LBMA Podcast: Groupon Acquires VenueLabs, Snapchat’s Geofilter Ads

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Parkour Method; Roku & Innovid team up; VenueLabs acquired by Groupon; Amazon testing On My Way delivery service?; Ted Baker launches online virtual store with 360 degree panorama technology; Reachi uses a mesh network to help the Red Cross; Snapchat’s Geofilters become ads; Lanes for texting in Antwerp; AdTile launches the Motion Store; NASA is getting into air traffic controlling…for drones.

Top stories of the week

1. Gridskippr team launches Parkour Method 8:25
2. Roku & Innovid team up for Interactive Video Ads + SMS 15:15
3. VenueLabs gets acquired by Groupon 20:25
4. Amazon testing “On My Way” Uber-like delivery service 22:05
5. Ted Baker launches online virtual store with 360 panorama technology 26:45
6. Reachi – disaster response device for Red Cross 32:50
7. Snapchat turns its Geofilters into an ad unit – McDonald’s is first customer 36:10
8. City of Antwerp – Text Walking Lanes 40:35
9. AdTile launches the Motion Store 44:30
10. NASA developing air traffic control system for drones 47:05