News and Analysis

Street Fight Daily: ThriveHive Launches GMB Solution; Amazon Now #3 Ad Platform, May Open 3K Brick-and-Mortars

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… ThriveHive Launches Solution to Audit Google My Business Profiles… Amazon Is Now the #3 Digital Ad Platform in the US… Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads…

ThriveHive Launches Solution to Audit Google My Business Profiles

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The sheer volume of features that Google has added to Google My Business in the past year has made the platform overwhelming for many small business owners. It’s also opening up new opportunities for digital marketing vendors like ThriveHive.

Street Fight Daily: Google Cedes Some Control of AMP, How Important Are Online Reviews?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Is Giving Up Some Control of the AMP Format… Heard on the Street, Episode 12: How Important Are Online Reviews?… After Amazon Storefronts, A Self-Service Suite of Ad Tools…

Commentary

Where Does Local Search Fit in a World of Apps?

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Where is Google’s place in a world where the browser is no longer the front door? On the desktop, trillions of web pages compel an index and a friendly entry point. But an app-heavy mobile environment — already siloed into neat little buckets — doesn’t beg for a core search engine…

Studies Find More SMBs Want to Manage Their Own Social Media

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There is compelling evidence that SMBs’ understanding and aptitude for social media is growing. More importantly, it seems that a significant number of SMBs want and may be ready to take the reins of their social media marketing.

Why We Still Search for ‘Starbucks’ on Google Maps

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With calendar integration, a generalized understanding of me generated from analyzing my geographic movements over time, and (perhaps) biosensor feedback from wearables, a mobile app may be able to predict my actual need, and suggest places that may be closer, higher rated, or otherwise more convenient than the Starbucks I now search for.

Latest Posts

Street Culture: Booker CEO on Interviewing for Fit and Creating Company Values

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“When I interview, I’m interviewing for fit. Skills and competency and willingness to learn, those all come after fit,” McCarter said.

Street Fight Daily: Facebook’s 40M SMBs, Secret Shuts Down

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Says There Are Now 40M Active Small Business Pages (TechCrunch)… A Founder of Secret, the Anonymous Social App, Is Shutting It Down (New York Times)… Retailers Too Focused on ‘Hyped’ Tools (RetailDive)…

Yelp Learns the Hard Way: Small Talk Matters When Selling to SMBs

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Yelp is off to a rocky start in 2015. Sluggish user growth and a botched sales reorganizations led to a massive sell-off Wednesday evening.

GrubHub CEO Thinks Data — Not Content — Is the Future of Restaurant Discovery

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Investors sold off shares of GrubHub Thursday on slimmer profits, but the rest of the metrics look solid. Meanwhile, CEO Matt Maloney says the company wants to put its data about hundreds of millions of orders to work to help pick your next meal.

The Secret to Nextdoor’s Billion-Dollar Valuation: Friction

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By making the on-boarding process more difficult, Nextdoor was able to ensure the local social network had a quality that was much more important, says Dan Clancy, VP of product and engineering.

5 Predictive Analytics Tools for SMBs

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The idea of using predictive analytics for small business marketing is still in its infancy. But the market is growing as small business owners become more comfortable integrating these technologies into their business practices. Here are five vendors with predictive analytics tools that SMBs can use…

Street Fight Daily: Uber Plans Delivery Platform, Foursquare’s Brain Drain

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Quietly Testing A Massive Merchant Delivery Program (TechCrunch)… Foursquare Has a New Problem: Employees are Checking Out (Mashable)… Most Shoppers Happy to Share Location Data with Retailers, But Want More Regulation on How It is Used (Internet Retailing)…

Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar

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For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity. Now, a handful of investors are betting that the New York-based Signpost has the answer.

How Vendors Can Persuade SMBs to Adopt Mobile Payments

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If hyperlocal vendors are going to continue growing their networks of merchants willing to accept mobile payments, they’re going to have to find ways to get small business owners excited about the concept. Here are nine strategies for doing just that…

Sponsored Post: 3 Ways Retail Brands Are Using Technology To Beef Up In-Store Experiences

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This post is sponsored by Worldwide Business Research/Future Stores. The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. The proliferation of desktop, mobile, and in-store shopping channels has transformed the way consumers interact with brands, creating a more […]