A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Amazon Promotes Handyman and Installation Services (Recode)
The giant online marketplace has begun advertising services such as TV wall mountings and fan installations from local service providers alongside its product listings, according to search results on Amazon.com this evening. The services are being offered by companies that are taking part in a new offering called Amazon Local Services.
Meet Pager: The App That Calls Local Doctors To Your Living Room (Street Fight)
The house call, once a staple of American medicine, is now typically reserved for the small set of wealthy clientele willing to pay out-of-pocket for a home visit. But a startup in New York believes that an evolving healthcare system paired with an increasingly delivery-friendly consumer may create the right environment for on-demand medicine
Ebay Now Pulled From App Store As Company Rethinks Its Same-Day Delivery Plans (TechCrunch)
Ebay Now, the same-day local delivery service from the online marketplace giant, was pulled from the App Store over the weekend, where previously it allowed mobile customers to shop from their phones in order to receive items from nearby retailers later that day for an additional $5 fee.
Study: 6 of 10 Shoppers Engage With Beacon Messaging (Street Fight)
A new study finds that 60% of shoppers open and engage with beacon-triggered content, and 30% of shoppers redeem beacon-triggered offers at the point of purchase. Another 73% of shoppers surveyed said that beacon-triggered content and offers increased the likelihood that they would make a purchase during their store visit.
It’s Not Just About Print Vs. Digital Media — It’s About Culture (GigaOm)
Mathew Ingram: Because of the obvious differences between traditional print publishing and the digital kind — the lack of a physical product, the fact that one can link and the other can’t etc. — it’s easy to come to the conclusion that print is the problem. But in many ways, the biggest problem is the cultural differences between the two.
Macy’s Leverages In-store Qr Codes For Black Friday Giveaway (Mobile Commerce Daily)
Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience. The retail brand will be awarding $1 million in prizes during its Black Friday sales, beginning at 6 p.m. on Thanksgiving Day.
The Business Tycoons of Airbnb (New York Times)
The so-called sharing economy is supposed to offer a new kind of capitalism, one where regular folks, enabled by efficient online platforms, can turn their fallow assets into cash machines. But the reality is that these markets also tend to attract a class of well-heeled professional operators, who outperform the amateurs — just like the rest of the economy.
Last Minute Local SEO: 2 Ways to Steal the Holiday Season from Competitors (Local Search Insider)
Manish Patel: With Black Friday just around the corner, customers will march into retail locations to bag the best deals of the year. As the chaos takes over, remember to focus on key digital capabilities under your control: local pages and local advertising.
Uber Rides High, Dominates Transport App Revenues And Downloads Up To November (TechCrunch)
New statistics from app research firm 7Park indicate that the app is accounting for 85% of all transport app spend at in the U.S. at the moment. And figures from App Annie indicate that Uber is still the number-one transportation app in the key U.S. market in terms of downloads, and at 34 in overall app rankings.