Broadcast Is Losing Ad Dollars Despite Massive Reach
The advertising industry has spent a decade solving for targeting. Most of the major platforms have gotten quite good at it. That is not where broadcast is losing. Broadcast is losing on proof. The buyers moving budgets to Netflix, Amazon, and programmatic platforms aren’t doing it because those platforms have bigger audiences. In most markets, […]
2026: The Year the Industry Pushes Beyond Fragmented Measurement
2026 is shaping up to be the year the video advertising industry moves beyond accepting fragmented measurement. Between the midterm political spending crunch, the convergence of linear and streaming, and growing pressure from brands to deliver real business outcomes, the cracks in today’s system are becoming impossible to ignore. Some of the most significant disruption […]
Why TV Remains the Heartbeat of Local Connection
In today’s increasingly digital world, fostering a sense of community can be challenging. Yet it’s not impossible. New research from Tenetic and CivicScience reveals that TV is the best medium at making people feel connected to their local communities–twice as effective as streaming content, twice as effective as digital video, and nearly three times better […]
The Local Media Paradox: Turning Community Trust into Measurable Confidence
Despite commanding some of the highest levels of consumer trust in media, local media continues to lose brand advertising budgets to platforms with far weaker audience relationships. The problem isn’t reach or relevance, but an inability to measure and communicate the value of trust in terms brands can buy. Local media owns something the rest […]