Street Fight Daily: Groupon’s Apple Watch App, Amazon’s Store on Wheels

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Groupon’s New Apple Watch App Alerts You to Nearby Deals, Lets You Buy From Your Wrist (TechCrunch)
Unlike with Groupon’s mobile application, whose home screen features deals in your general area – like a city or metro region – the new Watch app instead focuses on those offers that are in close proximity. It then orders them by how many miles away they are from your current location.

YP’s Split and’s Bankruptcy: Ain’t No Big Deal (Street Fight)
Andrew Shotland: For the greater local search industry, I don’t see these as particularly big milestones. In fact, I’ll bet you within six months not many people will even recall they occurred.

Amazon Puts a Store on Wheels, Continues to Flirt With Physical Retail (Recode)
The company today is introducing the Amazon Treasure Truck in Seattle, which will carry a limited quantity of one product each day that shoppers can order on Amazon’s app and then collect from the truck at a designated pickup location.

INFOGRAPHIC: A Quick, Deep Dive Into Local Pharmacies (Street Fight)
Neal Polachek: Here’s a view of the U.S. pharmacy industry – not the drug makers, but the local distribution networks made up of thousands of retail pharmacies. These pharmacies help drive the nearly $260B in “Drug Store Revenue.”

New Revenue for News: 52 Business Ideas to Support Local Journalism (Medium)
A list of 52 revenue strategies to support local news – advertising, events, services, side businesses, and more – with links to newsrooms that are using them.

Shopping App Curbside Just Raised $25 Million to Help You Never Wait In Line Again (Business Insider)
The startup’s premise is simple: go into the Curbside app, select what you want from one of Curbside’s retail partners, and have your purchase ready at the curb by the time you pull up to the store.

On the Importance of Building Local Products With Merchants in Mind (Street Fight)
David Hirschman: In local, particularly, it seems important to underscore something for new startups: to really think about and envision and understand their customer base. Rather than solving the problems of local consumers, solve the problems of local business owners who need competitive marketing and create a product onto that thinking.

Swrve Launches Predictive Marketing Suite For Mobile Apps (Marketing Land)
Swrve, a mobile marketing automation company, has announced the launch of the Swrve Predictive Marketing Suite, a set of tools that lets marketers engage with consumers proactively in mobile apps based on their likelihood to take an action (or not).

Shyp Nabs Foursquare’s Varun Shetty to Run Business Development (TechCrunch)
Shyp, an app that enables customers to summon a courier and ship an item, has hired Foursquare’s Varun Shetty to run the company’s business development operations. Shetty’s primary focus for now will be building relationships with retailers with the company’s returns product.

WeDeliver Acquired By Deliv (Chicago Business)
WeDeliver, a Chicago-based online delivery service for local merchants, has been acquired by Deliv, a larger Silicon Valley competitor. Deliv, based in Menlo Park, Calif., has raised more than $12 million and is in eight markets, including Chicago.

XpressBuy Brings Shoppable Ads To Mobile DSP PocketMath (Marketing Land)
Ad commerce platform XpressBuy and self-service mobile DSP PocketMath announced a partnership that gives brands and retailers using PocketMath the ability to serve ads that allow consumers to make a purchase directly from the ad itself.

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