News and Analysis
How Brand Marketers Can Capture Consumer Attention on Mobile
With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy.
Commentary
Interconnectivity and the Mobile Mind Shift
We hear a lot these days about the massive transition in consumer attention from desktop to mobile devices. That transition is an undeniable reality, but it would be a mistake to assume that it’s just about mobile devices themselves. What the smartphone has done is to enable a change in mental attitude when it comes to the use and consumption of online services…
5 Tips for the Aspiring Hyperlocal Publisher
Although the business — and consumption — of journalism continues to evolve, its health certainly seems much more robust than it was five years ago. This is particularly true at a hyperlocal level. Yet at the same time some constants remain. In particular, issues around funding — and sustainability — continue to remain one of the sector’s biggest challenges…
Latest Posts
Street Fight Daily: Google Eyes Hotel Search, China’s New Ridesharing Monopoly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google’s Quiet Moves to Dominate Hotel Metasearch (Skift)… China Has A New Taxi App Monopolist – And It Isn’t Uber (Fortune)… How Do We Think about Location Once Location Is Everywhere? (Screenwerk)…
5 Steps for SMBs Looking to Dominate the Local Competition
SMBs’ natural advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. But they can gain back the advantages they’ve always had by operating differently. Here are five steps that can serve as the starting point for competing more effectively in the new social economy…
Street Fight Daily: Snapchat Tests Local, Yelp Sues Reputation Firm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Snapchat Tries Our Stories For Locals Only (TechCrunch)… Yelp Sues Positive Review Provider Revleap (IT World)… Same-Day Delivery: Delivering Profits Or Just Parcels? (Forrester)..
LBMA Podcast: Factual Partners With Metadata, Thinknear Discusses Location Score Index
On the show: Indoo.rs partners with KLM; Capital Radio + Outdoor Plus bring music to billboards in real time; Alibaba tests drone delivery; Wheely’s Cafe sells modern coffee carts; Sportsman Tracker is funded; Yahoo! + Flickr = Wetter; TripAdvisor buys ZeTrip; and PayPal invests in Pulsate….
Street Fight Daily: Lyft Eyes Big New Round, Groupon Sells Beacons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Ride-Hailing Service Lyft Is Said to Be in Talks to Raise $250 Million (New York Times)… Expedia Buying Orbitz for $1.6 Billion (Skift)… Online-To-Offline Metrics Increasingly Available, Important To Marketers (Search Engine Land)…
Groupon Plans to Start Selling Beacons to Merchants
The deals company announced solid fourth quarter earnings Thursday evening, finishing the year with gains in both revenue and gross billings. During the earnings call, CEO Eric Lefkofsky announced its latest project: a redemption system that uses beacons to allow merchants to track and communicate with Groupon customers in their stores…
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