Street Fight Poll: Consumers May Pay Extra for Same-Day Delivery

In a recent Street Fight poll, 64% of consumers said they might be willing to pay a few dollars extra to receive retail goods faster, though for many it depends on the order. In a poll of 500 anonymous U.S. consumers, 14.8% said they’re very likely to pay extra for same-day retail delivery, and 14.8% said they’re somewhat likely…

Placecast, SocialVibe Partner to Combine Geolocation and Virtual Currency

SocialVibeA new partnership between digital ad company SocialVibe and location-based mobile marketer Placecast will deliver virtual currency, accumulated via online browsing and gaming, to consumers looking for geotargeted retail discounts…

Street Fight Poll: Consumers See Coupons as Top Digital Promotion

Memo to merchants: If you want to attract new customers, digital coupons are your best bet, according to the latest Street Fight poll. The survey asked 500 U.S. consumers which digital promotional tool last encouraged them to shop or dine at a new local business. 47% of respondents said coupons…

Street Fight Poll: Peers and Company Websites Are Go-tos for Local Biz Info

In a poll conducted in early November by Street Fight, 500 U.S. consumers were asked who or what sources they are most likely to consult before visiting a local business. The survey found that 37% say they ask a friend or colleague about their opinion of the business; 36% visit that merchant’s website; 16% examine the merchant’s reputation on review sites; and just 11% conduct local searches for information about that business and/or nearby competitors…

Report: Local Digital Revenue to Reach $38.1B by 2016

In its updated U.S. Local Media Forecast, BIA/Kelsey says interactive and digital ad revenues are growing by 12.4% per year. Within the local media sphere, search encompasses a slim majority, 51%, of online ad revenues, with the local search market, projected to reach $10.2 billion by 2016, outpacing the rate of growth of overall search. The report projects 16.2% annual growth in the local display market, reaching $5.1 billion by 2016.

Mobile Payments For Deals? Slim Majority Says No in Street Fight Poll

A new Street Fight poll has found that about 43% of consumers are willing to use a mobile wallet service in exchange for receiving deals from retailers. The survey of 500 U.S. consumers finds that a shade more than 17% are very willing to pay via mobile for deals, and another 26% are somewhat willing. But 11% are unlikely to pay with a smartphone, 24% say they’re uninterested, and another 22% don’t know what a mobile wallet is…

xAd Expands Mobile Ad Targeting, Launches New Location, Fencing Tech

Mobile ad network xAd has released new proprietary technologies to expand location analytics and geo-fencing, helping its local and national advertisers further narrow their campaigns based on intensive geographic and behavioral data. The new products, SmartLocation and SmartFencing, are a direct reaction to what xAd sees as a lack of precise, real-time location data in the mobile advertising space…

Pirq Closes $1.2 Million Funding Round, Launches New Version of App

Instant-deals and loyalty provider Pirq released version 2.0 of its mobile real-time deals app this morning, offering consumers digital punch cards to accumulate rewards in four new verticals. The Washington-based company also announced it’s closed a $1.2 million round in venture financing…

Report Identifies ‘Avid Local Search Users,’ 50% of All Searches

Twenty-four percent of consumers who conduct “local” searches are highly tech-savvy early adopters who own multiple mobile devices, use mobile shopping apps, purchase daily deals and post reviews of businesses more than the average population, according to a new white paper. The report also notes that this group accounts for 50% of all local searches.

Localeze’s Beard: Mobile Raising the Bar for Local Search

Street Fight spoke recently with Localeze president, Jeff Beard to discuss local search and businesses’ online identities, the interplay between daily deals providers and listings companies, and the continuing advancement of mobile strategies in local…

Street Fight Poll: Word-of-Mouth Is Primary Driver of Local Business

A new Street Fight poll finds that even with a slew of new locally targeted marketing platforms at local merchants’ disposal, word-of-mouth is still a primary driver of local consumer behavior. The poll of 500 U.S. consumers found that 43% of consumers are most likely to shop or dine at a local business after a recommendation from a friend or colleague…

Placed Launches Platform to Measure Offline Consumer Behavior

Location analytics provider Placed has unveiled a new platform to measure offline consumer behavior, offering marketers and publishers the ability to measure the physical businesses their customers visit. With Placed Panels, which relies on opt-in consumer participants, marketers need only to create their own unique panel through Placed’s website and recruit consumer panelists…

Poll: For Mobile Payments, Adoption Low But Future Promising

PollA new Street Fight poll of 513 U.S. consumers says close to 77% of respondents do not rely on their mobile phones to pay for goods and services. But our results also illustrate a strong rate of adoption for the key 18-34 demographic that may indicate future growth as the group ages and others move into the demographic…

Poll: 66% of Consumers Visit Hyperlocal News Sites

Two-thirds of U.S. consumers visit hyperlocal news sites within their area, according to a recent Street Fight poll, with 9% visiting multiple times per day, 26% visiting on a daily basis, and another 16% doing so weekly. The 500-person survey, conducted on behalf of Street Fight by third-party opinions site Toluna QuickSurveys, reveals an avid and growing reader base…

As Obama vs. Romney Heads to Homestretch, Campaigns Get Hyperlocal

With seven weeks remaining until Election Day, it’s seeming clear that the ballots of specific swing voters in specific neighborhoods in Florida, Ohio, Virginia and other battleground states could once again decide the presidency. Recent polls show the two candidates neck-and-neck in several states, and campaigns, super PACs and other interest groups are employing geographically targeted political ad platforms more than ever…

Forecast: Consumer Daily Deals Spending to Reach $5.5 Billion by 2016

“We’re leaving phase one, in which deals companies basically sent out sharply discounted deals to large mailing lists,” said BIA/Kelsey’s Peter Krasilovsky. “Deals companies are now beginning to also focus on the merchant relationship, offering them a variety of business services, from reporting and payment processing to loyalty programs and continuous, instant deals.”

Street Fight Poll: For Deals, It’s Still ‘One and Done’

According to our poll, almost 42% of 750 consumers surveyed on September 6 said they’ve never returned to a business they first visited to redeem a deals voucher, and fewer than 17% have been back more than five times. Almost 17% returned once, and a shade less than 25% between two and five times.

Poll: 93% of Respondents Check Reviews Before Dining or Shopping

A majority of American consumers check online reviews before shopping or dining at a local business, according to a recent Street Fight poll. The three-question poll of 200 U.S. consumers points to a customer base heavily reliant on local reviews sites, particularly among the crucial 18-34 age demographic marketers everywhere covet.

Echoer App Compiles and Curates Real-Time Feedback About Locations

Four months after its wide launch in iOS, the crowdsourcing, location-based service app Echoer has announced an expansion into Android and a new content partner program with more than 500 media, blogger and event partners. Street Fight caught up with Daniel Cowen, Echoer’s co-founder and CEO, to discuss the app’s progression, the difficulties associated with continually generating real-time content, and how it distinguishes itself from reviews sites like Yelp…

Poll: Bad Experiences More Likely to Inspire Reviews

A poll of 1,000 U.S. respondents found that 19.1 percent of respondents are more likely to write a review after a poor experience, and 16.8 percent after a pleasant one. Another 42.5 percent said they’re equally likely to write a review regardless of the experience, and 21.6 percent said they’re not likely to write a review at all. The poll was conducted on behalf of Street Fight by third-party opinions site Toluna…