News and Analysis
How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar
Many brick-and-mortar retailers are finding more ways to integrate in-store experiences and ecommerce into their offerings — both to offset brick-and-mortar declines and to drive more foot traffic into their stores. It is a redefinition of a retail revolution that still has fighting power for the old retail guard.
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Local Quotables: Mason, Sheetz, Evans and more
The best words about and around the hyperlocal industry.
Andrew Mason realizes Groupon has fallen short with its social media presence; Ashley Sheetz from Gamestop explains why she backed out of Facebook’s failing virtual market; Perry Evans discusses the changing relationship between local businesses and consumers; and more.
PODCAST: This Week in Location-Based Marketing — Amex, Pressly
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s partnership with Amex on sponsored local tweets; mobile apps for civil engagement; the Sony XPERIA awesomeness that was their “Defy the Darkness” campaign; and Glamour’s Shoppable Wall. Plus special guest Jeff Brenner, CEO of Pressly…
Street Fight Daily: 02.24.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
The Holy Grail of Rich Location Data Made Easy by Geoloqi (ReadWriteWeb)…
The Newsonomics of Hyperlocal’s Next Round: Patch, Digital First, and More (Nieman Lab)…
9 Ways B2Bs Can Excel With Location-Based Social Media (LunaMetrics)…
Case Study: Boston Salon Uses Privy For Targeted Deals
At Pure Hair Design in Boston, co-owner Jenny Kisiel says twentysomethings, her target market, have come to expect huge bargains, thanks to daily deals. In an effort to attract this market while retaining strong sales margins, she has turned to Privy, a hyperlocal deal platform that businesses can use to create customized promotions that run on […]
Street Fight Daily: 02.23.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp: From Scrappy Startup to $100 Million IPO (Mashable)…
In Digital Shift, Ad Dollars ‘Evaporate’ (ScreenWerk)…
Loyalty Apps Get Real Results: Five to Watch (PC World)…
California Requires App Makers to Post Privacy Policies
The California Attorney General’s office has struck a deal with Apple, Google, Hewlett-Packard, Microsoft and Research in Motion in which the companies will require mobile app developers to post privacy policies. This means that many hyperlocal apps that use location data may be required to provide privacy information.
Lessons for Local Merchants in Hyperlocal Marketing White Paper
In “The Local Merchant” white paper, we talked to dozens of business owners to find out how they are using new hyperlocal channels such as daily deals, location-based services and hyperlocal sites to bring in new business at little or no cost — and turn them into lasting customers. The most successful strategies take these opportunities at more than face value, customizing them to suit their own business needs.
When Tools Become Channels: Rethinking Local Promotion Distribution
Promotional commerce between small businesses and local consumers is undergoing a massive reconstruction. In the process, media channels are being forced to proactively adapt or wither into irrelevance. Media channels no longer enjoy the spoils of having critical mass in consumer reach and limited competition…
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How Agencies Can Protect Multi-Location Brands from AI Visibility Gaps