Dan Slavin | Street Fight

How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM

Dan Slavin

How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM

Imagine a marketing tool that is available to you that nine out of 10 targeted people will read within three seconds. For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality contacts. This is the starting point to build an effective bridge between text and CRM.

Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That

Dan Slavin

Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That

When participants in CodeBroker’s 2018 Mobile Coupon Consumer Research Report were asked just how quickly they would likely redeem a coupon they received via text message, 25% said they would use it within three days. That number grew to 60% when they were asked if they would use it within a week.

5 Tips for a Successful Mobile Coupon Strategy

Dan Slavin

5 Tips for a Successful Mobile Coupon Strategy

Mobile coupons create a sense of urgency, helping retailers drive short-term spikes in revenue and presenting marketers with new opportunities to collect data, track usage, and laser target the right customers. But how do you build a successful mobile coupon strategy?

Omnichannel Personalization: Striving to Increase Average Basket Size

Dan Slavin

Omnichannel Personalization: Striving to Increase Average Basket Size

Consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose. With data analytics, retailers can engage in automated omnichannel personalization to deliver marketing that aligns with a customer’s specific behaviors.

4 Ways That Retailers Can Gain Traction on Mobile

Dan Slavin

4 Ways That Retailers Can Gain Traction on Mobile

As retailers continue to reimagine marketing to consumers using mobile, the tools to do so will evolve as well. Similar to marketing automation for B2B, retailer-focused solutions providers are enriching their platforms so that retailers can deliver marketing messages and offers to highly segmented consumers.