Commentary
What Local Publishers Can Learn From Starbucks
Publishers shouldn’t think about “what thing” they should do to make money, but rather “what experience am I delivering and how can I extend that experience thoughtfully?” If something adds value for readers, adds value for advertisers, and strengthens your other efforts then you should be doing it today…
How Online Review Sites Can Regain Consumers’ Trust
As long as there are economic incentives to create bogus reviews, unscrupulous people and businesses will continue to exploit the platforms that make it easy to deceive. For the local players seeking to help users in selecting a great business, use the offline world as a guide. Require an identity, build communities of real people sharing advice, and give legitimate customers a megaphone to honestly rate the service received…
Is Groupon’s Deal Marketplace Undermining Merchants?
It has been my understanding that the purpose of daily deals is purely customer acquisition — to bring in new customers, not to target your existing ones. With the new marketplace focus, however, it seems as though this is no longer the case. I recently did a search for some of Groupon’s top NYC marketplace offers and I found that the company seems to be cannibalizing the local businesses’ existing customers by using Google AdWords to bid on nearly every Marketplace deal’s local business name…
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Street Fight Daily: Local’s SEO Bible, Google Eyes Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Local SEO Bible: The 2014 Local Search Ranking Factors (LocalSearchInsider)… Google Adopts Delivery-Service Model, Targets Amazon (Nasdaq)… Retailers Pin Hopes on Holidays After Sluggish Summer Sales (AdAge)…
Why comScore Wants to Measure the Real World
Earlier this week, Comscore announced a new partnership with Datalogix, the payment data startup that has already inked deals with Facebook and Twitter. Street Fight caught up with Comscore’s Andrew Lipsman to discuss the developments that opened the door for offline attribution and whether ApplePay will make a difference for the company…
Street Fight Daily: Amazon Opens A Store, Google Rolls Back Pigeon?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Open First Physical Store in Manhattan (CNBC)… Pigeon Rolled Back? Law Firm Study Says Yes (SearchEngineLand)… Supply-Side Challenges Of The On-Demand Economy (TechCrunch)…
Street Fight Daily: Square Orders Ahead, StubHub’s Editorial Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Rolls Out Order App, Targets Coffee Shops (Bloomberg)… Stubhub Hires Its First Editor-in-Chief, Looks to Become a Destination For Sports and Music Fans (PandoDaily)… Pull Over, Google Maps: Nokia Here Maps Zooms on to Samsung Galaxy Phones (GigaOm)…
Former Visa Exec Wants Mobile Shoppers to Make the First Move
In the marketing industry, startup types wax poetic about the the power of bluetooth beacons to revolutionize the way we shop. But Dave Wentker, the former director of Visa’s emerging technology division, is questioning whether beacons are truly enough to really change consumers’ shopping habits. Wentker’s company, Tapcentive, has developed a system that lets consumers choose when to receive messaging, content, and deals…
The Benefit of Beacons Is in the Past and the Future — Not in the Present
The discussion around bluetooth beacons and other proximity messaging technologies has largely centered on real-time advertising. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience segmentations and more advanced location targeting that we’ve barely begun to explore…
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