A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Contrary to Reports, Android Pay Not Launching This Week (TechCrunch)
Google’s Android Pay is not arriving this week, despite a handful of reports and leaks from participating merchants which seemed to indicate otherwise. The new payments platform will allow consumers to tap and pay using their smartphone at local stores, while also offering a developer API for digital payments. Apps like Groupon, GrubHub, OpenTable, Lyft, Uber, and more will also support Android Pay.
How Hospitality Brands Balance Global and Local in Their Marketing (Street Fight)
Alex Palmer: Hotels face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. So how should global hospitality brands manage this split?
Let’s Get Physical: PlaceIQ Chips Away At Online/Offline Attribution (AdExchanger)
Location data company PlaceIQ has launched a metric designed to measure foot traffic at specific locations by tracking on-device consumer behavior in the physical world. Though far from the first company that’s tried to tackle the connection between advertising and action, PlaceIQ isn’t “asking people questions. We’re cataloging what people are actually doing,” said CEO Duncan McCall.
Succeeding In Mobile Advertising: The Journey Begins (Marketing Land)
Rob Rasko: Like most people, I’m still trying to shift my mind to mobile. I called upon my digital media colleagues to learn more about mobile advertising creativity: What works and what doesn’t? How effective is mobile versus desktop? How do the CPMs on mobile compare to those on traditional desktop display?
LION’s DeRienzo: Programmatic Will Become Big Part of ‘Indie’ Revenue (Street Fight)
Tom Grubisich: Matt DeRienzo, the interim executive director of the Local Independent Online News publishers’ association, is getting ready for what looks like a strong annual conference in Chicago this fall. We caught up with him to talk a bit about the state of “indie” local publishing.
Lowe’s Sees Traction on Two Tricky Social Platforms: Pinterest and Vine (Digiday)
A Forrester analyst report from January advised retailers to be wary with their resources when it came to Pinterest, but Lowe’s has a great relationship with the platform and is in talks to test its recently rolled-out native buy buttons. On Vine, Lowe’s has succeeded by using the outlet for original content; Lowe’s Fix in Six is an animated demonstration of DIY and home improvement tricks.
The World’s Biggest Advertising Buyer Says There’s Going to Be a Huge Ad Tech ‘Shake Out’ (Business Insider)
Irwin Gotlieb, chairman of media investment agency GroupM, said that “key media owners … are focused on a walled garden strategy, becoming ever more protective of their data sources.” The current approach of those media owners: “If you want to want to buy ads on our properties, you have to use our ad tech, too.”
Newspaper Death Spiral Made Plain in One Chart (New York Observer)
Jeff Jarvis: Circulars and coupons provide the last solid economic justification for printing and distributing newspapers; every other newspaper advertising category has imploded. A chart making the rounds shows the free fall of newspaper print ad revenue, and a lack of retail advertising continues to be a big part of the decline.
Connected Car Fail? Consumers Are Ignoring Much Auto Technology (Los Angeles Times)
Research from J.D. Power reveals that 43 percent of car owners ignored the voice link to a human concierge for directions or restaurant reservations, and 32 percent ignored apps embedded in the infotainment system, like Yelp. Consumers would like to dump some of this technology when they next purchase a car, the study found.
Storefront Now Rates Hot or Not Pop-Up Store Locations (New York Business Journal)
Storefront, a San Francisco-based global marketplace that launched as a sort of Airbnb for short-term retail space, has released RetailGrade, a free pop-up retail ratings platform. With nearly 93 percent of retail transactions still happening in physical spaces, Storefront CEO Erik Eliason said it’s almost obligatory for growing online brands to go the real estate route, even by just renting space temporarily.