prominent digital agency specializing in social CRM and strategy, has recently announced an agency-level partnership with Emplifi, a leading customer engagement platform. This partnership ties in with a shift in digital marketing, aiming to revolutionize customer engagement strategies through a social commerce-first approach. Social Factor, known for its expertise in working with […]
Vericast Collaborates with Snowflake to Transform Marketing Engagement
Vericast, a prominent marketing technology company, has embarked on a partnership with Snowflake, the Data Cloud Company, to pioneer solutions aimed at empowering marketers to engage with consumers in more impactful ways. Leveraging technology innovations and exclusive data available in Snowflake Marketplace, the company is set to revolutionize marketing engagement, driving meaningful commerce across various […]
Optable Integration Ushers in a New Era of Privacy-Centric Advertising
Since Google’s announcement regarding the eventual end of third-party cookies, the advertising industry has been actively seeking alternatives to ensure continued effectiveness while respecting user privacy. Among the proposed solutions, data clean rooms have emerged as a promising avenue, offering a secure environment for data collaboration in the absence of traditional tracking methods. Optable, a […]
Empowering Brick-and-Mortar Businesses with Foot-Traffic Analytics for Effective OOH
In today’s competitive marketplace, brick-and-mortar businesses constantly seek innovative strategies to attract and retain customers. Recognizing this need, DOmedia, in partnership with location analytics leader Placer.ai, has launched PeopleToMySpot.com—a innovative website tailored to help local marketers and business owners harness the power of foot-traffic analytics to enhance their out-of-home (OOH) advertising efforts. The collaboration between […]
AI Innovations Drive SymphonyAI’s 30% ARR Growth in Retail CPG
SymphonyAI witnessed remarkable growth and profitability in 2023,  driven by it’s AI SaaS solutions in the retail and Consumer Packaged Goods (CPG) sectors. The company, known for its predictive and generative enterprise AI applications, reported a surge of over 30% in Annual Recurring Revenue (ARR) within the retail CPG vertical. This significant growth was fueled […]
Chatmeter Advances Multi-Location Reputation Management with Pulse AI: Signals
Chatmeter, a leader in reputation management and multi-location intelligence, unveiled Pulse AI: Signals, a tool that leverages AI to provide real-time, actionable insights from customer commentary. This recently released solution marks a shift in how multi-location businesses can approach reputation management, setting new standards. Real-Time Insights for Multi-Location Businesses Traditionally, multi-location brands relied on keyword-matching […]
Perion Network Completes Strategic Acquisition of Hivestack, Elevating DOOH
Perion Network Ltd. (NASDAQ and TASE: PERI) recently finalized its acquisition of Hivestack Inc., a prominent player in the programmatic Digital Out of Home (DOOH) space. Tal Jacobson, CEO of Perion, provided Street Fight with insights into the strategic move and its implications for the company’s growth trajectory. DOOH advertising transforms public spaces into experiences, […]
Marketing Innovator Hummingbirds Raises $3.3m
Des Moines, Iowa-based Hummingbirds has successfully raised $3.3 million in a recent venture round, just a year after its initial $1 million funding. CEO Emily Steele, along with COO Charise Flynn, founded Hummingbirds in 2022 with a unique approach to hyperlocal influencer marketing. Unlike traditional influencer marketing platforms, Hummingbirds connects brands with local individuals in […]
Enhancing Customer Engagement: Vericast and MessageGears Collaborate
Vericast NXTDRIVE and MessageGears have strategically collaborated to redefine customer engagement, promising a seamless solution that delivers scalability, speed, and efficiency. Set to launch early next year, NXTDRIVE represents a customer data marketing platform (CDMP) designed to elevate brand communications through personalized messaging across various channels, including email, short message service (SMS), and push notifications. […]
Claravine Aims to Revolutionize Marketing Data Management
Claravine recently unveiled Claravine AI, a suite of solutions designed to redefine how marketing teams approach data management. This new offering, fueled by proprietary technology, promises to empower marketing teams with unprecedented control and insight into marketing taxonomy and metadata. By fostering collaboration across the content supply chain and automating the classification of creative assets, […]
Compliant Launches Publisher Platform to Combat Illegal Data Sharing
In response to the pressing issue of illegal data sharing on digital publishing platforms, Compliant, a leading data compliance technology company, has introduced a new publisher platform. This platform utilizes advanced AI, termed Compliant Audit Technology, to identify and eradicate compliance risks and vulnerabilities within a publisher’s site. The move follows alarming findings by Compliant, […]
AppsFlyer Fortifies Privacy-Focused Analytics with devtodev Acquisition
The recent acquisition of devtodev by AppsFlyer, a global leader in marketing measurement, attribution, and data analytics, has sent ripples through the industry. In a discussion with Oren Kaniel, AppsFlyer CEO and Co-founder, he shed light on the significance of this acquisition, emphasizing how it positions AppsFlyer as the pioneer in analytics within the newly […]
Finance Lobby and Placer.ai Partner to Elevate Data-Driven Insights
In a move aimed at reshaping the landscape of commercial real estate financing, Finance Lobby recently announced a strategic partnership with Placer.ai, the leading location data platform. This alliance signifies a monumental step for both organizations and underscores their shared commitment to revolutionizing the industry. Unlocking New Horizons For Finance Lobby users, this integration ushers […]
As Cookies Crumble, Lotame Launches Solution to Help Digital Marketers
In the fast-paced world of digital marketing, the ability to harness and utilize data effectively is becoming even more important. Lotame has taken a significant step forward in enabling data collaboration with the launch of Lotame Collaborate and Lotame Onboarding. These innovative solutions, available through their data collaboration platform, Spherical, promise to change how digital […]