TODAY IN LOCAL & DIGITAL MARKETING
Investors to Buy Dun & Bradstreet in Multi-Billion Dollar Deal (Bloomberg)
Dun & Bradstreet, the 177-year-old provider of commercial data, agreed to be bought by an investor group led by CC Capital, Cannea Holdings Inc. and Thomas H. Lee Partners in a transaction valued at $6.9 billion, including debt.
Yelp Shares Surge on Ad Biz Growth (WSJ)
Yelp shares gained about 29% in trading Thursday after the online review company had record growth in paying advertising accounts and stronger-than-expected ad revenue in its latest quarter.
Hires and New Openings at Dream Local, Adsquare, PubMatic (Street Fight)
Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and new openings at Gravy Analytics, GasBuddy, Swrve, Episerver, and Swrve.
Raise Report: Dynamic Yield, Optoro, Gusto Score New Funding (Street Fight)
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s report also includes funding for Spark Neuro, StreetLight Data, Shedul, and Teamleader.
LBMA Podcast: Ninth Decimal and Branded Cities, Swrve, Burger King (Street Fight)
On this week’s Location-Based Marketing Association podcast: Swrve’s Payload, UnDigital, Branded Cities + NinthDecimal, Tommy Hilfiger, Singapore Airlines, and Burger King France.
Wayfair Intros Mixed Reality, Announces First Store (MediaPost)
Wayfair is moving into mixed reality, with a spatial computing trick that allows tech-loving consumers to bring furniture to life in their homes. The announcement comes against a backdrop of changing focus for the furniture giant.
Another Retailer Lands a Deal with Amazon: This Time, It’s Party City (CNBC)
In tandem with reporting second-quarter earnings, the retailer on Thursday said it would be rolling out a pilot program on Amazon ahead of the Halloween season this year.
Mobile Delivery Helps Wendy’s Learn About Its Customers (Digiday)
Wendy’s is making a play for e-commerce by growing its mobile ordering capabilities, placing digital ordering kiosks in its stores and re-organizing internally to bring digital transformation under a new unit called the “digital experience organization.”
Mining Quartz: What Uzabase Is Up to Post-Acquisition (AdExchanger)
Tech and publishing are coming together. Uzabase completed its acquisition of Quartz on July 31 and will pay between $75 million and $110 million, depending on this year’s performance.