"Coupon Clippers" are Now "Coupon Clickers and Viewers" Street Fight

“Coupon Clippers” are Now “Coupon Clickers and Viewers”

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The concept of discount coupons for grocery items originated in the 1800’s. After all, who doesn’t want a deal? But we’ve come a long way from paper envelopes filled with individual pieces of paper. Although local “circulars” still fill our mailboxes, automation and precise consumer targeting have taken the concept to a whole new level. […]

Big MULO Moments: Amazon Day 2024 Recap & Insights Street Fight

Big MULO Moments: Amazon Day 2024 Recap & Insights

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Amazon Prime Day has passed. In the MULO (multi-location) retail and restaurant worlds, analysts and the media use certain major moments to” temperature-check” consumer spending behavior, marketing tactics, and economic trends. Super Bowl Christmas Back-to-School (which we’ll soon be covering) Valentine’s Day Mother’s and Father’s Days Wedding season (which seems to be year-round these days) […]

Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report Street Fight

Brand Loyalty is Being Hit Hard by Inflation, According to New Resonate Report

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A new study from Resonate reveals that consumers are radically changing their spending behavior and becoming less loyal to brands due to inflation. A whopping 97 percent of consumers have changed their spending, and about 19% have bought different brands or shopped at other stores or online because of prices. The full report can be […]

A Chat With LaneTerralever (LT) Nick Dan-Bergman About Experiences Street Fight

Sneak Preview: A Chat With Nick Dan-Bergman About Experiences

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Nick Dan-Bergman is VP, Marketing & Insights at LaneTerralever (LT) and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters.  This one-day summit will be an amazing interactive experience (in the tradition of Street Fight gatherings in years past). So, we picked Nick to feature this week because his […]

The C in C-Stores Also Means Consolidation Street Fight

The C in C-Stores Also Means Consolidation

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C-stores (convenience stores) are huge within the MULO (multi-location) ecosystem. They include mega roadside complexes that have showers, EV chargers, food options, and (of course) restrooms. The size of these C-stores has expanded, and the brands now have bragging rights as they offer new services and bigger footprints. Check out this recent article. Corner delis […]

Do Consumers Still Care About Amazon Prime Day? Street Fight

Do Consumers Still Care About Amazon Prime Day?

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The short answer is “yes.” And so do other retailers, who either take the Amazon Prime Day concept and make it their own or jump into the deal competition with brand-centric specials and massive ad spends Megan Thee Stallion is clearly into Amazon Prime Day. She’s this year’s spokesperson, hyping all the deals that will […]

MULO Rises in Chicago on November 7th. WHY? Street Fight

MULO Rises in Chicago on November 7th. WHY?

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When Street Fight was first launched, its live gatherings in NYC and LA were (almost) as cool as the Met Gala or the Oscars. Management changes and the pandemic meant in-person experiences were on hold for a while. The digital magazine was alive and well, but our readers consumed our content from the solitude of […]

BOOM: MULO Gyms and Wellness Studios are Healthy Street Fight

BOOM: MULO Gyms and Wellness Studios are Healthy

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As the population ages and people become more concerned about their appearance and longevity, MULO (multi-location) fitness options are bulking up! According to Athletech News, Vasa Fitness just added some heavyweights to its executive team and is planning to add more locations to its brand (which already has 57 units). This gym falls into the […]

Hooters Locations Go Bust, Along With Other MULO Restaurants Street Fight

Hooters Locations Go Bust, Along With Other MULO Restaurants

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Sometimes, we writers can’t resist a great pun! (Hooters…bust…get it?). But now let’s get serious. Hooters is the latest MULO (multi-location) food chain to announce the closure of many locations. The sports bar just announced that it was closing underperforming stores (although they didn’t reveal an exact number). But just because a MULO restaurant brand closes […]

57% of Consumers Want Brands to "Get Personal" on Streaming Media Street Fight

57% of Consumers Want Brands to “Get Personal” on Streaming Media

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Despite the often negative buzz about consumer privacy and the ubiquity of shopping and dining data, a new study revealed that most U.S. consumers (57%) prefer personalized ads to mass marketing when they’re watching streaming media.  The study was done by Moloco, a machine-learning company. As advertising on streaming media has become more common, opportunities […]

The MULO Dozen: June Brands in Review Street Fight

The MULO Dozen: June Brands in Review

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In addition to our ongoing reporting about technology, creative innovations, and openings/closings in the MULO (multi-location) brand space, we publish this monthly quick-read summary of some of the developments at retailers, restaurants, and service brands. Whether you have just a few minutes or a few hours each month to track MULO trends for brands, Street […]

BUST: Why Do So Many Sports Stores Declare Bankruptcy? Street Fight

BUST: Why Do So Many Sports Stores Declare Bankruptcy?

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Among the MULO (multi-location) sporting goods stores that filed for Chapter 11 during the past decade are: Mountain Sports (50 sporting goods and apparel stores in seven states under Eastern Mountain Sports and Bob’s Stores brands) Olympic Sports (70 stores) Modell’s (153 stores) Sport Chalet (47 stores in California, Arizona, Nevada and Utah) Sports Authority […]

UNFI and Swiftly Bring State-of-the-Art Retail Marketing to the Grocery World Street Fight

UNFI and Swiftly Bring State-of-the-Art Retail Marketing to the Grocery World

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UNFI (United Natural Foods, Inc.) supplies 30K stores across North America, ranging from small three-store regional brands to huge brands like Whole Foods. The largest wholesale distributor to the U.S. and Canada specializes in groceries, frozen foods, produce, health and beauty products, deli items, and bakery items. But their scope isn’t limited to getting these […]

Wefranch DIY Franchising: The Platform for Scaling SMBs Street Fight

DIY Franchising: The Platform for Scaling SMBs

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Over the past decade, platform and SaaS companies have emerged that enable a wide range of businesses to “plug and play” rather than create from scratch. Although franchise consultants and associations abound, Gregory Ugwi took a page from companies like LegalZoom and offers small businesses a wide range of easy-to-access professional help when they are […]

Leap-ing Into a New Retail Model: An Interview With Amish Tolia Street Fight

Leap-ing Into a New Retail Model: An Interview With Amish Tolia

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We’ve all seen founders with great ideas and/or products take the big step to brick-and-mortar stores and then crash and burn due to various factors. Amish Tolia is the Co-Founder and CEO of Leap, a company that has disrupted the traditional commercial broker/landlord/tenant model for retail brands. Tolia founded the company about six years ago […]

How to Pick the "Right" Retail Media: A Perspective from Skai Street Fight

How to Pick the “Right” Retail Media: A Perspective from Skai

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Nich Weinheimer is the EVP of Strategy at Skai, an omnichannel advertising platform focused on walled garden media. These networks (walled garden media) are their own ecosystem and keep their customer data close. As reported recently, major MULO (multi-location) retailers are taking a page from the Google and Amazon playbook and developing their own advertising ecosystems. […]

RM + AI = $$ (Retail Media Gets Smarter) Street Fight

RM + AI = $$ (Retail Media Gets Smarter)

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RM = retail media. It’s booming now as retailers, airlines, and restaurants launch their networks to enable in- and out-of-store marketing to consumers and prospects. AI = artificial intelligence (of course). MULO (multi-location) brands can have huge amounts of data and numerous ways to monitor in-store behavior, but if they’re not using automation to inform advertising […]

MULO Brands With Soul: A New Mini-Series Street Fight

MULO Brands With Soul: A New Mini-Series

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The term “soul” is all relative.  Many MULO (multi-location) brands today aim to stay in business and thrive. They incorporate new technologies into their operations, aim to hire and retain competent and loyal employees and ensure they are selling/serving the products/foods/services that today’s consumers want (and that their marketing is well-targeted and cost-effective). So, where […]

BOOM: Retail is Rising! Street Fight

BOOM: Retail is Rising!

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Shopping center occupancy rates have dropped for the first time in a decade. According to Cushman & Wakefield, the retail vacancy rate is 5.4%, as reported in the New York Times. The article goes on to report on new and expanded shopping centers and malls throughout the U.S. This is consistent with a recent Street Fight […]

30K Feet OOH! Targeted Airline Advertising Street Fight

30K Feet OOH! Targeted Airline Advertising

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United Airlines just announced a new advertising program, targeting personalized ads to flyers based on demographics. Advertising to a captive audience on planes is nothing new. The original airline magazines and catalogs were popular back in the day. Pre-wi-fi, all we had to do was read paper media and watch and listen to whatever was […]