News and Analysis
Drift Releases New Tech to Help B2B Marketers Convert Site Visitors Into Leads
It’s 2018, and if visitors to your site are slapped with forms that need to be filled out manually, those visitors are going to take their business elsewhere. That’s the state of affairs that conversational marketing and sales platform Drift is addressing this week with its new technology, Drift Intel.
Commentary
Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption
More and more, software is influencing the way consumers evaluate the places where the shop in the real-world. As the small business technology ecosystem grows, it is crucial for small businesses to break down any potential barriers surrounding purchase, especially when consumers are offered numerous alternatives including national chains and ecommerce giants.
Interconnectivity and the Mobile Mind Shift
We hear a lot these days about the massive transition in consumer attention from desktop to mobile devices. That transition is an undeniable reality, but it would be a mistake to assume that it’s just about mobile devices themselves. What the smartphone has done is to enable a change in mental attitude when it comes to the use and consumption of online services…
5 Tips for the Aspiring Hyperlocal Publisher
Although the business — and consumption — of journalism continues to evolve, its health certainly seems much more robust than it was five years ago. This is particularly true at a hyperlocal level. Yet at the same time some constants remain. In particular, issues around funding — and sustainability — continue to remain one of the sector’s biggest challenges…
Latest Posts
Street Fight Daily: Sidecar Takes On Instacart, Yelp Promises Hiring Spree
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Sidecar, a Ride-Hailing Start-Up, Pushes Into Package Delivery (New York Times)… Yelp Is Hiring A Bunch Of New Salespeople To Sell More Ads (Business Insider)… Groupon Founder Says Company Was A ‘Stupid, Boring Idea’ (The Week)…
Street Fight Daily: Google Launches ‘Local Guides,’ Ten Years of Google Maps
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google Takes On Yelp Elites With Its New “Local Guides” Program (TechCrunch)… Ten Years of Google Maps, From Slashdot to Ground Truth (Recode)… How Apple’s iOS 8 Changes The Game For Brands And Retailers (Mobile Marketer)…
Community Publishers Mixed on Borrell Prescription for Content
Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints. He said: “It’s so much not about readers. It’s so much more about consumers. So those folks who are trying to develop hyperlocal sites around good […]
LBMA Podcast: Samsung’s Mobile Payments, Trippeo CEO
; Adobe’s Target and Campaign services; Geolocation Privacy and Surveillance Act; Drones for Good; Maponics Communities; Unacast & TCS partner; Merrell moves into virtual reality; American Express + HUSH; Facebook Place Tips; Dallas Mavericks partner with Tixsee + Adarsh Pallian of Trippeo.
Street Fight Daily: Patch Hits Profitability, GrubHub Enters Delivery Wars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Has Patch Finally Cracked The Code On Hyperlocal? (Digiday)… Grubhub Has Made Its Biggest Move Since the Seamless Merger (Street Fight)… CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth? (Street Fight)…
CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth?
Yelp posted its first-ever annual profit Thursday, but sluggish user growth sent shares of the reviews company tumbling in after-hours trading. As much as Yelp may want to rid itself of its dependency on Google, the search giant has provided a critical platform for it to grow its user base…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation