News and Analysis
Report: 34% of Ad Impressions Placed on Low-Quality Sites
Reputable brands have pushed back hard against having their ads appear alongside content that goes against their values—for example, advertising running alongside articles or videos about how to complete the Tide PODS challenge—but Gartner L2’s research shows that the pushback hasn’t been effective enough, and the industry still has work to do.
Commentary
For Apple Pay to Thrive, Small Businesses Must Adopt
For a mobile wallet to really impact consumer behavior, its acceptance has to be ubiquitous — not just in the Targets and Macy’s of this world, but in our local bodegas, mom-and-pop shops, independent coffee shops and food trucks. You might think these businesses are a less important slice of the pie than the big-box retailers, but you’d be wrong…
Selling to SMBs: ‘Layering the Question’ to Get the Answers You Need
Sales reps should always want as much additional information about the decision-making process as they can get, because they can use that information to show value to other customers. By asking the client questions, you can obtain information about the client’s pain points, which will help you to highlight relevant benefits offered by your company…
Latest Posts
Street Fight Daily: Twitter Courts Small Business, Apple Eyes Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Seeks To Prove Value For Smaller Advertisers (AdExchanger)… Apple May Be About To Take On Google With Its Own Search Engine (Cult of Mac)… Groupon in Talks to Sell Majority Stake in Ticket Monster (Wall Street Journal)…
Street Fight Daily: Yahoo Spins Off Small Business, Groupon Founder’s New Startup
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo To Spin Off Small Business Unit With Alibaba Stake (Quartz)… Groupon Founder’s New App Offers Awesome GPS Walking Tours (Wired)… Gannett: More Digital Acquisitions (NetNewsCheck)…
Street Fight Daily: Google Plans Uber Competitor, Layoffs at eBay and PayPal
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation