MULO Brands With Soul Fall Pick: Neighborly
What’s soulful about having a toilet unclogged or dust bunnies removed from under your bed? Neighborly, the fastest-growing home services company (with 19 brands in North America and $4B+ in revenue) prides itself on offering services along with soul throughout their business, building out a culture of caring and community.
In fact, their recent convention was even called Reunion, because the company brings its leaders and other talent together to celebrate, debate, learn, and tell stories…just like a real family reunion.
Neighborly is also known for supporting veterans through its business strategy. People who have served in the military often seek new entrepreneurial ventures after leaving active duty. Neighborly now has more than 450 veteran owners, with 221 signing on just within the past four years.
Within the company’s value code (called “Living Rich”) are words like:
- Respect
- Integrity
- Customer-focus
- Fun
Brad Stevenson, Chief Development Officer at Neighborly, personifies those values and joined us at Street Fight LIVE this year to share some of the company’s success secrets, including ensuring that franchise owners feel invested in the brand.
Among the companies in the Neighborly ecosystem are Real Property Management, Mr. Rooter® Plumbing, Mr. Electric®, Glass Doctor®, Aire Serv®, Precision Garage Door Service® and Dryer Vent Wizard®.
The home services market is estimated at about $500B in revenue and the industry employs at least 5M people. Although automation and AI are having an impact on all sectors, trades are among those professions that are expected to grow.
As we know, growth with soul can be challenging to achieve, but Neighborly is proving that business leaders don’t need to choose between profits and heart.
