News and Analysis
Hires and New Openings at Dream Local, Adsquare, PubMatic
Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and new openings at Gravy Analytics, GasBuddy, Swrve, Episerver, and Swrve.
Raise Report: Dynamic Yield, Optoro, Gusto Score New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s report also includes funding for Spark Neuro, StreetLight Data, Shedul, and Teamleader.
Street Fight Daily: Investors to Buy Dun & Bradstreet, Yelp Soars on Ad Biz Growth
TODAY IN LOCAL & DIGITAL MARKETING… Investors to Buy Dun & Bradstreet in Multi-Billion Dollar Deal… Yelp Shares Surge on Ad Biz Growth… Hires and New Openings at Dream Local, Adsquare, PubMatic…
Commentary
Payment Technology: If it Ain’t Broke… Start an Entire Industry to Fix it.
Mobile payments is an exciting area of cultural and technological disruption, and at the same time a solution in search of a problem. Somewhere in all the excitement, we seem to have forgotten that paying for things with cash or credit card ain’t broke. We’ve been covering mobile payments closely on this blog and many […]
Assess Your Clients’ Local Search Competition in Three Quick Steps
Local SearchCongratulations! You’ve just signed that hard-to-land client that’s been in your sales pipeline for months. Now the hard (or, I think, the fun) work begins. Where can you deliver the most value for this hard-earned client, right from Day One?
Hyperlocal Retail ROI: Identifying Low-Hanging Business Objectives
Understanding where, when, and why consumers visit a location is invaluable data when it comes to driving sales and improving customer experience. Identifying the most valuable metrics amongst the vast data that can be generated with indoor analytics is often an overlooked, but critical first step in implementing these solutions…
Latest Posts
Street Fight Daily: Yik Yak Raises $62M, Square Accepts Apple Pay
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Messaging App Yik Yak Tipped For $62M Funding A Year After Launch (Guardian)… Apple Pay Could Be Coming To Small Businesses, Thanks To Square (Gizmodo)… Investors: Damn Ubergate and Full Speed Ahead With Mega-Funding (Recode)…
Study: 1 in 10 Mobile Ad Impressions in Retail Leads to a Store Visit
xAd released a report this week detailing some new findings about the way mobile ads influence store visits in the auto, retail and restaurant industry. The results show the increasing importance of connecting online mobile activities to offline conversions and store visitation.
Openings and New Hires at LoyalBlocks, Showroom Logic and JUICE Mobile
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Colony Logic, Marquette Group, Skyhook, and more…
LBMA Podcast: Facebook Challenges Yelp and Foursquare
On the show: Connected Glass by Rebecca Minkoff; The world’s smallest GPS chip; Pay with your face; Coupons.com on your Samsung phone; and SocialRadar acquires Gridskippr. Our special guest is Rob Cameron, Chief Product and Marketing Office at Moneris…
Street Fight Daily: GoDaddy Renews IPO Push, Amazon Eyes Hotels
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…GoDaddy Seeks Nearly $4.5b IPO Valuation, Talks Diversifying (New York Post)… Amazon to Get Into Hotel Booking With Launch of Travel Site (Skift)… Leaked Internal Uber Deck Reveals Staggering Revenue And Growth Metrics (Business Insider)…
Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local
Thanks to evolving tech tools, national marketers are in a powerful position to harness their web of data to deepen their relationships with consumers via their local agents. Best practices set a baseline of data, create a parent-child structure, monitor performance — and iterate, iterate, iterate…
Brooklyn Site’s Loyalty Pitch Tries to Answer: ‘How Many Customers Did You Bring Me?’
A soon-to-be launched section in Bushwick Daily — called Village — will seek to build more and deeper connections between residents and merchants of Bushwick. The centerpiece of Village is an in-house loyalty program where users will get a bonus when they make their first purchase. If they become a frequent customer, they get another bonus and a Foursquare-type badge…
What Do The Internet and Your Commute Have In Common? A Lot More Than You Think.
A handful of ex-engineers from Google and a specialist from Stanford want to take their learning from playing traffic cop on the web to solve the congestion problems plaguing some of the world’s business cities. Their insights into managing congestion at Urban Engines could have valuable lessons for managing local commerce…
Street Fight Daily: Senator Probes Uber, Apple Maps Adds Partners
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Senator Questions Uber on Privacy Practices (New York Times)… Apple Maps Announces New Business Listings Data Partners (Mac Rumors)… Reviewers Mostly Positive, 67% on Yelp Are Either 4 or 5 Stars (Screenwerk)…
Case Study: MEDIATA Sees 20% Campaign Lift Through Skyhook Partnership
In an effort to reduce wasted spend, MEDIATA partnered with leading location network Skyhook, testing its Hyperlocal IP feature. Skyhook has differentiated itself from other IP positioning providers by taking an empirical approach to location. Rather than inferring IP address positions using network topology—a notoriously inefficient and inaccurate method used by many competing firms—Skyhook takes advantage of their global database of ground-truth locations, which have been assigned to IP addresses…
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