Stephanie Miles | Street Fight

How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers

Stephanie Miles

How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers

“For brick-and-mortar businesses, the focus on driving foot traffic through mobile couponing is even more important due to the convenience of online shopping. We see mobile coupon platforms becoming ubiquitous and affordable for even small businesses to create, design, and distribute their own coupons,” Katie Wilson, CEO of TapOnIt and a digital advertising veteran, tells our senior editor Stephanie Miles.

In On-Demand Economy, Brand Partnerships Could Mean Big Paydays

Stephanie Miles

In On-Demand Economy, Brand Partnerships Could Mean Big Paydays

Partnerships between on-demand technology providers and global restaurant brands are generating big bucks and creating buzz about what’s possible for the ever-evolving on-demand delivery industry. Tech companies allow retailers and QSRs to keep up with the latest standards for convenience, and partnering with a brand name like Starbucks or McDonald’s can expand the audience of potential users for a growing on-demand startup.

Big Data Helps Predict Which Brick-and-Mortar Locations Will Thrive and Fail

Stephanie Miles

Big Data Helps Predict Which Brick-and-Mortar Locations Will Thrive and Fail

While the Gap says its decisions are being made based on traffic trends and profits—the brand saw a 7% decline in quarterly comparable sales—data scientists from top technology firms are working feverishly behind the scenes to use big data to predict which store closures could come next. Having a heads up on which retail locations have a high likelihood of closing could benefit those in the commercial real estate sector, as well as retail brands looking to decide on future store locations.

How 5 Brands Leverage Voice Search Technology

Stephanie Miles

How 5 Brands Leverage Voice Search Technology

Twenty percent of mobile searches now are voice-initiated, with voice technology users most likely to ask about business addresses, directions, and hours, followed by whether stores carry specific items. Let’s look at how five of these brands are taking advantage of voice search, and what other industry players could be learning from their approaches.

These 5 AR Providers Are Changing the Beauty Space

Stephanie Miles

These 5 AR Providers Are Changing the Beauty Space

Augmented reality isn’t just for dog filters and Pokémon catching. A growing number of beauty brands are hopping on the AR bandwagon, hoping that virtual makeup try-ons with facial recognition will help spur e-commerce sales. Here’s a peek at how five AR technology providers are making their mark on the beauty and fashion industries.

5 Brands Innovating with Augmented Reality

Stephanie Miles

5 Brands Innovating with Augmented Reality

While just 12% of brands say they’re interested in exploring AR in the near-term, according to a recent Street Fight survey, that figure is expected to increase exponentially in the coming years. Part of that anticipated explosion in the AR market is thanks to companies like Facebook and Snapchat, which are aggressively building out their AR offerings. It’s also thanks to innovative thinkers at major brand retailers, who are reimagining AR technology and making it all their own. Let’s take a closer look at how five brands are innovating in the AR space.

6 Cannabis Point-of-Sale Systems Blazing Trails for Nascent Retail Sector

Stephanie Miles

6 Cannabis Point-of-Sale Systems Blazing Trails for Nascent Retail Sector

Unlike traditional POS solutions, or even mobile systems like Square, cannabis point-of-sale systems are designed in a way that helps dispensaries operate under the appropriate guidelines, particularly when it comes to processing cash and managing inventory. Here are six cannabis point-of-sale systems that dispensaries are using right now.

Why Are Retailers Hesitant to Explore Omnichannel Opportunities?

Stephanie Miles

Why Are Retailers Hesitant to Explore Omnichannel Opportunities?

More than 90% of shoppers combine digital and physical channels on the path to purchase, and four in 10 online shoppers are using buy-online, pick-up-in-store (BOPIS) checkout options. But the big news coming out of the 2018 holiday season isn’t how many shoppers are taking advantage of online-to-offline fulfillment. It’s how few retailers are offering it.