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Can Tech Innovations Bring Revenue for Hyperlocal Publishers?
What innovations can help startup news sites earn money? How should hyperlocal publishers decide what technology to use? These are constant questions at the Journalism Accelerator, a website focused on crowdsourcing knowledge to help journalism find new, sustainable financial models. In a recent conversation Street Fight’s David Hirschman and CJR’s Michael Meyer talked with JA about some of these issues…
Smallknot Founder: Crowdfunding Should Be a Local Phenomenon
The company, which is currently 3 months into the spring session of Techstars New York incubator program, enables locally-owned small businesses to raise capital from members of their community, and provide returns in kind instead of currency. Street Fight caught up with Smallknot founder Jay Lee recently to discuss the company, the JOBS Act and his move from Wall Street to Main Street…
Case Study: Sotheby’s Uses Mobile iPad App to Attract High-End Buyers
Consumers purchasing multi-million dollar properties want to see more than just static photos and written descriptions when researching homes online. According to John Passerini, vice president of interactive marketing at Sotheby’s International Realty, high-end buyers want to understand the “context” of the properties they’re viewing. To satisfy this need, Sotheby’s used LBS-technology to create a “lifestyle overlay” for its mobile iPad app…
Fashion Brands Using Online Images to Drive Local Commerce
Bergdorf Goodman’s “Shoes About Town” Instagram campaign shows some of the possibilities that exist for creative marketers who want to up awareness of high fashion brands. A picture is certainly worth a thousand words — but marry that with social media, location services and smart retailers and you’ve got a powerful platform…
Who’s Hiring: Hyperlocal Jobs at Factual, Yipit, Mashery and More
Street Fight’s new hyperlocal job listings board, powered by StartUpHire is Exhibit A in the hyperlocal hiring trend. Several companies have multiple listings in operations, sales and tech, including Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., and EveryScape. The most aggressive prospective employers are Mashery with nine openings; Factual, eight openings; and Loopt, eight openings. Following is a more detailed look at the notable hirers.
Street Fight Daily: Coupobox Sells, Banjo’s Geo-social Discovery
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
How Banjo Is Finding Success With Geo-social Discovery (GigaOm)…
UK Daily Deals Aggregator Coupobox Sells Up to DealCollector in Another Sign of Consolidation (TechCrunch)…
Google+ Local: The Mobile Angle (BIA/Kelsey)…
PODCAST: This Week in Location-Based Marketing — Foursquare, Project Noah
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the IOC Foursquare campaign, and at whether Fox’s breakout television series Touch can help AT&T’s airgraffity. Plus news from Navizon, Bing, Geofeedia, Exec App and Scoutmob as well as our resource of the week and special guest Yasser Ansari of Project Noah…
Google+ Takes a Big Step Toward Hyperlocal Integration
I would say this to Marissa Meyer and the Google team: The more tightly you can integrate Google Plus with other social networks, they greater the chances are that could both make your own users happy and bring in others. People go where their friends are, and Google Plus can make it easier to tap into latent local knowledge via social graphs while simultaneously augmenting frequency of Google Plus usage…
NJ’s TAP Grows Indie Hyperlocal Network Through Licensing
Under the licensing program, participants pay a $2,500 fee in their first year, $5,000 in year two and $10,000 in year three, plus 10% of their ad revenue. Alternative Press publisher Mike Shapiro says a licensee, “after the three-year ramp up, should bring in $50,000 to $100,000 in income (after expenses have been taken out for licensing fees, freelance, ad commissions, marketing etc.).”
CorFire, Edo Announce Mobile Offers Partnership
CorFire and edo have announced a mobile partnership in which edo’s offers platform will be linked with CorFire’s mobile wallet solution and marketing services. The result, which is currently in beta testing and expected to be made widely available later this year, will allow merchants and financial institutions to build off preference analytics and past spending behavior…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation