LBMA Podcast: Sensewhere Partners With Tencent, DoubleDutch Raises $45M

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Asif’s Jamaican journey; Wrapify wants to pay you when you drive your car; Sensewhere partners with Tencent in China; Latis works on smarter notifications; Fishbrain helps catalog the world’s endangered fish; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; DoubleDutch raises $45 million series E; ClearChannel promotes Humans TV show in airports. Our resource is from xAd called the Global Location Snapshot.

Top stories of the week

1. Wrapify 13:30
2. Sensewhere partners with Tencent in China 16:30
3. Latis – a smart notification system 19:00
4. Fishbrain app 21:40
5. Intellibins app 24:10


xAd – Global Location Snapshot – 80% of Marketers Around the World Use Location Targeting for Mobile Ad Campaign 27:10

LBMA Member Case Studies

1. Ahlens Instagram game in Sweden 30:20
2. DoubleDutch raises $45M 32:35
3. ClearChannel’s “Human” charging stations 34:00