News and Analysis

News & Analysis

#SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent

by Joao-Pierre Ruth Share this  
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What brings a person nearby into a bank can be an indicator of their intent, says Jake Davidow, head of media buying at JPMorgan Chase. That’s why understanding the context of location so important to marketers.

News & Analysis

Street Fight Daily: Snap Acquires Placed, Google’s AMP Drives Content Engagement

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Acquires Placed to Measure Whether Ads Drive Brick-and-Mortar Sales… Google’s AMP Mean Visitors Spend More Time With Content… Amazon Fights Walmart for Low-Income Shoppers…

News & Analysis

#SFSNYC: Chatmeter’s CEO on Why Local Reputation Management Matters for Brands

by Joao-Pierre Ruth Share this  
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Well-known brands may have national platforms and campaigns for reaching out to customers — but none of that matters if the company does not know what customers think of their local stores. That is where Chatmeter says it can help.

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Street Fight Daily: 03.05.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Yelp is worth $1.5 billion… Now what? (GigaOm)…

How Newspapers Are Faring Trying to Build Digital Revenue (Pew Research)…

Square’s Register and the Return of the Mom-and-Pop Shop (GigaOm)…

News & Analysis

Local Quotables: Doctor, Kurzweil, Millard and more

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The best words about and around the hyperlocal industry.

Ken Doctor thinks New Corp can’t go local with their business model; Jordan Kurzweil thinks the demand for local news is less than people think; Amy Millard says that local businesses have more Facebook interaction than their corporate counterparts; and more.

News & Analysis

Get Place-based Reminders Where and When They Matter

by Asif Khan Share this  
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Location-based reminders function similarly to regular reminders – but rather than being reminded at a specific time, the reminder comes when you are at a specific location…

News & Analysis

Street Fight Daily: 03.02.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial to Launch Its First Credit Card (Reuters)…

How LevelUp Is Taking a Page From Starbucks (GigaOm)…

10 Things to Know About Location Right Now (Ad Age)…

News & Analysis

PODCAST: This Week in Location-Based Marketing — Groupon, Banjo

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Groupon’s recent acquisitions, Google’s launch of a product fit for 2008, Toyota going extreme in Belgium, Caterina Fake’s Pinwheel and a report that shows the futility of mobile ad display + Banjo founder Damien Patton…

News & Analysis

Yelp Sets Share Price at $15 for Friday IPO

by Steven Jacobs Share this  
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Though Yelp’s SEC-sanctioned “quiet period” has seen less criticism than Groupon endured, many analysts remain unconvinced that Yelp’s model can continue the rapid growth achieved over the past few years. What concerns many critics is less the company’s lack of profitability and more the direction in which its losses are heading…

News & Analysis

Media Surveys Give Hyperlocals Short Shrift

by Tom Grubisich Share this  
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What’s needed is a survey that’s as thorough as Pew’s but which is confined to those communities with at least one credible independent site as well as a network site — like a Patch or Main Street Connect outlet — and at least one “legacy” (newspaper or local TV) site…

Case Studies

Case Study: Food Truck Says Single Deal Campaign Saturated Market

by Stephanie Miles Share this  
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Kate Carrara, owner of Buttercream, a cupcake truck in Philadelphia, tapped into the daily deals craze in 2011 with campaigns through both Groupon and LivingSocial — which she’ll never do again. “I think I’ve saturated the market with it. I did it solely for the marketing,” she says, pointing to the 9,000 Twitter followers accumulated after the Groupon deal. Since then, she’s also used Xipwire and LevelUp to combine hyperlocal marketing and commerce, two experiments with open outcomes…

News & Analysis

Street Fight Daily: 03.01.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LevelUp Now Seeing $1M Per Month In Transactions; Launches API (TechCrunch)…

Facebook Premium: Ads Everywhere, Ads Everywhere, Ads (BetaBeat)…

Foursquare Dumps Google, Goes Open-Source for Maps (ReadWriteWeb)…

News & Analysis

Local Marketing Shifts From Ads to Interactions to Requests

by Patrick Kitano Share this  
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There’s a huge opportunity to aggregate potential leads across these siloed services in real time, and notify or proxy respond on behalf of local businesses so they can service leads immediately. In this online new paradigm, small business no longer needs to wait for their customers, they cherry-pick on demand…

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