News and Analysis
Synup Test Measures Voice Search Readiness for Brands
Voice is the future of online search, but not enough businesses are prepared for the transition. To that end, the local SEO firm Synup recently released a product it’s calling the Voice Readiness Test to help brands discover how their search results sound to consumers using popular hands-free systems such as Amazon Alexa and Google Assistant.
Street Fight Daily: A Test for Voice Search Readiness, Putting the Video Ad Boom into Numbers
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Synup Test Measures Voice Search Readiness for Brands… Video Swells to 25% of Digital US Ad Spend… TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers…
What’s New For Marketers This Holiday Season?
A new report indicates that email marketers with holiday-focused campaigns might inadvertently be lowering their open rates and hurting their chances at financial success during one of the most critical times of the year.
Commentary
Small Businesses and the Impact of Mobile Optimization
Rather than competing with the big directories for search ranking, small businesses need to fit themselves within the dominant mobile search paradigm and ensure their profiles on third party sites are optimized for the needs of mobile consumers…
Why Email Marketing Is Still Vital for SMBs
Small business owners often won’t reach out to existing customers in a regular way because they are afraid of “spamming” them. Ironically, however, it doesn’t stop these merchants from advertising and posting the same messages repeatedly on social media…
What You Need to Know About Google’s New Mobile-friendly Algorithm
Google recently took to their Webmaster Central Blog to announce an upcoming algorithm change that will take effect on April 21st and affect large brands and small businesses alike. Going forward, mobile-friendly sites will likely rank higher in search results…
Latest Posts
Openings and New Hires at ChowNow, MediaPro Services, Rocket Fuel, xAd
Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Location3, Gannett, Where2GetIt, and many more…
LBMA Podcast: Spayce App and Glympse for Cars
On the show: Cold Savings from Mark’s Work Wearhouse; Ambygear smart watch for kids; Tag Heuer says it wants to launch a smart watch; Virtual Beacons from SmartFocus…
How Google Could Transform the $20 Billion Local Television Market
The search giant this week announced that local TV ads shown to Google Fiber subscribers in Kansas City, Kansas, and Kansas City, Missouri, will see ads that are delivered in real-time and can be served up based on geography, the type of program being shown or viewing history, though viewers can opt out of the latter.
Sponsored Post: Category Granularity — Where Per-Per-Call Campaigns Perform Best
When it comes to running pay-per-call marketing campaigns, taking the time to select the most appropriate business categories is crucial for identifying high-quality leads and maximizing return on investment…
#LDS15 VIDEO: How Big Data is Transforming Small Business
In a panel at Street Fight’s Local Data Summit in Denver earlier this month, companies discussed their approaches to helping small and medium-sized businesses analyze and use their own data…
Street Fight Daily: Facebook Messages Businesses, Amazon’s Angie’s List Killer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Do Facebook Users Really Want To Chat With Businesses? (Fortune)… Amazon’s On-Demand Services Marketplace Launches Monday (TechCrunch)… Google Launches Major Push To Get Local Businesses Online, Improve Data (Search Engine Land)…
Local Startups Need to Focus Less on Consumers, More on Businesses
Founders mistakenly interpret the investment thesis of the local technology industry — the billions in local spending moving onto digital networks — and see a chance to rethink the way we buy before fully considering the vast changes occurring in the way the supply side of the market operates.
5 Tools for Location-Based Audience Profiling
With location-based audience profiling, marketers have the opportunity to connect online metrics to in-store sales. This allows for smarter media planning and results in a higher ROI on digital campaigns…
#LDS15 VIDEO: “Put the Internet Into Products — Not Products on the Internet”
In a presentation at Street Fight’s Local Data Summit, technologist Chris Dancy spoke about the blurring lines between privacy and convenience: “If your life is a platform, how you live your life is going to become very important.”
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem