Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve

Expa, the startup accelerator founded by Uber co-founder Garrett Camp and Foursquare co-founder Naveen Selvadurai, has led a $15 million venture investment in Reserve. The round included a number of celebrity investors including actors Jon Favreau and Jared Leto as well as rapper Will.i.am…

Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

Mobile advertising technology company Marchex is trying to close the massive attribution gap for marketers who spent $4 billion in 2014 to drive phone calls through click-to-call ads — yet had no way to know which keywords produced the calls…

Report: Digital Now Represents 40% of Local Advertising Market

A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in 2015. By the end of the year, the report estimates local digital advertising spending will hit $47.8 billion…

For AmEx’s Small Business Saturday, A Rising Tide Lifts All Boats

Between 2007 to 2010, the rate of small business growth in the U.S. dropped by more than 12% annually. Fast forward five years, and the small business sector is showing signs of a comeback…

Study: 6 of 10 Shoppers Engage With Beacon Messaging

A new study shows that 60% of shoppers open and engage with beacon-triggered content, and 30% of shoppers redeem beacon-triggered offers at the point of purchase. Another 73% of shoppers surveyed said that beacon-triggered content and offers increased the likelihood that they would make a purchase during their store visit…

Study: 1 in 10 Mobile Ad Impressions in Retail Leads to a Store Visit

xAd released a report this week detailing some new findings about the way mobile ads influence store visits in the auto, retail and restaurant industry. The results show the increasing importance of connecting online mobile activities to offline conversions and store visitation.

Target Flips the Switch on New In-Store Navigation Features

“We want to build mobile experiences that Target guests will love,” Alan Wizemann, VP of product and mobile for Target.com told Street Fight. “We believe the new shopping lists and maps make it easier than ever to shop Target. … We’ve got a lot more mobile innovation to come…”

In First Acquisition, SocialRadar Snaps Up Location Tech Firm

Location analytics startup SocialRadar, founded by Blackboard founder Michael Chasen, has made its first acquisition. The company has come to terms with Gridskippr, a startup specializing in location management and mobile advertising technology for smartphone apps…

Holiday Shoppers Will Move Between Online and Offline More Than Ever Before

In two new studies, the Gannett-owned digital marketing company G/O Digital took a look at the capabilities and offerings that will drive shopper behavior during the holidays for national and smaller retailers respectively. According to one, 84% of online shoppers said they planned to use an online channel to help decide where to shop before purchasing a gift in store at a small business…

Placed Brings Location Analytics to Programmatic

Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base…

Following Acquisition, Shopkick Posts Some Big Numbers

Last Month, the retail shopping app was acquired by Korea-based wireless company SK Planet for about $200 million. This morning, Shopkick announced it has driven more than a billion dollars in revenue to its retail partners — more than half of it in the last 12 months…

Former Apple Geo Exec Launches Curbside, An App for In-Store Pickup

Curbside, a new company founded by the former head of Apple’s geo team, Jaron Waldman, launched a mobile commerce app yesterday in San Francisco that allows users to find products that are in stock at multiple stores in their area, purchase them with their mobile device and then pick them up at the location without ever getting out of their car…

After Spinoff, ReachLocal Founders Relaunch ClubLocal as Serviz

Late last year, ReachLocal founders Michael Kline and Zorik Gordon parted ways with the company and spun off a still-nascent local commerce project, ClubLocal, that both helped develop. Today, the long-time executives have relaunched the project as Serviz, an application that builds on many of the services core functionality….

SMBs Now Spend More Than 1/4 of Marketing Budgets on Digital Media

A new report released by Borrell Associates paints a rosy picture for the immediate future of local marketing — as long as the industry can overcome a few barriers. The report, which drew from a survey of over 2,000 small businesses, found that they now spend more than a quarter of their budgets on digital media with robust growth in the social media and mobile advertising sectors…

Yellow Pages Publisher Acquires LocalVox

TBC Holdings, the parent company of The Berry Company, announced earlier today the purchase of NYC-based LocalVox Media. LocalVox, which provides a wide range of marketing software platforms designed specifically for local and hyperlocal marketing, sees the deal as an opportunity to become the go-to app for hyperlocal marketers from coast to coast…

Macy’s Expands Shopkick Beacons to Stores Across the Country

Macy’s just made a big bet on beacons — the proximity messaging technology widely hailed as a key ingredient in the future of retail. The company says it plans to expand its partnership with the Silicon Valley-based Shopkick from a small pilot in the retailer’s flagship stores in New York and San Francisco to a national roll out that will include over 4,000 beacons in Macy’s locations across the US.

Apple’s Big Day: Here’s Everything That Matters for Hyperlocal

As expected, Apple introduced the iPhone 6 (and the iPhone 6 Plus), the Apple Watch and a new payments system called Apple Pay. Here’s a breakdown of the major announcements and what they could mean for local-minded entrepreneurs…

Apple’s Big Day: What It Means for Local Tech

It’s that time again. After plenty of buzz, Apple is set to release several new products amidst the usual pomp and circumstance. Here’s a look at how all of Apple’ expected announcements might impact the way local is done…

How a Pivot and Rebrand Set Aussie Company Local Measure Back on Course

Nine months ago, the Australian-based Roamz ditched its consumer business, rebranding as Local Measure to focus on a social analytics product for brands. Within five weeks of its launch, the startup signed up more than 200 companies, including Australian airline Qantas. Street Fight caught up with Local Measure VP Americas Ian Michael Farkas to talk about the company’s new direction and the company’s plan to aggressively expand across the U.S…

First Data, a Payment Processing Giant, Looks Beyond the Swipe

The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter new markets…