Street Fight Daily: Apple Preps Geofencing, Postmates Raises $80M

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Apple Inventions Hint at Next-Level iOS Geofencing Features (Apple Insider)
Apple has for some time exhibited an intense interest in geofencing technology, from turning on smart home appliances to alerting other users of your estimated arrival time. Recent patent applications describe a useful tweak to an existing iOS feature that allows users to send and receive custom event-based notifications from friends as they move through preset zones.

Postmates Raises $80 Million in Push Toward $1 Deliveries (Wall Street Journal)
Now valued at more than $400 million, Postmates, which relies on thousands of couriers to deliver just about anything within a city, is under assault from a wave of startups offering same-day deliveries. To undercut its rivals, the company plans to roll out a new service that will charge customers around $1 apiece for deliveries to high-density zip codes at peak times.

Ground Signal Looks to Help Brands Understand Location — And Influence Consumers (Street Fight)
We caught up with Ground Signal’s co-founder and CEO Tony Longo to talk about what companies can do to take advantage of location data to target influencers and engage with real time.

Yahoo’s New Mobile Browser Search Results Are Better Than Its App (Search Engine Land)
Yahoo’s Andrew Poon said the idea behind the company’s new mobile search experience is to go beyond a list of links to an experience “that connects you immediately to the people, places and things you care about.”

7 Platforms Offering On-Demand Beauty Services (Street Fight)
With 28% of hairdressers, stylists and cosmetologists already working as independent contractors, the beauty industry is an ideal environment for on-demand platforms to gain traction. Here are some platforms currently vying for a share of the pie.

Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills (Adweek)
The ads let consumers sign up for newsletters or complete forms — think credit card applications, test-drive appointments, price quotes and customer service follow-up calls — with just two taps of the screen.

Newspaper National Network Introduces Programmatic Offerings (NetNewsCheck)
The Newspaper National Network, a marketing partnership of the nation’s top 25 newspaper companies, introduced new programmatic offerings on Friday across a select portfolio of brands.

Airbnb Wants To Help You Buy A Home (Time)
The company announced a partnership with, a website that lists real estate, so that homebuyers can check out the neighborhood ahead of putting down any cash on a place.

LBMA Podcast: Groupon Acquires VenueLabs, Snapchat’s Geofilter Ads (Street Fight)
On the show: Parkour Method; Roku & Innovid team up; Amazon tests delivery service; Reachi uses a mesh network to help the Red Cross; Snapchat’s Geofilters become ads; AdTile launches the Motion Store; and more.

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