A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Execs Scale Back Local Ad Rev Projections (NetNewsCheck)
Local ad sales reps are slightly less optimistic than they were at the beginning of the year, according to the 2012 Mid-Year Local Ad Sales Forecast by AdMall. The report also found that the number of media sales teams that sell mobile marketing — which includes display ads, apps and texts — has jumped 40.6% rise in the past six months.
Nokia Maps Update Brings Groupon Deals, Advanced Route Planning (AllThingsD)
The cellphone manufacturer released an update to its mapping application today that adds daily Groupon deals and advanced route planning to the mix. Now, whenever you perform a search within Nokia Maps, the app will display relevant Groupon Now! deals in your area along with your search results.
3 Reasons Intent-Based Ads Are The Next Big Thing (CMO)
Kathy Leake, LocalResponse: “There are certainly lots of great data to mine, but no one, including major social networks, has a true ability to target based on intent. Surely Facebook and, to some extent, Twitter have figured out how to target groups based on likes or tweet terms, but the true “a ha” moment in targeting is when marketers will be able to analyze social data and target exact consumers based on what they express.”
Embracing the Web, Boutiques Thrive (NYT)
Local boutiques are facing competition not only from department stores and larger online presences such as Net-a-Porter, Shopbop or La Garçonne, but also from Web giants like Zappos and Amazon, which in May announced an aggressive foray into the world of high fashion. For a number of independent boutiques across the country, their Web presences are thriving, giving them breadth and influence beyond their neighborhoods.
Geolocation Services Offer New Frontier to Marketers (eMarketer)
The percentage of Americans using mobile phones to find local information is increasing dramatically, and the number of people in the US broadcasting their location through geosocial sites is ticking steadily upwards, according to a new eMarketer report. Nearly twice as many adults used location-based services in 2012, as compared to 2011.
Denver-based Hybrid Loyalty Startup Plink Raises $3 Million (The Next Web)
Denver-based Plink is one company that is making things easier for restaurant chains to find a loyalty program that can work with both sides of the equation. The company presently serves brands such as Arby’s, Burger King, Dunkin’ Donuts, Quiznos, and Taco Bell and word from Plink is that it will use the money to expand its platform for offline advertisers and to grow its sales, marketing and technology staff.