In a panel at Street Fight’s Local Data Summit in Denver earlier this month, several SMB-focused companies discussed how they approach helping small and medium-sized businesses analyze and use their own data.
Matt Booth, CEO of Connectivity, Anke Heckhoff, vice president of channel partnerships at Closely and Greg Goldfarb, CEO of Flint described the wide range of SMB needs that are being met with data analytics technology. From basic “brick-and-mortar” restaurants and retail stores to service-oriented businesses that operate mainly using personal devices, panelists argued that company owners and managers need help to quickly analyze data and then take actions to attract additional customers.
“Just showing the data is one thing,” Heckhoff said. “It gives [an SMB] an understanding of what’s happening in their marketplace.