Street Fight’s July Theme: Data’s Next Era

This month, Street Fight’s monthly focus is data. Of course, this entails more coverage of the disruptions to the ecosystem surrounding privacy — how will companies understand and build experiences for consumers as tracking gets more complicated? But the theme also pertains to innovations in data management and analysis and new use cases for AI, among other topics.

Roundup: Mapping Tech Evolves, Adding Third Dimension and Pedestrian POV

To define the current state and future trajectory of mapping, we’ve rounded up top industry voices from Foursquare and NextNav as well as Street Fight’s own Mike Boland.

Expert Roundup: How is Mapping Innovation Playing Out? Part I

Mapping is one of those foundational “meat and potatoes” topics in Street Fight’s repertoire that buttresses local commerce. But despite its longstanding positioning at the center of that world, and its mature status, it still somehow continues to show rapid transformation and innovation cycles. Experts from HERE Technologies, GroundTruth, and SafeGraph expound on the state of mapping tech.

Educating Advertisers on Streaming TV: Tips for 2H Planning

With explosive growth, there always comes a bit of a learning curve. Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV, explains how the pandemic accelerated streaming TV market growth and what advertisers should be aware of as we approach 2H planning.

Street Fight’s June Theme: Mapping the Future

The new month signals that it is also time for a fresh Street Fight editorial theme. As these themes often reflect the macro environment, we’ve chosen one that’s endemic to (renewed) physical-world interaction: mapping. We’ll see increased usage of mapping tools as consumers emerge from their homes and return to the pastimes of local commerce. 

Expert Roundup: How Are Mobile Payments Transforming? Part II

To define the current state and future trajectory of mobile payments, we’ve rounded up top industry voices and thought leaders from Kabbage, Fivestars, and Marqeta.

Expert Roundup: How Are Mobile Payments Transforming? Part I

To define the current state and future trajectory of mobile payments, we’ve rounded up top industry voices and thought leaders from Liftoff, Standard, Elevated Franchise Marketing, and UserTesting.

Street Fight’s May Theme: Payment Power

This month, we change focus to payment innovations with a theme we’re calling Payment Power. Most digital marketing aims, however indirectly, to drive transactions. But what a transaction looks like is rapidly evolving today, and that’s true not just of the technologies that power the point of sale but also of the way brands and retailers are leveraging the point of sale itself to increase revenue, collect data, and differentiate themselves from the competition. The upshot is that payments are powerful, and this month, we investigate the innovations driving that power.

local city location

Expert Roundup: How Will Location Intelligence Transform This Year? Part II

To define the current state and future trajectory of location intelligence, we’ve rounded up top industry voices and thought leaders. Executives at GroundTruth, Blis, and Stirista weigh in.

Expert Roundup: How Will Location Intelligence Transform This Year?

To define the current state and future trajectory of location intelligence, we’ve rounded up top industry voices and thought leaders. Executives at Foursquare, Gravy Analytics, and UM weighed in.

Street Fight’s April Theme: Targeting Location

When huddling to determine April’s focus, it was evident that one topic flows naturally from March’s privacy theme: location targeting. Indeed, among all of the subdivisions of privacy reform, location-based data collection is one of the most sensitive. And it’s where many data collection restrictions will focus, such as Apple’s iOS location tracking notifications.

Expert Roundup: How Will Privacy Define the Near Term? Part II

A group of experts expounds on what the advertising ecosystem can expect from privacy changes and how to prepare for a new era of digital marketing and business.

online privacy

Expert Roundup: How Will Privacy Define the Near Term? Part I

As Covid-19 took over the collective mindset of the past year, several previously prominent topics shifted to the back burner. But now that there’s a light at the end of the pandemic tunnel, those previously resonant topics are re-emerging.

At the top of that list is privacy.

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Street Fight’s March Theme: Pursuing Privacy

Following last month’s theme of “Disrupting Retail” we shift attention in March to “Pursuing Privacy,” a look at the shifting world of location data and internet tracking.

Expert Roundup: How Will Retail Transform in 2021? Part II

In part II of our retail expert roundup, we cover mixed reality’s role in retail, data, and privacy compliance, and how retail can recover and rebound in 2021.

Expert Roundup: How Will Retail Transform in 2021?

Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.

Street Fight’s February Theme: Disrupting Retail

We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.

Predictions Roundup: Organic Search and Cookie Deprecation

Experts assess changes to local search and location marketing in the wake of Google search updates, privacy changes, and cookie depreciation.

Predictions Roundup: Location Consolidation and the Rise of BOPIS

A roundup of top digital marketing, SEO, and location intelligence experts predicts location consolidation, the re-humanization of digital marketing, and the dominance of Google My Business and new retail features such as BOPIS in 2021.

Street Fight’s January Theme: Turning the Page

During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?