Dead Fingers Still Walking?
While Google and Facebook may have a lock on consumers and big advertisers, in no way do they have a lock on SMB advertisers. If Dex Media/YP can provide a better experience for its advertisers, it’s got a real shot at keeping those fingers walking well into the future.
YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal
YP’s split and Local Corp’s bankruptcy filing might strike you as huge events. But for the greater local search industry, I don’t see these as particularly big milestones…
Why Apple Maps Is Partnering With Local Search Companies
Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on…
A Vision for One of Tech’s Most Valuable Startups: The Airbnb Card
Airbnb has already created a trusted network. It now merely needs to extend that trust to get local hosts and merchants working together to create great experiences for their mutual customers.