News and Analysis

News & Analysis

GMB App Adds Support for Service-Area Businesses

by Joseph Zappa Share this  
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As of late last week, Google is offering an update to the Google My Business app that adds support for service-area businesses. Earlier in November, a Local Search Forum blog post indicated that Google would be adding features to help such businesses with local customers.

News & Analysis

Starbucks Partners with Uber to Launch On-Demand Delivery at 2,000 Locations

by Joseph Zappa Share this  
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Starbucks announced on Friday that it’s partnering with Uber to launch on-demand delivery at 2,000 locations. The partnership is a sign of the “near me” local search era for retail, one in which proximity and convenience have become paramount, outweighing even loyalty.

News & Analysis

Efficacy of Google Posts Drops Following Relegation to Bottom of Knowledge Panel

by Joseph Zappa Share this  
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Following a seemingly arbitrary choice on Google’s part to move Posts to the bottom of the Knowledge Panel, their efficacy in boosting businesses’ local search presence seems to be dropping.

Commentary

Commentary

How the Tech Emerging From CES Could Impact Local Advertisers

by Lynn Tornabene Share this  
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While some of the consumer-facing products that made headlines won’t hit store shelves for months, there was plenty to learn from the show for anyone involved in media, software, content, and design. Here’s a look at how some of these technologies could impact advertising planning and creation right now.

Commentary

How Can Local Merchants Ensure That Digital Searchers Know They’re Open?

by Gib Olander Share this  
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Knowing your hours of operation is one of the first searches that customers undertake as they navigate their options when they look for things to do and places to go. Being available to potential customers means managing your store hours as a dynamic and scale-able data asset.

Commentary

Ad Tech, Local Media and the 2016 Political Campaign

by Andrea Duggan Share this  
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In this year’s presidential campaign, news and information consumers can be reached via a wide range of channels, and media buys can be executed in milliseconds. Now that local inventory has joined this channel, political camps have the ability to execute local campaigns on a massive scale.

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News & Analysis

Street Fight Daily: Google’s Home Services Features Are Live, How Effective Are Digital Coupons?

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plunges Into Home Services Market (Wall Street Journal)… Pitt Study Finds Location-Based Marketing a Mixed Bag (Pittsburgh Post-Gazette)… Our Marketplace Obsession and Bubble (TechCrunch)…

Case Studies

Case Study: Georgia Candy Shop Manages Off-Site Sales with Mobile Tools

by Stephanie Miles Share this  
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Having a product as small and portable as chocolate candy gives M Chocolat’s owners the freedom to sell outside their brick-and-mortar store. The sisters often use food festivals, local races, wine shops, and gourmet specialty stores to find new customers.

News & Analysis

Openings and New Hires at LivingSocial, GrubHub, and RetailNext

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Borrell Associates ups its research director, eBay names a new CMO, and RevMob appoints a co-CEO.

News & Analysis

LBMA Podcast: Sensewhere Partners With Tencent, DoubleDutch Raises $45M

by Asif Khan Share this  
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On the show: Wrapify wants to pay you when you drive your car; Latis works on smarter notifications; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; and ClearChannel promotes Humans TV show in airports.

News & Analysis

Street Fight Daily: Square Introduces Mobile Appointments, SF Wants Uber’s Data

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here’s Why Square Appointments for Mobile is a Big Deal (The Next Web)… SF Seeks Uber Data as Company Touts Commitment to Urban Transit (Recode)… Blink and You Miss It: How Brands Can Capture an Audience in Seconds (Linkedin Pulse)…

News & Analysis

How Hospitality Brands Balance Global and Local in Their Marketing

by Alex Palmer Share this  
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Hotel brands face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. So how should global hospitality brands manage this split?

News & Analysis

LION’s DeRienzo: Programmatic Ads Will Be Part of ‘Indie’ Future

by Tom Grubisich Share this  
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Matt DeRienzo, the interim executive director of the Local Independent Online News publishers ‘ association, is getting ready for what looks like a strong annual conference in Chicago this fall. We caught up with him to talk a bit about the state of “indie” local publishing.

News & Analysis

Street Fight Daily: Android Pay Launch Date Still Unknown, PlaceIQ Bridging Online-Offline

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Contrary To Reports, Android Pay Not Launching This Week (TechCrunch)… Let’s Get Physical: PlaceIQ Chips Away At Online/Offline Attribution (AdExchanger)… Succeeding In Mobile Advertising: The Journey Begins (Marketing Land)…

News & Analysis

Street Culture: SweetIQ Empowers Employees to Drive Independent Progress

by April Nowicki Share this  
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Non-structured employee bonding opportunities help provide a new perspective on topics that have often already been discussed at length in meetings and via email. Sometimes the best results happen naturally as employees form relationships with each other outside of work.

Commentary

Why Mobile Could Make or Break Your Back-to-School Campaign

by Jillian Knox Share this  
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The school year is right around the corner, which means that back-to-school shopping is already in full swing. Aside from the holidays, back-to-school is the second-largest selling season, so if retailers are not participating, they’re missing out. To be successful this school year, you need to know what trends are affecting how consumers are finding […]

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