Camera IQ Helps Brands Leverage AR on TikTok

Camera IQ, an AR creation tool, launched support this week for brands using AR on TikTok. Camera IQ is already helping brands and publishers such as Cartoon Network and Smashbox creative native AR experiences on TikTok to captivate users and create shareable social experiences.

Mobile Madness: Expert Roundup 2

Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts from CatapultX, Ericsson Emodo, PPRO, and Mobivity weigh in on best practices for one of digital marketing’s most important devices.

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Mobile Madness: Roundup on Marketing Best Practices

Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts on digital marketing and mobile weigh in on best practices for one of digital marketing’s most important devices.

Redefining Mobility Data in a Privacy-First Era

Mixing engagement data with app ownership, brand marketers are redefining the term mobility data for a new era and discovering better ways to overcome the data collection obstacles created by privacy regulations.

How Will AR Glasses Impact Mobile Marketing?

While Meta races to build the company’s first augmented reality glasses by 2024, mobile marketers are already looking for opportunities to capitalize on the new technology.

The Growth of App Store Optimization and How Tracking Changed After ATT

We know tracking got harder after Apple implemented its AppTrackingTransparency policy, which forced users to opt into cross-app tracking on iOS. But how exactly? For which verticals? When will Google make a similar move? And how has mobile marketing changed as a result?

iOS Marketing and Attribution One Year After Apple’s AppTrackingTransparency

Now that we are coming up on the one year anniversary of ATT and the deprecation of the IDFA, it’s time to look back at what we’ve learned, what’s changed, and what the best practices are when building a successful, scalable user acquisition strategy for iOS 14.5+.

Street Fight’s April Theme: Mobile Madness

Privacy changes have been the big ad/martech and data industry story for the past year, and a major part of that story has been changes on mobile, especially those launched by Apple and to a lesser extent Google. We’ll be diving into those changes this month with a theme called Mobile Madness that centers on the latest approaches to mobile marketing as well as the challenges and opportunities currently facing mobile measurement.

Report: Online Shopping Experiences Disrupted by Last-Mile Delivery Delays

Online grocery sales reached nearly $98 billion in the U.S. last year. Restaurants and home essentials sellers also saw incredible growth. While demand for the local delivery of goods purchased online continues to skyrocket, a new report finds that persistent delivery disruptions in the last mile threaten to impact customer retention and blunt long-term industry growth.

How Brands Can Better Serve Increasingly Elastic Customers

One of the many things the pandemic has demonstrated is the elasticity of consumers – they’ll continue to consume and ‘snap back’ to their preferred methods, albeit with some new expectations. This is what businesses need to know about the elastic consumer and how they can shift practices to best serve their customers in 2022.

How Brands Can Adjust Marketing to Reassure Customers amid Inflation

J. Walker Smith, Chief Knowledge Officer, North America, at the data analytics and brand consulting company Kantar, checked in with Street Fight to share original research on customer attitudes toward inflation and discuss how marketers can shift practices to best address this challenge.

Does Anyone Want Hermetic Commerce? A Reflection on Local and the Metaverse

What is it, besides the need of Meta as a public company to develop new marketplaces — and perhaps distance itself from unpleasant contemporary scandals — that is driving such an aggressive vision of the future? Why the metaverse, and why now?

Long Pandemic and Local Commerce: Expert Roundup

Street Fight’s core focus is localized commerce and marketing: how brick-and-mortar businesses use technology to connect with customers. This month, we’re covering the continued impact of the pandemic on that space. To that end, three martech and retail tech leaders from VDX.tv, CatapultX, and VAI expound on the pandemic and local commerce in this expert roundup.

Simpli.fi’s Political Ad Tool Mixes Data Sets for Improved Match Rates

While politicians and PACs compete for contributions, agencies are working behind the scenes to help their clients’ ad dollars go further. A political advertising tool recently unveiled by Simpli.fi claims to do just that, mixing address lists from data providers and first-party databases to increase match rates.

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Why Rising Prices Are Changing the Way We Shop

Rising inflation rates and supply chain shortages are causing more consumers to hold off on making big purchases in 2022 — and that’s giving retailers reason for concern.

The Evolution of Sponsorships in the Event Industry

What might the future bring with ads and sponsorships within the event industry? Plenty more innovation, whether the events are in person or hybrid. Maybe we’ll see a 10-second advertisement prior to a session starting — or a quick ad in between sessions.

Could Delivery Service Partners Offer Restaurants More Than a Lifeline?

Data and AI enabled the digitization of advertising a decade ago. Now, those same forces that drove innovation and transformation in advertising are changing the dynamics between restaurants and delivery service partners. DSPs are becoming more than a lifeline. They’re helping fundamentally change how restaurants and the industry operate while also helping to create the omnichannel restaurant business of the future.

Meeting the Heightened Demand for Timely Local Information

With businesses closing temporarily due to government mandate, or changing their offerings or hours significantly in response to the pandemic, consumers turned to local search too with a heightened, even sometimes critical need to access the latest information. This heightened demand has not disappeared.

Retailers Scramble to Implement AI-Based Pricing Strategies

Supply shortages are easing, but inflation is showing no sign of slowing down. Retailers are using AI to refine their pricing strategies.

5 Next-Gen RFID Solutions for Omnichannel Retailers

Radio-frequency identification, or RFID, has found new life in the post-pandemic retail space. By attaching small strips of metal that can transmit radio waves with information about any product, retailers are finding that they can accelerate and automate the store checkout process. Unlike barcodes, which must be scanned individually, RFID tags can be scanned together and they hold significantly more information.