News and Analysis
The Location Angle on Another Bombshell Privacy Exposé from the New York Times
What exactly did Facebook do wrong, and what do its supposed wrongs portend for the future of data-driven, and especially location data-driven, marketing? Here are some major takeaways pertaining to future legislation, likely consumer reactions, and the distinction between data selling and sharing.
Google Testing Restaurant Booking, Foreshadowing Ever Tighter Grip on Local Commerce
The news is an important signal that local-commerce options like Reserve with Google will get sleeker and more dominant in the years to come. And it calls to mind a crucial local-search debate: Will Google SERPs and the many options for engagement with local brick-and-mortars on them effectively supplant the local business website as the crucial interface for interacting with customers?
Commentary
Understanding the Context of Local Advertising’s Supply and Demand
The current election cycle, if nothing else, has demonstrated the importance of context in the supply and demand of local media. In this type of market, the early bird gets the worm. Consumer brands are learning this lesson the hard way and getting shut out of local opportunities that otherwise might have been available.
Latest Posts
The Not-So-Low-Hanging Fruit: Why the Local Market Remains Elusive
“The great challenge of winning the local market boils down to balancing sufficient reach and scale with specificity,” writes Noah Elkin, who is joining Street Fight today as managing editor. “It turns out thinking globally and acting locally isn’t always easy — as a consumer or a marketer.”
M&A Report: A Long, Hard Look at Loyalty Programs
Loyalty encompasses more than just promotions and punchcards. Tech companies that connect the data dots and create meaningful, accurate consumer personas that explain why we as consumers are loyal to a brand (not a promotion) should be able to parlay that information into new revenue per customer.
Street Fight Daily: Uber’s Big E-commerce Push, Amazon’s Restaurants Division Hires Staff
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Uber to Begin E-commerce Deliveries Soon (The Next Web)… Amazon Hiring Staff for New Restaurant Division in Seattle, New York (Recode)… Once-Troubled Hyperlocal News Brand Patch Expands to Austin; Here’s the How and Why (Austin Business Journal)…
Street Fight Daily: AOL Buys Millennial Media, Facebook Serves As Forum to Buy and Sell Goods
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL Buys Mobile Marketer Millennial Media for Roughly $240 Million (Marketing Land)… Facebook Advances Bazaar Ambitions (Wall Street Journal)… A New App With 2 Million Users Just Raised $100 Million to Take On eBay (Fortune)…
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Beyond Likes: Win Hearts with Emotional Marketing