Brands can re-plan their media mix and use intelligent out-of-home to deliver on the same goals that they used CTV, and frankly all digital for: brand awareness, engagement, and response. Here are some tips for marketers rethinking their media plans amid the return to the great outdoors.
Digital Advertising in 2021 Will Be Surprisingly Normal
While this year’s advertising headlines were dominated with the doom and gloom of cookie and IDFA elimination, those critical industry-defining decisions will be pushed off, as marketers want to return to normalcy just as badly as consumers do.