Spectrio and Screenverse Partner to Monetize Brand-Owned Screens
Spectrio announced a strategic partnership with Screenverse, one of the fastest-growing players in the programmatic digital out-of-home (DOOH) space. The collaboration, announced October 15, 2025, expands Spectrio’s capabilities by introducing programmatic ad monetization directly into its enterprise signage ecosystem, turning brand-owned screens into scalable media opportunities.
For Spectrio, a long-time leader in digital signage and customer engagement technologies, this partnership represents the next step in helping clients extract measurable business value from brand-owned screens or visual communication systems already deployed across their locations. For Screenverse, it marks an entry into the enterprise market, extending its programmatic monetization model beyond traditional DOOH environments such as retail, residential, and transit networks.
Turning Screens into Revenue Streams
At the heart of the partnership is a simple but powerful proposition: help businesses monetize the screens they already own. Through the integration of Screenverse’s programmatic DOOH technology, Spectrio customers can now participate in a managed ad network that connects their in-store displays to premium, brand-safe campaigns, without requiring additional infrastructure or operational oversight.
“This partnership reflects our shared vision to bring modern advertising infrastructure to every connected screen,” said David Weinfeld, CEO of Screenverse. “By connecting Spectrio’s robust network with Screenverse’s programmatic monetization platform, we’re creating a new path for businesses to generate incremental revenue while enhancing the overall value of their digital signage investment.”
This “found money” model can help offset monthly licensing or software costs and, in some cases, create a self-sustaining or even profit-generating signage ecosystem. Businesses that deploy Spectrio screens (whether in retail chains, quick-service restaurants, healthcare settings, or automotive service centers) can automatically access top-tier ad campaigns curated through Screenverse’s programmatic platform.
For brands with large networks of owned locations, that means new revenue per screen, less dependency on physical advertising budgets, and the potential to reinvest in expanding digital touchpoints across locations.
The Convergence of Content and Commerce
As programmatic technology continues to expand from online environments into the physical world, partnerships like this illustrate how the boundaries between owned media and paid media are blurring. In many ways, Spectrio’s move mirrors a growing trend among large enterprises: reimagining in-store and on-premise screens not just as marketing tools but as monetizable media assets.
“Spectrio has always focused on delivering solutions that drive engagement and measurable business impact,” said Ron Levac, Chief Innovation Officer at Spectrio. “Partnering with Screenverse allows us to offer our customers access to top-tier campaigns—turning every screen into a monetizable media opportunity.”
The logic behind this move is clear. While digital signage has long been valued for its ability to shape in-location experience and promote owned-brand content, the addition of programmatic advertising introduces an entirely new economic layer. Enterprises can now diversify their return on investment by participating in programmatic DOOH marketplaces that trade on the attention already present in physical environments.
Programmatic DOOH Gains Enterprise Momentum
For Screenverse, the partnership represents both an expansion and validation of its approach to DOOH monetization. Since its founding in 2020, Screenverse has built one of the largest programmatic DOOH networks in the U.S., managing over 120,000 digital screens across 21 networks, including billboards, retail panels, and residential environments.
By extending its platform to enterprise signage systems through Spectrio, Screenverse is effectively connecting new, high-quality inventory to its demand network—an attractive opportunity for advertisers seeking measurable, contextually relevant placements in brand-safe settings.
“We’re entering an era where every screen has the potential to serve multiple functions—operational, experiential, and commercial,” said one industry analyst following the announcement. “What Spectrio and Screenverse are doing is codifying that potential into a turnkey revenue model for brands.”
From a market perspective, the timing couldn’t be sharper. According to a recent forecast by Fortune Business Insights, the global digital out-of-home advertising market is projected to grow from USD 20.17 billion in 2025 to USD 46.09 billion by 2032, reflecting a compound annual growth rate (CAGR) of around 12.5%. Meanwhile, programmatic DOOH continues to expand rapidly, even as a subset of the broader DOOH market. In the U.S., the combined OOH and DOOH market is projected to hit USD 9.38 billion in 2025, with DOOH formats growing at roughly twice the pace of static.
With consumer attention increasingly fragmented across platforms, physical-world impressions are becoming more valuable—especially when they can be programmatically targeted and verified.
Scalability, Transparency, and the Road Ahead
Beyond the financial upside, both companies are framing the partnership as a step toward a more scalable, transparent, and sustainable ad ecosystem. Spectrio brings its expertise in managing enterprise networks and maintaining brand integrity across 150,000 locations worldwide. Screenverse contributes the programmatic backbone, enabling automated transactions, campaign targeting, and reporting that align with digital media standards.
Together, they are positioning the partnership as a bridge between enterprise digital signage and modern adtech infrastructure … one that aligns with the needs of advertisers, agencies, and media owners alike.
As demand for premium, contextually relevant digital environments continues to grow, this collaboration could set a precedent for how multi-location brands view their in-store media assets. Once seen solely as a cost center, brand-owned screens may increasingly become part of a broader omnichannel media strategy that links brand storytelling, customer engagement, and revenue generation
