News and Analysis

How a Small South Texas Daily Is Building a Profitable Digital Future

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The family-owned paper, which serves a nine-county South Texas market of 250,000, has stepped boldly with both boots onto the digital landscape. Publisher Dan Easton tells Street Fight how digital readership and revenue keep the Advocate editorially and financially vibrant.

Street Fight Daily: Brands Use Data to Power Email Engagement, Amazon’s Brands Catch Fire

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using Data to Power Email Engagement… Some of Amazon’s Own Brands Are Becoming Super Popular Online… How Google Could Fire Up Its Smart Home Play…

SMB Index: Local Stocks Up 5.4% in May

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The SCP SMB Index climbed 5.4% in May. The Nasdaq was up 2.6%, while the S&P 500 was up 1%, and Dow Jones was flat, gaining 0.2%. Four of the top five constituents in the index continued to experience stock price gains after April, which saw all five companies gain in value.

Latest Posts

Digital First Taps Nimble Commerce to Power National eCommerce

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Digital First Media, which oversees the Denver-based MediaNews as well as the New York-based Journal Register Company, has inked a deal with Nimble Commerce to power an ecommerce initiative across the company’s 150 plus local sites. The deal will replace the media group’s largely fragmented ecommerce efforts with a single platform capable of launching daily deal and flash sales campaigns seamlessly across its media properties…

Study: Tablet Search Becoming Vital to Local Business

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The 2012 Local Search Usage Study, a combined effort from from comScore, 15miles, and Localeze, found that “86% of tablet users made a purchase from their most recent tablet-based local search.” That is an impressively high number, especially combined with the fact that 64% of tablet users conduct searches on a weekly basis…

Street Fight Daily: 02.29.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Dennis Crowley: Every Map Should Have Foursquare Dots on It (Mashable)…

Hyperlocal News Sites Stay Away From Election Endorsements (OJR)…

Groupon Acquires Travel Search Company Uptake (AllThingsD)…

Seamless Rolls Out iPad App, Offers Glimpse into New Strategy

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Delivery and takeout service Seamless is rolling out its first iPad app this morning, rounding off an eight-month rebranding process after food-service giant Aramark sold its majority stake in the company to Spectrum Equity Investors for $50 million in June. The application is a debut of sorts for Seamless’ revamped strategy, which aims to position the service farther up the purchase funnel…

What If Rupert Murdoch Tried to Out-Patch Patch

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What if News Corporation decided to create its own version of Patch. Could the company that brings you Fox News also deliver the news from your block? And could it do the job better — and more profitably — than Patch has?

Street Fight Daily: 02.28.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Reports Mobile App Growth, International Expansion Plans (Mashable)…

How This Month’s Google Search Changes Affect Local Businesses (ReadWriteWeb)…

Will an App for Broadcasting Our Future Locations Really Work? (Shiny Shiny)…

Do Consumers Really Want to Passively Share Their Location?

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New location-sharing app Glassmap wants to transform how we view and utilize location — in a way that will likely raise privacy questions among consumers. One step beyond Foursquare’s “check-in,” the app allows users to passively broadcast their location to friends all the time…

Hearsay Social VP: Local Dramatically Increases Social Engagement

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An estimated 60% of small and medium-sized business use Facebook, and spending by SMB’s on social media is set to increase sevenfold over the next four years. The issue, as far as the hyperlocal space is concerned, is getting national brands to engage locally, and enable them to do it at scale…

AP’s Meltwater Suit Illustrates Risks for Hyperlocal Aggregators

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A new lawsuit filed by the Associated Press is a chilling reminder that hyperlocal publishers need to use discretion if they aggregate content created by other sites and publishers. When in doubt, hyperlocals should check with their counsel before using content of others…

Street Fight Daily: 02.27.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

3 Things Retailers Can Learn from Mom and Pop Facebook Stores (Mashable)…

Print is Dead! Long Live Print? (TechCrunch)…

Patch: We’re nothing like Main Street Connect (Jim Romenesko)…