News and Analysis

News & Analysis

Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Wants to Take Over Every Aspect of Shopping. Next Up? Small Businesses… TripAdvisor Wants to Become Your Social Media Network for Travel… Shoppable Billboards: Retailers Say Physical Stores are Driving Online Sales…

News & Analysis

TripAdvisor Wants to Become Your Social Media Network for Travel

by Kate Talerico Share this  
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What started as a site for travel reviews is pivoting to become a social media hub for travelers, providing a personalized travel planning experience that combines reviews and recommendations from friends, publishers, and influencers, the company announced Monday.

News & Analysis

Sprinklr, Snaps Launch Solution to Blend Efficiency of Chatbots & Care of Human Reps

by Stephanie Miles Share this  
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Primarily a customer experience management solution, Sprinklr believes its new integration will help brands more easily manage the transition between automated chatbots and human agents when dealing with complex customer care questions on Facebook Messenger, Twitter, and SMS.

Commentary

Streets Ahead

Exploits and Vulnerabilities Challenge the Integrity of Google Maps

by Damian Rollison Share this  
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The recent run of bad luck for Google doesn’t lend itself to a simple comprehensive explanation, but each of the company’s recent issues in its own way highlights a key problem for Google: how to build and maintain an accurate local dataset on a global scale…

Commentary

Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps

by Eli Portnoy Share this  
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The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…

Commentary

Why Is the Local Market So Elusive for Tech Companies?

by Nick Hughes Share this  
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The constraints of cost, critical mass, and time spawn a vicious cycle that hinders innovative new technology adoption in the local market. The promise of hyperlocal technology is alive and well, but any new startup aiming to crack the hyperlocal code needs to keep these things in mind…

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News & Analysis

Street Fight Daily: Pinterest Opens Up, Best Buy Embraces Apple Pay

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Woos Big Brands With Its New API (Recode)… Apple Pay Will Hit Best Buy Stores in 2015 (New York Times)… Kroger Acquires Dunnhumby Data Assets From Tesco, Forges New Venture (AdExchanger)…

News & Analysis

Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

by Tom Grubisich Share this  
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big…

News & Analysis

How Brick-and-Mortar Brands are Using the Apple Watch

by Steven Jacobs Share this  
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The new device has received mixed-to-positive reviews from experts. But, like the iPhone, many believe its portability and accessibility will make it materially important for local tech….

News & Analysis

Street Fight Daily: Foursquare’s New Sales Force, Consolidation at the Counter

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Beefs Up Sales Team (MediaPost)… Bigcommerce Set to Make First Acquisition as Rival Shopify Preps for IPO (Recode)… Apple Maps Now Using Wikipedia, YellowPages Group of Canada & Dianping As Data Sources (Apple Maps Marketing)…

News & Analysis

Here’s How Reserve Plans to Make the Dinner Bill Disappear

by Annie Melton Share this  
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We’ve become used to the ability to make restaurant reservations with the click of a mouse or the tap of a screen, but what if the service didn’t stop there? What if it was extended to ensuring that every aspect of your dining experience was just as smooth and simple as making the reservation?

News & Analysis

Openings and New Hires at Dex, Block Communications and Verve

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Medallia, MultiView, Tiger Pistol, Degreed, and many more…

News & Analysis

LBMA Podcast: Foursquare’s PinPoint, RetailNext, and Urban Airship

by Asif Khan Share this  
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On the show: WatchQuest for your AppleWatch; Pay with your Jawbone if you have an American Express; RetailNext closes $125M; ByHours lets you rent rooms by the hour; Verifone Media’s #HelloGeo campaign…

News & Analysis

Street Fight Daily: FTC Goes After Nomi, ClassPass Buys Fitmob

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Tracking Firm Nomi Gets FTC Wrist-Slap (AdAge)… ClassPass Works Out a Deal for Competitor Fitmob (Recode)… Google More Reviews Links Removed From Knowledge Panel (LocalU)…

News & Analysis

3 Trends Marketers Need to Know About Location-based Advertising

by Steven Jacobs Share this  
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Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry…

News & Analysis

7 Strategies for Hyperlocal Companies Looking for Funding

by Stephanie Miles Share this  
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In order to overcome those challenges and secure funding as a hyperlocal, founders must think strategically—and sometimes get creative, as well. Here are seven strategies for hyperlocals seeking funding, from executives who’ve been there before…

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