As Google Doubles Down on Mobile, How Can SMBs Keep Pace?

Google has been refocusing its efforts to create a “better web” by not only increasing the importance of mobile-friendly websites and better mobile browsing experiences but by fundamentally redefining what the mobile web experience is altogether.

E-commerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie?

Small businesses can close the gap between online and offline commerce with some hard work and adherence to a smart strategy. Here are a few tips to get you started.

Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing the SMB Market

The future of SMB marketing solutions isn’t do-it-yourself, do-it-for-me, or even do-it-with-me. Rather, it lies in a new go-to-market model called “do nothing” that combines context, content, software, and automation into solutions that are low-cost, have next to no barriers to entry, and require little in the way of learning or doing from customers.

How SMBs Can Capitalize on ‘Micro-moments’ in the New Path to Purchase

A new Google and Ipsos study indicates that consumers use mobile devices more often, but for shorter periods of time. These short periods of time have been dubbed “micro-moments” and they are changing the ways consumers research and buy…

What You Need to Know About Google’s New Mobile-friendly Algorithm

Google recently took to their Webmaster Central Blog to announce an upcoming algorithm change that will take effect on April 21st and affect large brands and small businesses alike. Going forward, mobile-friendly sites will likely rank higher in search results…

The Importance of Responsive Web Design for SMB Sites

It’s critical for local businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also looks great on all devices — from a 27” desktop display to a “smart” refrigerator, and every tablet, phablet, and phone in between. That’s why for the majority of local businesses, responsive design is the best mobile strategy…

Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption

More and more, software is influencing the way consumers evaluate the places where the shop in the real-world. As the small business technology ecosystem grows, it is crucial for small businesses to break down any potential barriers surrounding purchase, especially when consumers are offered numerous alternatives including national chains and ecommerce giants.