Stephanie Miles | Street Fight

Are Holiday Campaigns Launching Too Late in the Season?

Stephanie Miles

Are Holiday Campaigns Launching Too Late in the Season?

Black Friday has historically been seen as the official kickoff to the holiday shopping season, but new research from the data solutions company Lotame and the digital intelligence firm Jumpshot indicates that consumer interest actually peaks almost one month earlier. Retailers that wait until late fall to launch their holiday campaigns could be missing out on sales.

AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention

Stephanie Miles

AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention

AUDIENCEX announced today that it’s launching a new fund to accelerate innovation in the marketing technology space and encourage mid-market advertisers to try out the latest solutions. The advertising technology and marketing firm is committing $5 million to the fund, with $50,000 in free media and services going to each participant between now and the end of the year.

Synup Test Measures Voice Search Readiness for Brands

Stephanie Miles

Synup Test Measures Voice Search Readiness for Brands

Voice is the future of online search, but not enough businesses are prepared for the transition. To that end, the local SEO firm Synup recently released a product it’s calling the Voice Readiness Test to help brands discover how their search results sound to consumers using popular hands-free systems such as Amazon Alexa and Google Assistant.

S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns

Stephanie Miles

S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns

Assessing the effectiveness of drive-to-store campaigns by measuring incremental visits generated is the gold standard for the location-based marketing industry, but that standard has been lacking in established, industry-specific points of comparison. Enter S4M, which has released a new calculator based on industry-specific cost per incremental visit standards.

Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers

Stephanie Miles

Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers

Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets.

Annie Selke Uses Offline Tactics to Drive Online Buyers

Stephanie Miles

Annie Selke Uses Offline Tactics to Drive Online Buyers

The high-end furnishings brand Annie Selke uses direct mail catalogs and flyers to tell the company’s story, before ultimately driving most shoppers online to complete their transactions, explains Cindy Marshall, chief marketing officer for the Massachusetts-based brand. It’s also working with 4Cite’s cart-abandonment program and the vendor’s other tools.

Logi Analytics Leverages Future Insights with Predictive Tool

Stephanie Miles

Logi Analytics Leverages Future Insights with Predictive Tool

With the understanding that applications are more valuable when they show future outcomes, as opposed to past results, the business intelligence firm Logi Analytics is launching a product today that will allow users to access and leverage future insights, enabled by machine learning, directly from their existing applications.