News and Analysis
Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…
Street Fight Daily: Brands Unsettled by Drama at Facebook; IPG Buys Acxiom Marketing Solutions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands More Skeptical of Facebook than SMBs in Wake of Controversies… Acxiom Marketing Solutions Group Sold to IPG; Future of Its SMB Listings Unclear… Gmail App Developers Have Been Reading Your Emails…
Kroger’s Efforts to Connect Online & Offline Experiences Set Standard for Supermarkets
In order to find out more about how the ambitious digital efforts of America’s largest supermarket chain are boosting Kroger’s bottom line, helping the company exceed analyst expectations with a $2 billion profit on revenue of $37.5 billion, we spoke to Ed Kennedy, senior director of commerce at the global software firm Episerver.
Commentary
Do Small Businesses Really Need a Website?
The website is the richest online repository of compelling information about a business, but it probably isn’t its primary means of attracting customers. Rather, customers who find you via Google Maps or Facebook may need to refer to your website in the event a third party search doesn’t provide enough information to make a buying decision. The website serves as a last stage effort to win business that hasn’t already been secured via local search…
Focus Turns to Attribution in Mobile Local Ad Tech
The promise of mobile local advertising continues to invoke the “closed loop” idea. The device’s portability and location awareness means that it goes to the store with you – enabling all new ad performance tracking opportunities. Nothing terribly new there. But it seems like the tech and media worlds are finally acknowledging that 93% U.S. retail spending happens offline. And an increasing share of that — to the tune of about $1.5 trillion — is influenced online and on mobile. So connecting those dots is the name of the game…
Why Attribution Is the ‘New Black’ in Local Marketing
Advertising performance measurement has never been a simple process, but cross-platform consumer media usage, mobile, and advanced targeting technologies have made the process of linking ad engagement to a consumer purchase action even more challenging. The next generation of proper attribution has become essential for the ad tech industry and marketers looking to make ROI-driven advertising decisions…
Latest Posts
Street Fight Daily: Facebook’s Hyperlocal Ads, Yext Hires for IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business (TechCrunch)… With This Hire, Yext Seems Poised for IPO (New York Business Journal)… San Francisco Legalizes Airbnb (Recode)…
Beacons Do Pose a Privacy Threat — But It’s Not the One You’re Worried About
Earlier this week, Buzzfeed published a scathing report detailing an initiative by outdoor advertising giant Titan to install bluetooth beacons in hundreds of phone booths across New York City. But the report does more to underscore the shortcomings of the local technology industry in explaining the new technology than to expose a new, meaningful threat to the consumer privacy…
Former Apple Geo Exec Launches Curbside, An App for In-Store Pickup
Curbside, a new company founded by the former head of Apple’s geo team, Jaron Waldman, launched a mobile commerce app yesterday in San Francisco that allows users to find products that are in stock at multiple stores in their area, purchase them with their mobile device and then pick them up at the location without ever getting out of their car…
Street Fight Daily: Video Spending Thrives, Uber Hires Former Lyft COO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Video Growth Drives Display Advertising Spending To $37.6 Billion In 2019 (Forrester)… Uber Hires Former Lyft COO VanderZanden to Spur International Growth (Recode)… Will Apple’s “Location Warnings” Be Educational Or Scary? (MarketingLand)…
Why a Former Current TV Exec Believes in the Economics of Local Video
Street Fight recently caught up with Mark Goldman, the former COO of Current TV and current chief of online video platform ExtendTV, to talk about missed opportunities with Current, why he believes digital will not kill television (completely), and where he sees the local video market heading in the next few years…
Street Fight Daily: Square Raises $150M, New York’s Secret Beacons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Square Raises $150 Million at a $6 Billion Valuation (New York Times)… Hundreds Of Devices Hidden Inside New York City Phone Booths (BuzzFeed)… Marriott Settles FCC Complaint About Blocking Rival Wi-Fi Networks (Recode)…
Why Entrepreneurial Publishing is Catching Fire in Local Digital
Traditional journalistic publishing models are collapsing right before our eyes as entrepreneurs — often with no standard journalistic background — are starting highly innovative and financially promising community news websites in many metro markets. In this Q & A, the University of Florida’s Randy Bennett explains how and why this new model of publishing is starting to replace the old models exemplified by the corporate businesses of “legacy” newspapers and broadcasters…
Should Local Advertising be Bracing Itself for On-Demand?
For the local advertising industry, which is still withstanding ripples with its shift from print to digital, why not look ahead to on-demand? Just because expectations among SMB owners have been conditioned towards moderate turnaround doesn’t mean an SMB wouldn’t be absolutely thrilled to have their newly purchased website and SEM package running tomorrow instead of next month…
Street Fight Daily: Groupon Goes After Groceries, Google’s ‘Physical Web’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… With New App, Groupon Goes After Grocery Deals (New York Times)… Google Reveals ‘The Physical Web,’ A Project To Make Internet Of Things Interaction App-Less (TechCrunch)… Here’s The Evidence That Google’s Search Results Are Horribly Biased (Business Insider)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Beyond Likes: Win Hearts with Emotional Marketing