The Editors | Street Fight

Mobile Madness: Expert Roundup 2

April 28, 2022April 27, 2022 by The Editors

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Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts from CatapultX, Ericsson Emodo, PPRO, and Mobivity weigh in on best practices for one of digital marketing’s most important devices.

News & Analysis Theme of the Month

Mobile Madness: Roundup on Marketing Best Practices

April 21, 2022April 22, 2022 by The Editors

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Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts on digital marketing and mobile weigh in on best practices for one of digital marketing’s most important devices.

News & Analysis

New Hires: Outbrain, Treasure Data, Razorfish

February 24, 2022February 23, 2022 by The Editors

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This Street Fight roundup features new hires in the spaces Street Fight covers: adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Outbrain, Treasure Data, Razorsfish, and TMB.

Commentary Theme of the Month

Predictions: First-Party Data, Personalization, and Curated Marketplaces

December 29, 2021December 28, 2021 by The Editors

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Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is 2022 predictions, and our experts share their takes on first-party data, personalization, curated ad marketplaces, and retail media.

News & Analysis

Innovation Brief: Spotify, Chipotle & TikTok

December 27, 2021December 22, 2021 by The Editors

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Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Spotify’s acquisition, Chipotle’s digital-only location, and TikTok’s viral food play.

Commentary Theme of the Month

Roundup: 2022 Predictions on CTV/OTT and Adtech

December 22, 2021December 21, 2021 by The Editors

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Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is 2022 predictions, and our experts share their takes on B2B streaming advertising, capitalizing on first-party data, ad automation, and digital video content.

Commentary Theme of the Month

Roundup: 2022 Adtech & Martech Predictions

December 16, 2021December 15, 2021 by The Editors

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Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is 2022 predictions, and our experts share their takes on measurement and advertising optimization, consumer trust, contextual ads, and marketing with social good as a guiding principle.

News & Analysis

Innovation Brief: Girls Who Code, Facebook Messenger, and Humanoid Robots

December 10, 2021December 10, 2021 by The Editors

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Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Girls Who Code, Facebook Messenger payments, and humanoid robots.

Commentary Theme of the Month

2022 Martech Predictions on Retail Media, CTV/OTT, and Messaging

December 9, 2021December 8, 2021 by The Editors

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Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is 2022 predictions, and our experts share their takes on the growth of retail media, the battle for consumer attention, the growth of CTV/OTT, and the increasing centrality of messaging to marketing.

Commentary Theme of the Month

Reaching Consumers with Relevant Messaging for the Holidays

November 18, 2021November 17, 2021 by The Editors

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Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on optimizing email campaigns for relevance, taking advantage of OOH, and cookieless solutions.

Commentary Theme of the Month

Holiday Insights: Partnerships and Covid

November 4, 2021November 3, 2021 by The Editors

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Each month, Street Fight sources expert insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on taking advantage of partnerships, navigating Covid, and optimizing for holiday grocery preferences.

News & Analysis

Innovation Brief: Amazon, Spotify & Local Delivery

October 29, 2021October 29, 2021 by The Editors

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Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Spotify eCommerce, smart local delivery and Amazon’s healthcare play.

Commentary Theme of the Month

Holiday Insights: Supply Chain Concerns and Mobile Communications

October 28, 2021October 28, 2021 by The Editors

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Each month, Street Fight sources experts insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on navigating supply chain concerns, taking advantage of mobile, and building trust with customers.

Commentary Theme of the Month

Holiday Insights: Mission-Driven Messaging and Customer-Driven Strategy

October 22, 2021October 23, 2021 by The Editors

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Each month, Street Fight sources experts insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on mission-driven messaging, customer-driven strategy, the blurred B2B-B2C divide, and consumer preferences.

News & Analysis

Innovation Brief: Apple, Canon & Disney

October 14, 2021October 14, 2021 by The Editors

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Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at AirPods Conversation Boost, Canon’s VR lens, and Disney Stuntronics.

Commentary Theme of the Month

Holiday Insights: Mobile Strategy and Interactive Advertising

October 14, 2021October 13, 2021 by The Editors

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Each month, Street Fight sources experts insights from the businesses in our ecosystem on our theme. This month’s theme is the Hybrid Holidays, and our experts share their takes on mobile strategy, interactive advertising, customer service, and empathetic messaging.

News & Analysis

Innovation Brief: Amazon, Twitch & Facebook

October 7, 2021October 7, 2021 by The Editors

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Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Amazon’s robotic endeavors, Twitch Paid Boost, and Facebook’s latest controversies.

News & Analysis

Innovation Brief: Tesla, Instagram & Facebook

August 30, 2021August 29, 2021 by The Editors

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Tesla Bot, Instagram’s latest UX changes, and Facebook video calling.

Commentary Theme of the Month

Expert Roundup: The New Data Arms Race

August 26, 2021August 25, 2021 by The Editors

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A new privacy era is changing the rules of data-driven business. Below, leaders in digital marketing expound on those changes and on what the future of business, especially in digital advertising, will look like.

News & Analysis

Innovation Brief: TikTok, NBC & Roku

August 12, 2021August 11, 2021 by The Editors

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On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at TikTok Stories, NBC’s Olympics viewership, and Roku’s new originals play.