Street Fight Daily: Square Introduces Mobile Appointments, SF Wants Uber’s Data

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Here’s Why Square Appointments for Mobile is a Big Deal (The Next Web)
Small business owners who already use Square for transactions are the reason why the payments company’s decision to create a mobile appointments app makes sense. It becomes more than a booking service or calendar app: it creates a mobile end-to-end product specifically designed for self-employed business owners.

SF Seeks Uber Data as Company Touts Commitment to Urban Transit (Recode)
A San Francisco transit official has called for Uber to share its data with local government — mileage, most trafficked routes, the times of day that trips are taken, anonymized passenger demographics, and more — to help the city plan for its transit future.

Case Study: Georgia Candy Shop Manages Off-Site Sales with Mobile Tools (Street Fight)
Having a product as small and portable as chocolate candy gives M Chocolat’s owners the freedom to sell outside their brick-and-mortar store. The sisters often use food festivals, local races, wine shops, and gourmet specialty stores to find new customers.

Blink and You Miss It: How Brands Can Capture an Audience in Seconds (Linkedin Pulse)
Alexander Jutkowitz: With a focus on real-time conversation and the possibility for unprecedented engagement, in-the-moment apps are the beginning of a revolution in how we think about creating content and interacting with consumers.

Openings and New Hires at LivingSocial, GrubHub, and RetailNext (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Borrell Associates ups its research director, eBay names a new CMO, and RevMob appoints a co-CEO.

European Publishers Play Lobbying Role Against Google (New York Times)
As Europeans take the lead in regulating the Internet and containing American tech companies, the Continent’s old media — influential newspaper and magazine publishers — are emerging as one of Google’s most persistent adversaries. One of their goals: Limiting Google’s power as an advertising platform.

For Back-to-School Retailers, Instagram Delivers 7X the Engagement of Twitter, Facebook (VentureBeat)
The only way for brands to post to Instagram right now is to do it manually or pay for a sponsored image. Instagram users have come to expect an authentic experience thanks to the lack of marketing automation on the platform, and that could be responsible for more engagement.

Narvar, a Service That Improves Online Post-Purchase Experiences, Raises $10M (TechCrunch)
Narvar provides companies with software that improves the post-purchase experience. That can include a better interface when it comes to shipping, more detailed text updates, and options to return products and buy new ones. Those updates can be incredibly granular, down to where storms are halting packages. The goal is to make sure customers stick around, instead of having to acquire new ones.

LBMA Podcast: Sensewhere Partners With Tencent, DoubleDutch Raises $45M (Street Fight)
On the show: Wrapify wants to pay you when you drive your car; Latis works on smarter notifications; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way.

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