After months of shopping primarily online, and taking advantage of services like same-day deliveries and curbside pickups, can shoppers be persuaded to come back into physical stores?
The Biden administration is pledging $15 billion in grants to help businesses, and $35 billion for small business financing programs, as part of its new American Rescue Plan. But many grants and recovery programs have long timelines, and business owners are saying they need more immediate support.
Mobile commerce gained in popularity throughout the year as Covid-19 confined consumers to their homes. Marketers need actionable tips to keep up with mobile shopping trends in the year ahead.
What we will see with voice is a gradual-but-growing diversification of product discovery beyond websites and mobile apps. And voice will increasingly be a part of the mix.
According to a survey by the cross-channel marketing platform Iterable, in-app and push notifications are primed for a jump in utilization in 2021, as marketers look for smarter ways to take advantage of the boost in mobile usage among consumers during the pandemic.
The customer experience must be the central tenet for all brands in 2021. The retail changes that occurred in 2020 have made e-commerce the highest and most important expression of your brand. A digital-first approach to retail is now required to create frictionless experiences across channels.
Ad and martech companies will thrive this year by leveraging their ability to provide brands and advertisers with new strategies to win in a post-Covid environment. CDPs will become the new DMPs and CRMs, and M&A will accelerate.
From a big-picture perspective, innovative tech providers are recognizing that SMBs don’t need all the bells and whistles that may come with an enterprise solution. They need tech that solves critical everyday problems that are common across the local landscape.
One of the emerging technologies driving innovation amid Covid is AR. For example, its ability to add real-life interactivity to e-commerce gained traction in 2020. This could extend to a post-Covid world of “touchless” retail for in-aisle virtual product interaction.
Alex Nocifera sees plenty of reasons to be optimistic. As the founder and CEO of Field Day, a local marketing startup, Nocifera believes that marketers in 2021 will be tasked with deciding when and how to diversify their budgets back to a balanced blend of online and offline spending.
Of course, if mobile numbers are adopted as a universal ID, Apple, Google, and Facebook won’t get their way. They will not go down quickly and will likely continue to bury email IDs as a viable solution. We’ll see the entire industry disrupted as each of the powerhouses marches forward with their plans to own the future of privacy, ensuring they monetize the very thing they are touting to protect.
While this year has seen so much change in TV, I expect even more next year, especially given that there is so much uncertainty related to Covid-19. With that in mind, here are three CTV predictions for 2021 and the ways they stand to impact the industry.
The face of retail is fundamentally different today than it was last January. Fewer shoppers entering brick-and-mortar stores and interacting with sales associates in person means retailers have had to rethink how they handle customer service. Retailers are now looking at ways to equip service teams to fill that new void.
For marketers who have found ways to use the latest tools and features being offered by Google and other search partners, 2021 is poised to become a period of high growth. With Google’s spate of new local marketing features launched in 2020, and predictions that additional changes are on the horizon in 2021, Adthena VP of Marketing Ashley Fletcher says the role that GMB plays in the larger local search space is expanding.
Emerging mobile commerce data shows retail’s future hinges on our phones. While our industry was well aware of this trend before the pandemic, the acceleration stats are striking.
During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?